Pronoun was a New York-based company that provides free book publishing, marketing, and analytics services to authors. Pronoun was launched in 2015.
Founded as Vook, the company was renamed Pronoun following acquisitions of publishing analytics platform Booklr and short-form ebook publisher Byliner. In May 2016, Pronoun was acquired by
Macmillan Publishers.
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Vook
Pronoun was preceded by Vook, a digital book publisher that combined text, video, and links to the internet and social media into singular applications available both online and as mobile applications. Vook was founded by serial Internet entrepreneur
Bradley Inman and was announced in April 2009.
Vook was launched October 1, 2009 with four debut titles, published in partnership with Atria, an imprint of
Simon & Schuster: ''Promises'', a romance by
Jude Deveraux; ''The 90 Second Fitness Solution'', a fitness book by Pete Cerqua; ''Embassy'', a thriller by Richard Doetsch; and ''Return to Beauty'', a health book by Narine Nikogosian.
In January 2010 Vook raised $2.5 million in seed financing from a group of prominent Silicon Valley and New York investors including
Ron Conway
Ronald Crawford Conway (born March 9, 1951) is an American venture capitalist and philanthropist. He has been described as one of Silicon Valley's " super angels".
Early career
Conway graduated from San Jose State University with a bachelor's d ...
, Michael Maples and
Kenneth Lerer.
In December 2010, Vook raised $5.25 million in Series A financing.
Investors in this round included VantagePoint Venture Partners and FLOODGATE.
In 2010, Vook, in partnership with NBC Universal and Perseus Books, launched ''JFK: 50 Days'', an interactive eBook, and the Video Guide series of eBooks, among other apps and eBooks. In 2011, Vook launched several new series of titles, including TextVook (animated eBooks and apps on academic subjects) and Brief Histories (historical overviews of popular subjects enhanced with video and text), in partnership with Charles River Editors. Vook partnered with ABC News to create several enhanced eBooks, including ''A Modern Fairy Tale: William, Kate, and Three Generations of Royal Love'', ''TARGET: Bin Laden – The Life and Death of Public Enemy Number One'', and ''The Amanda Knox Story''.
In 2012, Vook launched a platform for
self-publishing ebook creation. The platform included management of multiple titles, a
WYSIWYG editor, metadata, media management, push-button publishing to multiple ebook stores, and optional additional services such as marketing consultations and copyediting.
Byliner
In 2012,
The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
and Byliner co-published ''Snow Fall: The Avalanche at Tunnel Creek'', by New York Times reporter
John Branch.
More titles at 10,000 to 20,000 words, were written, for sale at $2 or $3, for reading in a single sitting.
;Byliner
stories:
*
Amy Tan
Amy Ruth Tan (born on February 19, 1952) is an American author known for the novel '' The Joy Luck Club,'' which was adapted into a film of the same name, as well as other novels, short story collections, and children's books.
Tan has written ...
''Rules for Virgins''
*
Ann Patchett
Ann Patchett (born December 2, 1963) is an American author. She received the 2002 PEN/Faulkner Award and the Orange Prize for Fiction in the same year, for her novel ''Bel Canto''. Patchett's other novels include '' The Patron Saint of Liars'' (1 ...
''The Getaway Car''
*
Buzz Bissinger ''After Friday Night Lights''
*
David Leonhardt
David Leonhardt (born January 1, 1973) is an American journalist and columnist. Since April 30, 2020, he has written the daily "The Morning" newsletter for ''The New York Times''. He also contributes to the paper's Sunday Review section. His colu ...
''Here's the Deal: How Washington Can Solve the Deficit and Spur Growth''
*
Nick Hornby ''Everyone's Reading Bastard''
*
Richard Russo ''Nate in Venice''
*
Tony Horwitz ''Boom'' (
Keystone XL pipeline)
In 2014, Vook acquired Byliner, a digital imprint.
Change to Pronoun
In 2015, Vook was renamed Pronoun, a self-publishing and analytics platform for authors. In May 2016, the major publishing house Macmillan bought the firm, which retained its brand.
Discontinuance
In November 2017, Macmillan announced the closing of Pronoun, with no new authors or books being accepted. Legacy writers were told they could continue their account activities with already submitted materials but that Macmillan expects to terminate distribution around mid-January 2018.
References
External links
*
Definition of ''Vook''PCMag
''PC Magazine'' (shortened as ''PCMag'') is an American computer magazine published by Ziff Davis. A print edition was published from 1982 to January 2009. Publication of online editions started in late 1994 and have continued to the present ...
Vooks- Academics' Choice Awards
{{E-book digital distribution platforms
Ebook suppliers
Defunct companies based in New York City
Internet properties established in 2009
Publishing companies established in 2009
Defunct publishing companies of the United States
2016 mergers and acquisitions
Internet properties disestablished in 2016
Publishing companies disestablished in 2016
2009 establishments in New York City
2016 disestablishments in New York (state)