The Proudly South African campaign is a South African '
buy local' marketing campaign and logo.
Proudly South African was established in 2001, born out of the 1998 Presidential Job Summit which was convened by the late former President
Nelson Mandela
Nelson Rolihlahla Mandela (; ; 18 July 1918 – 5 December 2013) was a South African Internal resistance to apartheid, anti-apartheid activist who served as the President of South Africa, first president of South Africa from 1994 to 1 ...
. Its purpose is to work to combat the triple challenges of poverty, inequality and above all, unemployment by encouraging local investment and consumption of local products.
Cost of membership is billed at a tiered rate based on the annual turnover of the company, with reduced rates for
non-governmental organisation
A non-governmental organization (NGO) or non-governmental organisation (see American and British English spelling differences#-ise, -ize (-isation, -ization), spelling differences) is an organization that generally is formed independent from g ...
s.
See also
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Rainbow Nation
Rainbow Nation is a term coined by Archbishop Desmond Tutu to describe post-apartheid South Africa after South Africa's first fully democratic election in 1994.
The phrase was elaborated upon by President Nelson Mandela in his first month of ...
References
External links
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{{Political history of South Africa
South African culture
Political terminology in South Africa
National production certification marks
2001 in South Africa