Toyota Prius v (for versatile), also named Prius α (pronounced
as Alpha) in Japan, and Prius+ in Europe, is a full hybrid
gasoline-electric compact MPV produced by
Toyota Motor Corporation
Japan in May 2011, in the U.S. in October 2011, and
released in Europe in June 2012. The Prius v was unveiled at the
North American International Auto Show
North American International Auto Show alongside the
Prius c Concept, and it is the first Prius variant to be spun off from
the Prius platform. According to
Toyota the "v" stands for
The Prius α is offered in the Japanese market with a nickel–metal
hydride battery at a price of ¥2.35 million (US$29,000), and the
lithium-ion battery version is expected to sell for ¥3 million
(US$37,000). The Prius v base price in the U.S. starts at US$26,400
and is offered only with a nickel–metal hydride battery. As
of April 2016[update], global sales totaled about 634,000 units,
Japan with 428,400 units sold, representing 67.6% of global
2 Fuel economy and emissions
3 Markets and price
3.2 United States
3.6 Hong Kong
5 See also
7 External links
Comparison with 2010 Prius
The Prius v design resembles compact based minivans prevalent in
Europe and has a 0.29 drag coefficient with a shape that evolved from
the Prius. The exterior styling is rounded with an extended roofline
that allows the vehicle to retain the triangular silhouette symbolic
of Prius. Other differences are the trapezoidal-shaped front with
sharp-edged headlamps and wind-slipping aero corners for improved
aerodynamics, as well as an enlarged under grille. The rear styling
has a specially designed roof spoiler that improves air flow.
The interior cargo space is more than 50% larger than the 2010 Toyota
Prius, 5 inches (130 mm) longer and 1 inch (25 mm) wider,
providing 34.3 cubic feet (970 L) of cargo space behind the rear
seats; it also offers 38 inches (970 mm) of rear leg room, and
more head height.
Toyota Prius v includes many of the same standard features of the
2010 Prius, with four driving modes: Normal, Power, Eco and EV; smart
key with push button start, an electronic shift lever, Hill Start
Assist Control (HAC), and a back-up camera. Available options include
LED headlamps, dynamic radar cruise control with a
Pre-Collision System (PCS), and advanced parking guidance system.
The Prius v has several technical advancements including Toyota's new
Toyota Entune Multimedia System and a panoramic sunroof made of
lightweight resin, 40% lighter than a glass roof of the same
size. Entune will premiere on the 2012
Toyota Prius v.
Side by side comparison of
Toyota Prius Liftback (left) and Prius v
The Prius v powertrain uses the same 1.8 liter
Atkinson cycle gasoline
inline-four engine used in the conventional Prius, a 60 kW
traction motor, and shares the Prius’s
Hybrid Synergy Drive
Hybrid Synergy Drive system
and the same 201 volt nickel-metal hydride battery pack.
Toyota introduced some refinements unique to the Prius v powertrain.
These refinements include a new "Pitch and Bounce" motor control that
the Prius v automatically employs on undulating roads and the refined
control was designed to improve ride comfort and control. Because the
Prius v is a larger vehicle with greater load capacity, suspension
components were redesigned to improve handling and ride quality.
"Pitch and Bounce" control works with the vehicle’s suspension to
cancel longitudinal oscillation when the Prius v is driven over uneven
The Prius v also includes a redesigned engine coolant heating
structure surrounding the vehicle’s catalytic converter and the
exhaust heat recirculation system has been refined to reduce engine
warm-up time and improve occupant heater response time in cold
weather. A switch valve electronically controls coolant recirculation
through the exhaust heat recirculation system.
United States the 2012 model year Prius v includes Toyota's
Vehicle Proximity Notification System (VPNS), which is designed to
alert pedestrians, the blind, and others of the vehicle's presence due
to significant noise reduction typical of a hybrid vehicle traveling
at low speeds in EV mode. This type of warning device is mandated in
United States by the Pedestrian Safety Enhancement Act of 2010.
