Pure Blonde is a brand of
low carb
Low-carbohydrate diets restrict carbohydrate consumption relative to the average diet. Foods high in carbohydrates (e.g., sugar, bread, pasta) are limited, and replaced with foods containing a higher percentage of fat and protein (e.g., meat, ...
beer and cider produced in Australia. the brand is marketed internationally by
Lion
The lion (''Panthera leo'') is a large Felidae, cat of the genus ''Panthera'' native to Africa and India. It has a muscular, broad-chested body; short, rounded head; round ears; and a hairy tuft at the end of its tail. It is sexually dimorphi ...
.
Styles
there are three Pure Blonde drinks marketed in Australia: Pure Blonde Organic Lager; Pure Blonde Ultra Low Carb Lager and Pure Blonde Organic Cider.
Previously marketed styles include:
*Pure Blonde Premium Lager, released to the Australian market in 2004, the first low carb beer in the country. According to CUB, the beer had 70 percent less carbohydrates than other lagers on the market. Pure Blonde Premium Lager was available on tap and also in 355ml bottles and had an alcohol level of 4.6% ABV/1.3 standard drinks.
*Pure Blonde Naked Lager was an all-malt lager made with
Galaxy hops which the brewer claims contains no artificial preservatives and over 50 per cent fewer carbohydrates than the average of mid-strength beers, with an ABV of 3.5% ABV.
*Pure Blonde White Lager (wheat beer) was launched by Carlton & United Beverages launched in November 2010.
Pure Blonde White Lager
/ref> It was available on tap in selected venues nationally and also in 355ml bottles and had an ABV of 4.6%/1.3 standard drinks.
Awards
The Pure Blonde Brewtopia campaign:
* Won Gold at the EFFIES in 2009
* Won Silver in TV Lotus – Best of Alcoholic Beverages Category a
Adfest
2008
* Was a finalist in the Film – Alcoholic Drinks category at Cannes
Cannes ( , , ; oc, Canas) is a city located on the French Riviera. It is a communes of France, commune located in the Alpes-Maritimes departments of France, department, and host city of the annual Cannes Film Festival, Midem, and Cannes Lions I ...
2008
* Won Silver in the Food/Beverage Category in the Phenoix Awards in 2008
The Pure Blonde Dove Love campaign:
* Won Bronze in the Best 45+" TV/Cinema category at th
MADC Awards
2010.
* Won Silver in the TV Over 30" category at th
AWARD Awards
(2010)
* Won Silver in the TV Over 30" category at SPIKES ASIA (September 2010)
* Won a Mobius
Moebius, Möbius or Mobius may refer to:
People
* August Ferdinand Möbius (1790–1868), German mathematician and astronomer
* Theodor Möbius (1821–1890), German philologist
* Karl Möbius (1825–1908), German zoologist and ecologist
* Pau ...
in 2008 in the Alcoholic Beverage Category and Technique: Direction category
Music sponsorship
Pure Blonde has supported the Australian music scene since 2009 with a series of summer music festival sponsorships throughout the summer.
Pure Blonde is an official partner of the Australian Record Industry Association Awards (ARIA Awards
The Australian Recording Industry Association Music Awards (commonly known informally as ARIA Music Awards, ARIA Awards, or simply the ARIAs) is an annual series of awards nights celebrating the Australian music
The music of Australia has ...
).
See also
* List of breweries in Australia
Beer production in Australia has traditionally been dominated by regional producers. Since the 1980s, there have been a steady stream of takeovers and amalgamations, and now the two major producers (who were once Australian-owned) are Carlton & U ...
References
External links
*
* {{Facebook User, PureBlonde
Official SiteCUB gets on low carbs bandwagonAustralia’s first low-carb beer is pure BlondePure Blonde Advert
Foster's Group
Australian beer brands
2004 establishments in Australia
Food and drink introduced in 2004