Pure London is the United Kingdom's leading fashion

trade show A trade fair, also known as trade show, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and cu ...

which takes place twice a year in

Olympia The name Olympia may refer to: Arts and entertainment Film * ''Olympia'' (1938 film), by Leni Riefenstahl, documenting the Berlin-hosted Olympic Games * ''Olympia'' (1998 film), about a Mexican soap opera star who pursues a career as an athlet ...

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

. The timings of Pure ties in with the seasonal trends and

buying pattern Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and p ...

s. Pure is predominantly focused on ready-to-wear

womenswear Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion ind ...

, and has additional sections for young fashion (spirit) and footwear and accessories. The trade-only event presents forward-order collections from over 1,000 fashion brands, with an audience of over 12,000 UK and worldwide retailers in attendance as audited by the

Audit Bureau of Circulations An Audit Bureau of Circulations is a private organization that provides industry-agreed standards for media brand measurement of print publications and other media outlets in a given country. The International Federation of Audit Bureaux of Circulat ...

. It includes clothing examples and

catwalk A fashion show ( French ''défilé de mode'') is an event put on by a fashion designer to showcase their upcoming line of clothing and/or accessories during a fashion week. Fashion shows debut every season, particularly the Spring/Summer and Fa ...

performances, fashion talks and retail advice.Pure London
''Retox Magazine'' In addition to the brand showcases, Pure London features two stages of catwalk scenes, and a seminar programme addressing issues in fashion and retail. Pure London provides high

street fashion Street fashion is fashion that is considered to have emerged not from studios, but from the grassroots streetwear. Street fashion is generally associated with youth culture, and is most often seen in major urban centers. Magazines and Newspapers ...

retailers and

independent fashion Independent or Independents may refer to: Arts, entertainment, and media Artist groups * Independents (artist group), a group of modernist painters based in the New Hope, Pennsylvania, area of the United States during the early 1930s * Independen ...

retailers with the opportunity to source trend-led, premium clothing and wholesale fashion from leading brands. It attracts over 12,000 high quality fashion buyers from independent and department stores, multiples and

e-tailer Online shopping is a form of electronic commerce which allows consumers to directly buy good (economics), goods or Service (economics), services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of in ...

s. Partnering with WGSN, the fashion exhibition holds daily trend briefings for Autumn/Winter and Spring/Summer trends. The seminar programme has expanded to include advice on setting up

online store Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the r ...

visual merchandising Visual Merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the ...

and styling sessions.

References

External links

Official web site
Fashion events in the United Kingdom Ascential Annual events in London Olympia London {{fashion-stub