Progressive enhancement
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Progressive enhancement is a strategy in
web design Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code a ...
that puts emphasis on
web content Web content is the text, visual or audio content that is made available online and user encountered as part of the online usage and experience on websites. It may include text, images, sounds and audio, online videos, among other items placed wi ...
first, allowing everyone to access the basic content and functionality of a web page, whilst users with additional browser features or faster Internet access receive the enhanced version instead. Additionally, it speeds up loading and facilitates crawling by web search engines, as pages' text is loaded immediately through the
HTML The HyperText Markup Language or HTML is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaSc ...
source code rather than having to wait for JavaScript to initiate and load the content subsequently, meaning content ready for consumption "out of the box" is served imminently, not behind additional layers. This strategy involves separating the presentation semantics from the content, with presentation being implemented in one or more optional layers, activated based on aspects of the browser or
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connection of the
client Client(s) or The Client may refer to: * Client (business) * Client (computing), hardware or software that accesses a remote service on another computer * Customer or client, a recipient of goods or services in return for monetary or other valuabl ...
. In practice, this means serving content through
HTML The HyperText Markup Language or HTML is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaSc ...
, the "lowest common denominator" of web standards, and applying styling and animation through CSS to the technically possible extent, then applying further enhancements through
JavaScript JavaScript (), often abbreviated as JS, is a programming language that is one of the core technologies of the World Wide Web, alongside HTML and CSS. As of 2022, 98% of websites use JavaScript on the client side for webpage behavior, of ...
. Deprecated
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could be thought of as having shared the final spot with JavaScript while it was widely in use. Since web browsers can load site features to the extent supported rather than failing to load the entire site due to one error or missing feature in JavaScript, a progressively enhancing site is more stable and backwards compatible.


History

"Progressive enhancement" was coined by Steven Champeon &
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at the SXSW Interactive conference on March 11, 2003, in Austin, and through a series of articles for
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which were published between March and June 2003.Champeon, Steven (2003)
Progressive Enhancement and the Future of Web Design
Webmonkey
Specific Cascading Style Sheets (CSS) techniques pertaining to flexibility of the page layout accommodating different screen resolutions is the concept associated with responsive web design approach. .net Magazine chose Progressive Enhancement as #1 on its list of Top Web Design Trends for 2012 ( responsive design was #2).
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has encouraged the adoption of progressive enhancement to help "our systems (and a wider range of browsers) see usable content and basic functionality when certain web design features are not yet supported".


Introduction

The strategy is an evolution of a previous web design strategy known as graceful degradation, wherein Web pages were designed for the latest browsers first, but then made to work well in older versions of browser software. Graceful degradation aims to allow a page to "degrade" – to remain presentable and accessible even if certain technologies expected by the design are absent. In progressive enhancement the strategy is deliberately reversed: The
web content Web content is the text, visual or audio content that is made available online and user encountered as part of the online usage and experience on websites. It may include text, images, sounds and audio, online videos, among other items placed wi ...
is created with a markup document, geared towards the lowest common denominator of browser software functionality. Content only revealable through JavaScript like in collapsible menus is shown by default and only hidden by JavaScript if loaded, as implemented in page sections of Wikipedia's mobile web. The developer adds all desired functionality to the presentation and behavior of the page, using modern CSS,
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(SVG), or
JavaScript JavaScript (), often abbreviated as JS, is a programming language that is one of the core technologies of the World Wide Web, alongside HTML and CSS. As of 2022, 98% of websites use JavaScript on the client side for webpage behavior, of ...
.


