{{coord, 40, 44, 19, N, 73, 59, 14, W, type:landmark_region:US-NY, display=title The Promotion Marketing Association (PMA) is an

advocacy group Advocacy groups, also known as interest groups, special interest groups, lobbying groups or pressure groups use various forms of advocacy in order to influence public opinion and ultimately policy. They play an important role in the developm ...

and

trade association A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific Industry (economics), industry. An industry tra ...

for the

promotion Promotion may refer to: Marketing * Promotion (marketing), one of the four marketing mix elements, comprising any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or i ...

and integrated

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

sector. The PMA is headquartered in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

with its affiliate, the PMA Educational Foundation, Inc. Its president is Bonnie J. Carlson. The past president, Claire Rosenzweig, is now president of the

Better Business Bureau Better Business Bureau (BBB) is a private, 501(c)(6) nonprofit organization founded in 1912. BBB's self-described mission is to focus on advancing marketplace trust, consisting of 97 independently incorporated local BBB organizations in the Unit ...

of New York.

Councils

It comprises a number of councils, including: * Couponing * Event Marketing * Government/Law * Shopper Marketing * Interactive Promotions * Entertainment Marketing * Product Sampling & Demonstration

External links

Advertising organizations Organizations established in 1911 Trade associations based in the United States Organizations based in New York City 1911 establishments in New York (state)