Prestonwood Town Center
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Prestonwood Town Center was a two-level enclosed shopping mall located at the northeast corner of Belt Line Road and Montfort Drive in
Dallas, Texas Dallas () is the third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the fourth-largest metropolitan area in the United States at 7.5 million people. It is the largest city in and seat of Dallas County w ...
that opened in 1979 and was demolished in 2004. The mall contained a central
ice rink An ice rink (or ice skating rink) is a frozen body of water and/or an artificial sheet of ice created using hardened chemicals where people can ice skate or play winter sports. Ice rinks are also used for exhibitions, contests and ice shows. The ...
. Prestonwood Town Center was replaced by a retail shopping center of the same name that opened in 2006. The new center includes
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, DSW,
Michaels Michaels Stores, Inc., more commonly known as Michaels, is a privately held chain of 1,252 American and Canadian arts and crafts stores, as of January 2021. It is one of North America's largest providers of arts, crafts, framing, floral and wall ...
,
Office Depot The ODP Corporation is an American office supply holding company headquartered in Boca Raton, Florida. The company has combined annual sales of approximately $11 billion, and employs about 38,000 associates with businesses in the United States. ...
,
Petco Petco Health and Wellness Company, Inc. is an American pet retailer with corporate offices in San Diego and San Antonio. Petco sells pet food, products, and services, as well as certain types of live small animals. Founded in 1965 as a mail-ord ...
,
Ulta Beauty Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc. and before 2000 as Ulta3, is an American chain of beauty stores headquartered in Bolingbrook, Illinois. Ulta Beauty carries both high-end and low-end cosmetics, fragran ...
, and
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as well as various restaurants and services.


History

The current property occupies the site of a former, enclosed shopping mall that was also officially named Prestonwood Town Center, but was informally known locally as Prestonwood Mall. A two-level mall opened in 1979 featuring anchor stores
Neiman Marcus Neiman Marcus Group, Inc. is an American integrated luxury retailer headquartered in Dallas, Texas, which owns Neiman Marcus, Bergdorf Goodman, Horchow, and Last Call. Since September 2021, NMG has been owned by a group of investment compani ...
,
Lord & Taylor Lord & Taylor was the oldest brick and mortar department store in the United States, in business from 1826 to 2020. The brand was purchased during former owner Le Tote's 2020 liquidation bankruptcy and relaunched by new owner, Saadia Group, as ...
,
JCPenney Penney OpCo LLC, doing business as JCPenney and often abbreviated JCP, is a midscale American department store chain operating 667 stores across 49 U.S. states and Puerto Rico. Departments inside JCPenney stores include Mens, Womens, Boys, Gir ...
,
Joske's Joske's, founded by German immigrant Julius Joske in 1867, was a department store chain originally based in San Antonio, Texas. In December 1928, Hahn Department Stores acquired the company along with the Titche-Goettinger department store of Dall ...
, and
Montgomery Ward Montgomery Ward is the name of two successive U.S. retail corporations. The original Montgomery Ward & Co. was a world-pioneering mail-order business and later also a leading department store chain that operated between 1872 and 2001. The curren ...
. Wards closed its location in November 1984 and was replaced by
Mervyn's Mervyn's was an American middle-scale department store chain based in Hayward, California, and founded by Mervin G. Morris (1920–2021). It carried national brands of clothing, footwear, bedding, furniture, jewelry, beauty products, electronics, ...
in April 1985. In 1987, Joske's was changed into
Dillard's Dillard's, Inc. is an upscale American department store chain with approximately 282 stores in 29 states and headquartered in Little Rock, Arkansas. Currently, the largest number of stores are located in Texas with 57 and Florida with 42. The ...
as a result of a buy-out. A central
ice rink An ice rink (or ice skating rink) is a frozen body of water and/or an artificial sheet of ice created using hardened chemicals where people can ice skate or play winter sports. Ice rinks are also used for exhibitions, contests and ice shows. The ...
was used by skaters and after hours by local hockey leagues. While the mall remained near full occupancy into the 1990s, two problems arose in the 1980s that eventually contributed to its demise. First, local competition increased steadily over the years as many nearby malls opened or extensively renovated their spaces for new stores. In 1982, the
Dallas Galleria The Galleria Dallas is a shopping mall and mixed-use development located at the intersection of Interstate 635 and the Dallas North Tollway in the North Dallas neighborhood of Dallas, Texas, United States. It was originally developed by Hines In ...
opened with anchor stores
Saks Fifth Avenue Saks Fifth Avenue (originally Saks & Company; Colloquialism, colloquially Saks) is an American Luxury goods, luxury department store chain headquartered in New York City and founded by Andrew Saks. The original store opened in the F Street and ...
,
Marshall Field's Marshall Field & Company (commonly known as Marshall Field's) was an upscale department store in Chicago, Illinois. Founded in the 19th century, it grew to become a large chain before Macy's, Inc acquired it in 2005. Its eponymous founder, Mar ...
, and later in 1985 with
Macy's Macy's (originally R. H. Macy & Co.) is an American chain of high-end department stores founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated wi ...
. In 1983,
Bloomingdale's Bloomingdale's Inc. is an American luxury department store chain; it was founded in New York City by Joseph B. Bloomingdale, Joseph B. and Lyman G. Bloomingdale in 1861. A third brother, Emanuel Watson Bloomingdale, was also involved in the bus ...
opened at nearby
Valley View Center Valley View Center is a former mall located at Interstate 635 and Preston Road in north Dallas, Texas, U.S. It is owned and managed by Dallas-based Beck Ventures. The mall was formerly home to anchor stores that were once JCPenney, Macy's, Sears, ...
. Second, the opening of the nearby DART Transit Center in 1985 (see below) allowed local teenagers to travel by bus to and from the mall with little to no parental supervision, giving them ample opportunity to
loiter Loitering is the act of remaining in a particular public place for a prolonged amount of time without any apparent purpose. While the laws regarding loitering have been challenged and changed over time, loitering is still illegal in various j ...
at the mall or close by for hours, which soon led to incidents of criminal mischief that would harm the mall's reputation for years. Major renovations that were planned to start in 1996 never materialized and the anchor stores soon began closing. Citing poor sales, JCPenney closed its location in September 1997 and was quickly followed by Mervyn's. With Neiman Marcus and Lord & Taylor as the only two anchor tenants remaining by 1999, they each announced plans to relocate to
The Shops at Willow Bend The Shops at Willow Bend, sometimes referred to as Willow Bend Mall, is a shopping mall located in Plano, Texas, with over 125 stores and three anchor stores. The mall is located at the intersection of West Park Boulevard ( Farm to Market Road 544 ...
, a new mall in nearby Plano, which opened in 2001. Archon Group bought the mall in 2000 with major plans to renovate it into a telecommunications-based development called "Genisus Dallas North." After extensive remodeling and only limited use, Archon announced in October 2003 that they would demolish the enclosed mall structure instead and replace it with an open-air retail shopping center. By summer 2004, it was completely demolished.


