ProCare was a service offered by

Apple Computer Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company b ...

for use at

Apple retail stores The Apple Store is a chain of retail stores owned and operated by Apple Inc. The stores sell various Apple products, including Mac personal computers, iPhone smartphones, iPad tablet computers, Apple Watch smartwatches, Apple TV digital medi ...

providing enhanced access to services from the

Genius Bar The Genius Bar is a technical support service provided by Apple Inc. inside Apple Stores to support the use of its products and services. The locations provide concierge-style, face-to-face support for customers from "Geniuses" who are specially t ...

. ProCare had an annual membership fee of

US$ The United States dollar (symbol: $; code: USD; also abbreviated US$ or U.S. Dollar, to distinguish it from other dollar-denominated currencies; referred to as the dollar, U.S. dollar, American dollar, or colloquially buck) is the official ...

99 for use with up to three Apple computers. Among the services included with membership were scheduling of GeniusBar reservations up to 14 days in advance (vs. 3 days for non-members) and faster turnaround times for in-store repairs. ProCare membership also included personalized setup of new machines, a yearly 'tune-up' and 'backup consultation'. ProCare previously included individualized training and instruction on a variety of topics relating to Apple computers and software, but as of May 2, 2007, this was spun off as a separate training service called One to One. On March 3, 2011, the ProCare service was superseded by JointVenture from Apple.

References

External links

Apple.com: Apple ProCare webpage

Apple.com: Apple One to One webpage

Apple.com: Apple JointVenture website
Apple Inc. services Consumer electronics brands Products and services discontinued in 2007 Products and services discontinued in 2011 {{retail-company-stub