video production Video production is the process of producing video content for video. It is the equivalent of filmmaking, but with video recorded either as analog signals on videotape, digitally in video tape or as computer files stored on optical discs, hard dri ...

, a promotional video is

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

Arts, media and entertainment

Promotional recording A promotional recording, or promo, or plug copy, is an audio or video recording distributed free, usually in order to promote a recording that is or soon will be commercially available. Promos are normally sent directly to broadcasters, such as ...

, an audio or video recording distributed to publicize a recording *

Trailer (promotion) A trailer (also known as a preview, coming attraction or attraction video) is a commercial advertisement, originally for a feature film that is going to be exhibited in the future at a movie theater/cinema. It is a product of creative and tech ...

, a commercial advertisement for a

feature film A feature film or feature-length film is a narrative film (motion picture or "movie") with a running time long enough to be considered the principal or sole presentation in a commercial entertainment program. The term ''feature film'' originall ...

Music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing devic ...

, a short film that integrates a song with imagery

Corporate use

Corporate video Corporate video refers to any type of non-advertisement based video content created for and commissioned by a business, company, corporation, or organization. Today, the vast majority of corporate video content is hosted online and is published on ...

, non-advertisement media created for and commissioned by an organization

Personal use

* Video resume, a recording used to promote a jobseeker * Promotional dating video, a

video dating Dating is a stage of romantic relationships in which two individuals engage in an activity together, most often with the intention of evaluating each other's suitability as a partner in a future intimate relationship. It falls into the catego ...

recording made to find a

romantic partner Romance or romantic love is a feeling of love for, or a strong attraction towards another person, and the courtship behaviors undertaken by an individual to express those overall feelings and resultant emotions. The ''Wiley Blackwell Encycl ...

References

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