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In graphic design, a pull quote (also known as a lift-out pull quote) is a key phrase,
In graphic design, a pull quote (also known as a lift-out pull quote) is a key phrase, quotation
A quotation is the repetition of a sentence, phrase, or passage from speech or text that someone has said or written. In oral speech, it is the representation of an utterance (i.e. of something that a speaker actually said) that is introduced by ...
, or excerpt that has been ''pulled'' from an article and used as a page layout graphic element, serving to entice readers into the article or to highlight a key topic. It is typically placed in a larger or distinctive typeface
A typeface (or font family) is the design of lettering that can include variations in size, weight (e.g. bold), slope (e.g. italic), width (e.g. condensed), and so on. Each of these variations of the typeface is a font.
There are thousands o ...
and on the same page. Pull quotes are often used in magazine and newspaper articles, annual reports, and brochures, as well as on the web. They can add visual interest to text-heavy pages with few images or illustrations.
Placement of a pull quote on a page may be defined in a publication's or website's style guide. Such a typographic device may or may not be aligned with a column on the page. Some designers, for example, choose not to align the quote. In that case, the quotation cuts into two or more columns, as in the example shown. Because the pull quote invites the reader to read about the highlighted material, the pull quote should appear before the text it cites and, generally, fairly close to it.
Pull quotes need not be a verbatim copy of the text being quoted; depending on a publication's house style, pull quotes may be abbreviated for space or paraphrased for clarity, with or without indication.
A disadvantage of pull quotes as a design element is that they can disrupt the reading process of readers invested in reading the text sequentially by drawing attention to ghost fragments out of context. At the other extreme, when pull quotes are used to break up what would otherwise be a formless wall of text, they can serve as visual landmarks to help the reader maintain a sense of sequence and place.
See also
*Block quote
A block quotation (also known as a long quotation or extract) is a quotation in a written document that is set off from the main text as a paragraph, or block of text, and typically distinguished visually using indentation and a different typefa ...
* Call-out
In publishing, a callout or call-out is a short string of text connected by a line, arrow, or similar graphic to a feature of an illustration or technical drawing, and giving information about that feature. The term is also used to describe a sh ...
References
External links
* {{DEFAULTSORT:Pull Quote Page layout