Price Chopper was part of the Woolworths New Zealand Supermarket Group, alongside Woolworths and

Big Fresh Big Fresh was a New Zealand supermarket chain. The first Big Fresh store opened in 1988 in Mount Wellington, Auckland. In 2003, the Big Fresh brand was shut-down by its owner Progressive Enterprises, with branches converted to Countdown or W ...

History

The Price Chopper format was established in 1987, as a discount supermarket chain with a limited fresh foods. Woolworths rebranded its smaller stores under the new brand, allowing them to remain open and ensure the sites were not taken over by competitors. Price Chopper stores were centrally located in small towns and metro areas with no discount supermarkets, and the stores had the same modern technology of larger supermarket chains. There were 14 Price Chopper stores in 2001. There were 17 Price Chopper stores in 2003. There were no stores in Auckland. On 12 April 2004, the Price Chopper brand ceased to operate within New Zealand. Many of the stores were converted to Countdown or Woolworths stores.

Generic products

The Price Chopper Chain had a high focus on the Woolworths Supermarket (NZ) corporate brands, No Frills and First Choice

No Frills

No Frills was originally used with Franklins Australia as their generic range of products, with their ties to

Dairy Farm International Holdings DFI Retail Group Holdings Limited (formerly known as Dairy Farm International Holdings Limited) is a Hong Kong retail company with its legal base in Bermuda. A member of the Jardine Matheson Group, it is a major East Asian-Southeast Asian reta ...

the No Frills product was launched into the Woolworths New Zealand Supermarket Group and had a huge success with the

Price Chopper Price Chopper may refer to: United States * Price Chopper (Northeastern United States), a supermarket chain based in Schenectady, New York, with stores in eastern United States ** Price Chopper Tour Championship, a golf tournament in the Albany, ...

and Big Fresh brands Originally, the No Frills brand was only used for its peanut butter, honey and potato chips but expanded its range to more than 800 products in packaged groceries and perishables.

First Choice

First Choice was another generic range of products Woolworths New Zealand Supermarket Group had sold. Launched in 1998, it was developed to provide an alternative to the leading brands and have products with quality equal to or better than the leading brands. The products didn't just have the quality but also had prices that were anywhere between 10-15% cheaper than the national brands. First Choice had over 600 different products and new products were continually being developed every day. The brand did not survive for long though and by the time

exited the company in 2002 when it was bought by Woolworths NZ

References

External links

Woolworths NZ website
{{Woolworths Supermarkets of New Zealand Defunct retail companies of New Zealand Retail companies established in 1987 Companies disestablished in 2004 Woolworths Group (Australia)