Background

The progressive enhancement approach is derived from Champeon's early experience () with Standard Generalized Markup Language (SGML), before working with
HTML The HyperText Markup Language or HTML is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaSc ...
or any Web presentation languages, as well as from later experiences working with CSS to work around browser bugs. In those early SGML contexts, semantic markup was of key importance, whereas presentation was nearly always considered separately, rather than being embedded in the markup itself. This concept is variously referred to in markup circles as the rule of ''separation of presentation and content'', ''separation of content and style'', or of ''separation of semantics and presentation''. As the Web evolved in the mid-nineties, but before CSS was introduced and widely supported, this cardinal rule of SGML was repeatedly violated by HTML's extenders. As a result, web designers were forced to adopt new, disruptive technologies and tags in order to remain relevant. With a nod to graceful degradation, in recognition that not everyone had the latest browser, many began to simply adopt design practices and technologies only supported in the most recent and perhaps the single previous major browser releases. For several years, much of the Web simply did not work in anything but the most recent, most popular browsers. This remained true until the rise and widespread adoption of and support for CSS, as well as many populist, grassroots educational efforts (from Eric Costello, Owen Briggs, Dave Shea, and others) showing Web designers how to use CSS for layout purposes. Progressive enhancement is based on a recognition that the core assumption behind "graceful degradation"—that browsers always got faster and more powerful—was proving itself false with the rise of handheld and PDA devices with low-functionality browsers and serious bandwidth constraints. In addition, the rapid evolution of HTML and related technologies in the early days of the Web has slowed, and very old browsers have become obsolete, freeing designers to use powerful technologies such as CSS to manage all presentation tasks and JavaScript to enhance complex client-side behavior. First proposed as a somewhat less unwieldy catchall phrase to describe the delicate art of "separating document structure and contents from semantics, presentation, and behavior", and based on the then-common use of CSS hacks to work around rendering bugs in specific browsers, the progressive enhancement strategy has taken on a life of its own as new designers have embraced the idea and extended and revised the approach.


Core principles

The progressive enhancement strategy consists of the following core principles: * Basic content should be accessible to all web browsers. * Basic functionality should be accessible to all web browsers. * Sparse, semantic markup contains all content. * Enhanced layout is provided by externally linked CSS. * Enhanced behavior is provided by externally linked JavaScript. * End-user web browser preferences are respected.


Support and adoption

* Progressive enhancement is used in the front ends of
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-powered sites such as
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, as it is readable, navigable, and even editable using the basic HTML interface without styling or scripts, though is enhanced by such. For example, the wikitext editor's toolbar is loaded and operates through JavaScript. * In August 2003 Jim Wilkinson created a progressive enhancement wiki page to collect some tricks and tips and to explain the overall strategy. * Designers such as Jeremy Keith have shown how the approach can be used harmoniously with still other approaches to modern
web design Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code a ...
(such as
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) to provide flexible, but powerful, user experiences. * Aaron Gustafson wrote a series covering the fundamentals of progressive enhancement, from the underlying philosophy to CSS approaches to how to handle JavaScript, for A List Apart.Aaron Gustafson (2008)
Understanding Progressive Enhancement
A List Apart
* Others, including Dave Shea, have helped to spread the adoption of the term to refer to CSS-based design strategies. * Organizations such as the Web Standards Project (WaSP), which was behind the creation of
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and Acid3 tests, have embraced progressive enhancement as a basis for their educational efforts. * In 2006 Nate Koechley at
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made extensive reference to progressive enhancement in his own approach to Web design and browser support, Graded Browser Support (GBS). * Steve Chipman at AOL has referred to progressive enhancement (by DOM scripting) as a basis for his Web design strategy. * David Artz, leader of the AOL Optimization team, developed a suite of Accessible Rendering Technologies, and invented a technique for disassembly of the "enhancement" on the fly, saving the user's preference. * Chris Heilmann discussed the importance of targeted delivery of CSS so that each browser only gets the content (and enhancements) it can handle. * Scott Jehl of Filament Group proposed a "Test-Driven Progressive Enhancement", recommending to test the device capabilities (rather than inferring them from the detected user agent) before providing enhancements. * Wt is an open-source server-side web application framework which transparently implements progressive enhancement during its bootstrap, progressing from plain HTML to full Ajax.


Benefits


Accessibility, compatibility, and outreach

Web pages created according to the principles of progressive enhancement are by their nature more accessible, backwards compatible, and
outreach Outreach is the activity of providing services to any population that might not otherwise have access to those services. A key component of outreach is that the group providing it is not stationary, but mobile; in other words, it involves meetin ...
ing, because the strategy demands that basic content always be available, not obstructed by commonly unsupported or scripting that may be easily disabled, unsupported (e.g. by text-based web browsers), or blocked on computers in sensitive environments. Additionally, the sparse markup principle makes it easier for tools that read content aloud to find that content. It is unclear as to how well progressive enhancement sites work with older tools designed to deal with table layouts, " tag soup", and the like.


Speed, efficiency, and user control

The client (computing) is able to select which parts of a page to download beyond basic HTML (e.g. styling, images, etc.), and can opt only to download parts necessary for desired usage to speed up loading and reduce bandwidth and power consumption. For example, a client may choose to only download basic HTML, without loading style sheets, scripts, and media (e.g. images), due to low internet speeds caused by geographical location, poor cellular signal, or throttled speed due to exhausted high-speed data plan. This also reduces bandwidth consumption on the server side. In comparison, pages whose initial content is loaded through AJAX require the client to inefficiently run JavaScript to download and view page content, rather than downloading the content immediately.


