HOME
The Info List - Public Relations Officer


--- Advertisement ---



The public relations officer (PRO) or chief communications officer (CCO) or Corporate communications officer is the head of communications, public relations, and/or public affairs in an organization. Typically, the CCO of a corporation reports to the chief executive officer (CEO). The CCO may hold an academic degree in communications.

Contents

1 Role 2 Qualifications 3 Related articles 4 References 5 Further reading

Role[edit] The CCO of a company is the corporate officer primarily responsible for managing the communications risks and opportunities of a business, both internally and externally. This executive is typically responsible for communications to a wide range of stakeholders, including employees, shareholders, media, bloggers, influential members of the business community, the press, the community and the public. Typically, the CCO may partner with others in the organization to communicate with investors, analysts, customers and company Board members. Most organizations will rely on the CCO to advise and participate in decisions that may impact the ongoing reputation of the firm. The Chief Communications Officer role is further defined by the Arthur Page Society. This study indicates the importance in the role especially as a key advisor to the CEO. In addition to the Chief Communications Officer title, comparable titles include Vice President of Corporate Communications, Vice President of Public Affairs or Public Information Officer in governmental organizations.[1] Qualifications[edit] Qualifications of the CCO typically include communications experience with multiple stakeholder groups. Early experience may include journalism, work in a public relations agency or an MBA-type background in strategy or business development. In many cases, the CCO will need to assume responsibility for plans and outcomes that are the result of actions by persons throughout the organization. Korn/Ferry’s Corporate Affairs Center of Expertise[2] conducted a study of CCOs at 67 Fortune 200 companies in order to develop a current profile of the individuals who run the communications function at major global organizations. The survey reviewed how these executives are compensated, the size and scope of their responsibility and where they reside organizationally. Related articles[edit]

Master of Corporate Communication Organizational communication

References[edit]

^ Resources Archived October 15, 2010, at the Wayback Machine. Arthur W. Page Society ^ "The Chief Communications Officer: A Survey of Fortune 200 Companies" Korn/Ferry Institute, April 2009

Further reading[edit]

Korn/Ferry Study (2009)

v t e

Corporate titles

Chief officers

Administrative Analytics Audit Brand Business Channel Commercial Chief communications Compliance Content Creative Data Design Digital Diversity Executive (CEO) Experience Financial Human resources Information Information security Innovation Investment Knowledge Learning Legal Marketing Medical Networking Operating Privacy Procurement Product Quality Research Restructuring Revenue Risk Science Security Strategy Sustainability Technology Visionary Web

Senior executives

Chairman Chief managing director Creative director Development director General counsel Executive director Non-executive director President Vice president

Mid-level executives

General manager Divisional manager Regional manager

First-level executives

Departmental manager Manager

Related topics

Board of directors Corporate governance Executive pay Senior management Supervisory board Talen

.