Purity Dairies, formerly known as Ezell's Dairy, is a

Nashville Nashville is the capital city of the U.S. state of Tennessee and the seat of Davidson County. With a population of 689,447 at the 2020 U.S. census, Nashville is the most populous city in the state, 21st most-populous city in the U.S., and the ...

Tennessee Tennessee ( , ), officially the State of Tennessee, is a landlocked state in the Southeastern region of the United States. Tennessee is the 36th-largest by area and the 15th-most populous of the 50 states. It is bordered by Kentucky to th ...

, United States, based

dairy A dairy is a business enterprise established for the harvesting or processing (or both) of animal milk – mostly from cows or buffaloes, but also from goats, sheep, horses, or camels – for human consumption. A dairy is typically located on ...

company operated by the Ezell family. It provides products throughout

Alabama (We dare defend our rights) , anthem = "Alabama (state song), Alabama" , image_map = Alabama in United States.svg , seat = Montgomery, Alabama, Montgomery , LargestCity = Huntsville, Alabama, Huntsville , LargestCounty = Baldwin County, Al ...

, and

Kentucky Kentucky ( , ), officially the Commonwealth of Kentucky, is a state in the Southeastern region of the United States and one of the states of the Upper South. It borders Illinois, Indiana, and Ohio to the north; West Virginia and Virginia to ...

. The company is owned by and operates as a

subsidiary A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a s ...

Dean Foods Dean Foods was an American food and beverage company and the largest dairy company in the United States. Headquartered in Dallas, Texas, the company maintained plants and distributors in the United States. Dean Foods had 66 manufacturing faciliti ...

and their products includes

milk Milk is a white liquid food produced by the mammary glands of mammals. It is the primary source of nutrition for young mammals (including breastfed human infants) before they are able to digestion, digest solid food. Immune factors and immune ...

, cultures, and

ice cream Ice cream is a sweetened frozen food typically eaten as a snack or dessert. It may be made from milk or cream and is flavoured with a sweetener, either sugar or an alternative, and a spice, such as cocoa or vanilla, or with fruit such as str ...

orange juice Orange juice is a liquid extract of the orange (fruit), orange tree fruit, produced by squeezing or reaming oranges. It comes in several different varieties, including blood orange, navel oranges, valencia orange, clementine, and tangerine. A ...

lemonade Lemonade is a sweetened lemon-flavored beverage. There are varieties of lemonade found throughout the world. In North America and South Asia, cloudy still lemonade is the most common variety. There it is traditionally a homemade drink using le ...

tea Tea is an aromatic beverage prepared by pouring hot or boiling water over cured or fresh leaves of '' Camellia sinensis'', an evergreen shrub native to East Asia which probably originated in the borderlands of southwestern China and northe ...

and

water Water (chemical formula ) is an inorganic, transparent, tasteless, odorless, and nearly colorless chemical substance, which is the main constituent of Earth's hydrosphere and the fluids of all known living organisms (in which it acts as a ...

, and it is one of the last distributors of the

Nutty Buddy Nutty Buddy, formerly known as Nutty Bars, are a snack manufactured by McKee Foods under the Little Debbie brand since 1964. The snack consists of four wafers sandwiched together in a peanut butter Peanut butter is a food paste or sprea ...

ice cream cone. They also once had a partnership deal for home delivery through Plumgood Foods, a now defunct grocery delivery company. Range of products commercialised by Purity included

sour cream Sour cream (in North American English, Australian English and New Zealand English) or soured cream (British English) is a dairy product obtained by fermenting regular cream with certain kinds of lactic acid bacteria. The bacterial culture, wh ...

cheese Cheese is a dairy product produced in wide ranges of flavors, textures, and forms by coagulation of the milk protein casein. It comprises proteins and fat from milk, usually the milk of cows, buffalo, goats, or sheep. During production, ...

butter Butter is a dairy product made from the fat and protein components of churned cream. It is a semi-solid emulsion at room temperature, consisting of approximately 80% butterfat. It is used at room temperature as a spread, melted as a condiment ...

juice Juice is a drink made from the extraction or Cold-pressed juice, pressing of the natural liquid contained in fruit and vegetables. It can also refer to liquids that are flavored with concentrate or other biological food sources, such as meat ...

bottled water Bottled water is drinking water (e.g., well water, distilled water, mineral water, or spring water) packaged in plastic or glass water bottles. Bottled water may be carbonated or not. Sizes range from small single serving bottles to large car ...

History

In 1926, Dr. C.N. Cowden sold his dairy farm to Miles Ezell after he had rented it for a year, and it was named Ezell's Dairy. By the 1940s, many local dairies had closed due to the requirement of

pasteurization Pasteurization or pasteurisation is a process of food preservation in which packaged and non-packaged foods (such as milk and fruit juices) are treated with mild heat, usually to less than , to eliminate pathogens and extend shelf life. The ...

, and Ezell's Dairy was one of the few that remained. In 1945, the farm was shut down, but Ezell obtained a small business loan, bought the Green Vale milk plant on Murfreesboro Road, and merged with Rosebank Dairies. In 1946, the company was formally incorporated as "Purity Dairies". Albert Gasser joined the company as President and helped Purity become the dominant milk producer in middle Tennessee. Purity at one time promoted itself as a provider of "Golden Gernsey" milk. Later, it stressed its "GoldenFlake" buttermilk and won national awards with the product. Purity was one of the first to use HEPA filtration in its cottage cheese production area and this helped to dramatically improve the shelf life of the product. It was the first to use wax-free paper packaging and opaque gallon containers for milk. Purity was also known for creative advertising and used

Jim Varney James Albert Varney Jr. (June 15, 1949 – February 10, 2000) was an American actor and comedian. He is best known for his broadly comedic role as Ernest P. Worrell, for which he won a Daytime Emmy Award, as well as appearing in films and ...

in a series of ads that helped to expand its market penetration, with his character of

Ernest P. Worrell Ernest P. Worrell is a fictional character portrayed by American actor Jim Varney in a series of television commercials and later in a television series (''Hey Vern, It's Ernest!'') as well as a series of feature films. Ernest was created with ...

becoming an icon in the advertising world. A sales force was established in the mid-1950s with one man, Tom Pugh, initially becoming the entire force. The force was later expanded to include several other sales professionals who were instrumental in expanding Purity's market share with area retailers. In the late 1980s in a collaboration with Blue Bell creameries, Purity expanded its line to include an ice cream that became the best seller in the area. In 1998, the company was purchased by Dean Foods. Members of the Ezell family, one of the founders, are still involved in the management of Purity Dairies.

References

External links

*
Purity Company website
(archived, 3 Aug 2003) {{Dean Foods Dairy products companies of the United States Dean Foods brands Manufacturing companies based in Nashville, Tennessee Ice cream brands Companies that filed for Chapter 11 bankruptcy in 2019