Search engine optimization (SEO)

Improved results with respect to
search engine optimization Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or " organic" results) rather than dire ...
(SEO) is another side effect of a progressive enhancement-based Web design strategy. Because the basic content is always accessible to search engine spiders, pages built with progressive enhancement methods avoid problems that may hinder search engine indexing, whereas having to render the basic page content through JavaScript execution would make crawling slow and inefficient.


Criticism and responses

Some skeptics, such as Garret Dimon, have expressed their concern that progressive enhancement is not workable in situations that rely heavily on JavaScript to achieve certain user interface presentations or behaviors. Others have countered with the point that informational pages should be coded using progressive enhancement in order to be indexed by spiders, and that even Flash-heavy pages should be coded using progressive enhancement. In a related area, many have expressed their doubts concerning the principle of the separation of content and presentation in absolute terms, pushing instead for a realistic recognition that the two are inextricably linked.A List Apart: Articles: Separation Anxiety: The Myth of the Separation of Style from Content (2000)
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See also

*
Content adaptation Content adaptation is the action of transforming content to adapt to device capabilities. Content adaptation is usually related to mobile devices, which require special handling because of their limited computational power, small screen size, and ...
transforming content to adapt to device capabilities * Flash of unstyled content *
Progressive web application A progressive web application (PWA), commonly known as a progressive web app, is a type of application software delivered through the web, built using common web technologies including HTML, CSS, JavaScript, and WebAssembly. It is intended to work ...
* Semantic HTML *
Universal design Universal design is the design of buildings, products or environments to make them accessible to people, regardless of age, disability or other factors. It addresses common barriers to participation by creating things that can be used by the ma ...
* Unobtrusive JavaScript


Notes


References

* Bowman, Doug (2003
Are They Really Separated?
Retrieved April 14, 2006. * Edwards, James & Adams, Cameron (2006
Script Smarter: Quality JavaScript from Scratch
Retrieved April 14, 2006. * Heilmann, Christian (2006
Seven Accessibility Mistakes, Part I
Retrieved April 14, 2006. * Koechley, Nate (2006

Retrieved April 14, 2006. * Malicoat, Todd (2003
Form vs. Function in Site Design
Retrieved April 14, 2006. * Nyman, Robert (2006
What is Accessibility?
Retrieved April 14, 2006. * Olsson, Tommy (2007) for Accessites.or
Graceful Degradation & Progressive Enhancement
Retrieved April 2, 2007. * Shea, Dave (2004
Zen and the Art of Web Improvement (WE04 Keynote)
Retrieved April 14, 2006. * Stearns, Geoff (2006
Using Alternate Content As Content In Flash
Retrieved April 14, 2006. * van der Sluis, Bobby (2005
Ten Good Practices for Writing JavaScript in 2005
Retrieved April 14, 2006.


Further reading

;Articles * Gustafson, Aaron (2008
Understanding Progressive Enhancement
Retrieved July 7, 2011 * Gustafson, Aaron (2008
Progressive Enhancement with CSS
Retrieved July 7, 2011. * Gustafson, Aaron (2008
Progressive Enhancement with JavaScript
Retrieved July 7, 2011 * Gustafson, Aaron (2007
Ruining the User Experience
Retrieved May 7, 2007. * hesketh.com, September 12, 200
Progressive Enhancement: Paving the Way for Future Web Design
* Keith, Jeremy (2006
Behavioral Separation
Retrieved May 7, 2007. * Olsson, Tommy (2007
Graceful Degradation & Progressive Enhancement
;Books * Briggs, Owen; Champeon, Steven; Costello, Eric; Patternson, Matthew (2004)
Cascading Style Sheets: Separating Content From Presentation
' (2nd ed.). San Francisco: Apress. * Gustafson, Aaron (2011)
Adaptive Web Design: Crafting Rich Experiences with Progressive Enhancement
'. Chattanooga: Easy Readers. . * Keith, Jeremy (2007)
Bulletproof Ajax
'. Berkeley: New Riders. * Keith, Jeremy (2005)

'. Berkeley: friends of ED. * Parker, Todd; Toland, Patty; Jehl, Scott; Costello Wachs, Maggie (
The Filament Group
') (2010)
Designing with Progressive Enhancement
' Peachpit/New Riders. {{DEFAULTSORT:Progressive Enhancement Web design Usability Web accessibility Responsive web design Adaptive web design