The warning sound is generated by externally mounted speakers and it
activates automatically only at speeds below about 15 mph
(24 km/h). The pitch varies with the vehicle's speed to give
pedestrians a sense of whether the approaching Prius is accelerating
Fuel economy and emissions
United States Environmental Protection Agency
United States Environmental Protection Agency (EPA) rated the
Prius v fuel economy at 44 miles per US gallon
(5.3 L/100 km; 53 mpg‑imp) for city driving and 40
miles per US gallon (5.9 L/100 km; 48 mpg‑imp) for
highway, and a combined rating of 42 miles per US gallon
(5.6 L/100 km; 50 mpg‑imp) According to Toyota,
the Prius v produces 66 percent less smog-forming emissions than the
average new vehicle.
New European Driving Cycle
New European Driving Cycle (NEDC) test, the base model has a
fuel consumption of 4.1 l/100 km (69 mpg‑imp;
57 mpg‑US) in combined cycle and 3.8 l/100 km
(74 mpg‑imp; 62 mpg‑US) in city driving. Its CO2
emissions are estimated at 96 g/km. The top of the line model has a
fuel consumption of 4.4 l/100 km (64 mpg‑imp;
53 mpg‑US) and CO2 emissions of 101 gr/km.
Markets and price
Toyota launched the second member of the Prius family with three
regional versions of the vehicle: the Prius v in the North American
market, the Prius α in Japan, and the Prius+ in Europe. The Alpha is
the basis for the five-seat launched in North America, and the
seven-seat released in Europe. A total of 186,989 Prius α/v/+
were sold worldwide in 2012, its first full year in the market.
Global sales up to April 2016 totaled 634,000 units.
Japan is the main
market with 428,400 units sold, representing 67.6% of global
United States ranks second with 148,079 units
(23.4%), followed by Europe with 38,200
Canada with 12,670 (2.0%), and the rest of the world
with 6,600 (1.0%).
The following table presents retail sales since deliveries of the
Prius α began in May 2011 for the top selling national markets by
year through April 2016.
Toyota Prius v/α/+ sales by top national markets
between 2011 and April 2016
Rest of the world
Notes: (1) CYTD: Sales through April 2016.
Pre-facelift Prius α (Japan)
Facelift Prius α (Japan)
On May 13, 2011,
Toyota introduced the Prius α in
Japan with a sales
target of 3,000 units per month. The Prius Alpha is available
in a five-seat, two-row model and a seven-seat, three-row model, the
latter’s third row enabled by a space-saving lithium-ion drive
battery in the center console. The five-seat model uses a NiMH battery
pack. Deliveries of the Alpha were delayed due to the effects of the
2011 earthquake and tsunami on production.
Toyota announced it had
received 25,000 orders for the Prius Alpha hybrid wagon and minivan
Japan before the start of sales. The five-seater
version starts at ¥2.35 million (US$29,000), and the seven-seater
starts at ¥3 million (US$37,000). Since its introduction, a total
of 111,500 Prius α have been sold in
Japan through April 2012,
representing 80.8% of the Prius α/v model line's global sales.
Since May 2011 a total of 289,000 Prius α have been sold through
December 2013. On April 8, 2013,
Daihatsu started selling its OEM
version of the Prius α for the Japanese market under the Mebius
name. Sales in
Japan have been strong despite the fact that it
doesn't comply with Japanese Government dimension regulations in the
width category, and Japanese buyers are liable for an additional
Badges for the Prius v (top) and Prius α (bottom)
Toyota Prius v (US)
Toyota began sales of the Prius v in the U.S. in October 2011 with
a nickel-metal hydride battery pack similar to the 2010 model year
Prius, and with two rows of seats to accommodate five passengers. The
European and Japanese versions are offered with a lithium-ion battery,
with three rows of seats with accommodations for seven
passengers. Toyota's sales target is about 15 to 20% of
conventional Prius sales in the United States, which represents around
30,000 units a year. With the Prius v,
Toyota is expecting to expand
its customer base to include young families with children looking for
a hybrid more spacious than the Prius. A total of 8,399 Prius v's
were sold during 2011, climbed to 40,669 units in 2012, and fell to
34,989 in 2013, and to 30,762 in 2014. Sales continued to
decline in 2015 to 28,290 units, down 8% from 2014. As of
April 2016[update], cumulative sales totaled 148,079
Sales price in the U.S. starts at US$26,400 plus a US$760 delivery
fee. The Prius v is offered in three configurations: the base
Prius v Two, the mid-range Prius v Three (US$27,165), and the
premium-level Prius v Five (US$29,990). The Prius v Three adds
standard display audio with navigation and the
multimedia system. In addition to standard features on the Prius v Two
and Three, the Prius v Five adds standard SofTex-trimmed seats, heated
front seats, three-door smart key, 17-inch alloy wheels, LED
headlamps, and fog lamps. All trims come with a
connection for compatible hands-free phone calls and a
USB port that
allows playing of music and video from portable audio devices, and
includes full iPod integration.
