Prima Taste (), is a
Singaporean
Singaporeans, or the Singaporean people, refers to citizens or people who identify with the sovereign island city-state of Singapore. Singapore is a multi-ethnic, multi-cultural and multi-lingual country. Singaporeans of Chinese, Malay, Ind ...
food and
beverage
A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common types of drinks include plain drinking water, milk, juice, smoo ...
brand managed by Prima Food Pte Ltd, a wholly owned subsidiary of Prima Limited. The brand was designed for Singaporean
expatriates
An expatriate (often shortened to expat) is a person who resides outside their native country. In common usage, the term often refers to educated professionals, skilled workers, or artists taking positions outside their home country, either ...
living abroad.
Its
Laksa
Laksa is a spicy noodle dish popular in Southeast Asia. Laksa consists of various types of noodles, most commonly thick rice noodles, with toppings such as chicken, prawn or fish. Most variations of laksa are prepared with a rich and spicy coco ...
sauce kits were recommended by Singaporean chef,
Janice Wong, as foodie souvenirs to take home during the
2018 North Korea–United States summit
Eighteen or 18 may refer to:
* 18 (number), the natural number following 17 and preceding 19
* one of the years 18 BC, AD 18, 1918, 2018
Film, television and entertainment
* ''18'' (film), a 1993 Taiwanese experimental film based on the sho ...
.
History
Prima Taste launched in 1998, and is managed by Prima Food Pte Ltd, a subsidiary of Prima Limited which specializes in
flour milling.
The brand is available internationally in over 40 countries.
Products
In 2011, Prima Taste launched its Singapore
Laksa
Laksa is a spicy noodle dish popular in Southeast Asia. Laksa consists of various types of noodles, most commonly thick rice noodles, with toppings such as chicken, prawn or fish. Most variations of laksa are prepared with a rich and spicy coco ...
LaMian, a premium
instant noodle product.
In 2013, Prima Taste
Laksa
Laksa is a spicy noodle dish popular in Southeast Asia. Laksa consists of various types of noodles, most commonly thick rice noodles, with toppings such as chicken, prawn or fish. Most variations of laksa are prepared with a rich and spicy coco ...
LaMian and Prima Taste
Curry
A curry is a dish with a sauce seasoned with spices, mainly associated with South Asian cuisine. In southern India, leaves from the curry tree may be included.
There are many varieties of curry. The choice of spices for each dish in trad ...
LaMian were rated No. 1 and No. 2
instant noodles of all time by The Ramen Rater. Prima Taste's Wholegrain Laksa LaMian was ranked best instant noodles by The Ramen Rater from 2016 to 2018.
Prima Taste also launched new
Wholegrain LaMian flavours such as Prawn Soup
Wholegrain LaMian.
In 2015, Prima Taste launched its Ready Meals.
Ready Meals feature rice-and-protein dishes that are sealed in reheatable pouches.
In 2017, Talking Point tested three vending machine meals for "salt, fat and MSG" as the Health Promotion Board (HPB) "advises against having too much of". Prima Taste claims to have no added MSG. While Prima does not add MSG "it might be naturally present in some of the ingredients used".
Charlotte Ng, head chef of Mamak Malaysian Cafe in
Auckland
Auckland (pronounced ) ( mi, Tāmaki Makaurau) is a large metropolitan city in the North Island of New Zealand. The most populous urban area in the country and the fifth largest city in Oceania, Auckland has an urban population of about ...
,
New Zealand
New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...
recommends using Prima Taste instant noodles to get a similar taste to authentic
ramen
is a Japanese noodle dish. It consists of served in a broth; common flavors are soy sauce and miso, with typical toppings including , nori (dried seaweed), menma (bamboo shoots), and scallions. Ramen has its roots in Chinese noodle di ...
.
Restaurants
A Prima Taste concept restaurant was established in Orchard Centrepoint in 2000, serving Prima Taste dishes. By 2003, two more restaurants opened at One Fullerton and The Atrium Orchard.
A restaurant at
Changi Airport Terminal 3
Singapore Changi Airport is Singapore's primary international airport and a major aviation hub in the Asia-Pacific region. It is one of the commercial airports in Singapore, the other being the Seletar Airport. Since the rankings for the World' ...
was operational between 2011 and January 2014. Eight overseas Prima Taste restaurant franchises were opened between 2003 and 2005, including in Jakarta, Indonesia and a flagship in Shanghai, China.
A number of overseas restaurants have been closed and the concept restaurants are no longer mentioned on the Prima Taste corporate website.
See also
*
List of instant noodle brands
This is a list of instant noodle brands. Instant noodles are a dried or precooked noodle block, usually sold with a packet of flavoring powder and/or seasoning oil. Dried noodles are usually eaten after being cooked or soaked in boiling water, ...
References
External links
*
{{DEFAULTSORT:Prima Taste
1998 establishments in Singapore
Instant noodle brands
Ramen
Singaporean brands