United States sales of the Prius v were discontinued at the end of the
2017 model year.
Sales of the Canadian Prius v began in October 2011, starting at a
base price of CA$27,200 (US$27,270). The Prius v sold 553 units
during 2011, 4,077 in 2012, and fell to 2,640 in 2013, and to 1,442 in
2014. Sales climbed to 2,497 units in 2015. Cumulative sales through
April 2016 reached 12,670 units.
The European version is named Prius+ and was launched in June
2012. The European is offered with a lithium-ion battery, with
three rows of seats with accommodations for seven passengers.
Cumulative sales in the region totaled 38,200 units through April
Toyota Prius+ Executive (Germany)
Toyota Prius+ Executive (Germany)
Three trims are offered in the country, Active, Dynamic and Lounge,
and pricing starts at €31,000 (US$38,400).
The Prius + was released in June 2012 at a base price starting at
€29,500 (US$36,550) .
Deliveries of the Prius + began in July 2012. The hybrid MPV is
offered in two trims, the base T4 that delivers 68.9 mpg‑imp
(4.10 L/100 km; 57.4 mpg‑US) on a combined cycle and
carbon dioxide emissions of 96g/km; and the T Spirit with a fuel
economy of 64.2 mpg‑imp (4.40 L/100 km;
53.5 mpg‑US) and carbon dioxide emissions of 101g/km. Due to is
emissions under 100g/km, the T4 version is exempted from road tax.
Cars appropriately enrolled in an incentive scheme, on or before 27
June 2013, will also enjoy exemption from the London congestion charge
until 24 June 2016, provided the registered keeper of the vehicle
remains unchanged. The T4 trim pricing starts at GB£26,195
(US$41,000) and at GB£29,495 (US$46,150) for the T Spirit.
The Prius v was launched in Australia in May 2012. Pricing starts at
A$35,990 plus on-roads costs, it costs A$2,000 more than the base
Prius. The 7-seater version with
Lithium-ion battery is the only
model and is available two specifications; base and i-Tech. Standard
features include a 6.1-inch display-screen audio system, automatic
air-conditioning, 16-inch alloy wheels, energy monitor, head-up
display, keyless entry and ignition, daytime-sensing headlamps, fog
lamps, cruise control and daytime running lamps and reversing camera.
However the i-Tech includes features such as leather,
Radar Dynamic Cruise Control, Pre-Collision Safety System, Panoramic
roof and Satellite navigation. According to ADR81/02 the Prius v
returns fuel economy of 4.4 litres/100 km and CO2 emissions of
Sales in 2014 totaled 722 units, ahead of the third-generation Prius
hatch (487). As of April 2016[update], cumulative sales since
introduction totaled 3,430 units.
The lithium-ion battery, seven seater version of Prius v was launched
in Hong Kong SAR in April 2012. Two variants are available, in Luxury
and Super luxury trims. The latter adds a twin moonroof and leather
The 2012 Prius v was selected among the five finalists for the 2012
Green Car of the Year
Green Car of the Year to be awarded by the
Green Car Journal
Green Car Journal in
November 2011 at the Los Angeles Auto Show. The Prius Alpha was
also shortlisted for 2012 Car of The Year Japan. Shared with the
Toyota Prius Plug-in Hybrid, the Prius v was awarded Green Car
Report's Best Car to Buy 2012.
Toyota Prius c
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Wikimedia Commons has media related to
Toyota Prius V,
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Toyota Prius Vehicle Proximity Notification System
Video: Prius v at the 2011 NAIAS
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