Anchor tenants

*
Neiman Marcus Neiman Marcus Group, Inc. is an American integrated luxury retailer headquartered in Dallas, Texas, which owns Neiman Marcus, Bergdorf Goodman, Horchow, and Last Call. Since September 2021, NMG has been owned by a group of investment compani ...
(1979 - 2001) *
Lord & Taylor Lord & Taylor was the oldest brick and mortar department store in the United States, in business from 1826 to 2020. The brand was purchased during former owner Le Tote's 2020 liquidation bankruptcy and relaunched by new owner, Saadia Group, as ...
(1979 - 2001) *
JCPenney Penney OpCo LLC, doing business as JCPenney and often abbreviated JCP, is a midscale American department store chain operating 667 stores across 49 U.S. states and Puerto Rico. Departments inside JCPenney stores include Mens, Womens, Boys, Gir ...
(1979 - 1997) *
Dillard's Dillard's, Inc. is an upscale American department store chain with approximately 282 stores in 29 states and headquartered in Little Rock, Arkansas. Currently, the largest number of stores are located in Texas with 57 and Florida with 42. The ...
(1987 - 1998)
Joske's Joske's, founded by German immigrant Julius Joske in 1867, was a department store chain originally based in San Antonio, Texas. In December 1928, Hahn Department Stores acquired the company along with the Titche-Goettinger department store of Dall ...
(1979 - 1987) *
Mervyn's Mervyn's was an American middle-scale department store chain based in Hayward, California, and founded by Mervin G. Morris (1920–2021). It carried national brands of clothing, footwear, bedding, furniture, jewelry, beauty products, electronics, ...
(1984 - 1997)
Montgomery Ward Montgomery Ward is the name of two successive U.S. retail corporations. The original Montgomery Ward & Co. was a world-pioneering mail-order business and later also a leading department store chain that operated between 1872 and 2001. The curren ...
(1979 - 1984)


Former features

In 1985,
Dallas Area Rapid Transit Dallas Area Rapid Transit (DART) is a transit agency serving the Dallas–Fort Worth metroplex of Texas. It operates buses, light rail, commuter rail, and high-occupancy vehicle lanes in Dallas and twelve of its suburbs. In , the system had a ...
opened a major bus transfer station on a street bordering the Prestonwood Town Center parking lot. Mall officials warned commuters that this was not a
park and ride A park and ride, also known as incentive parking or a commuter lot, is a parking lot with public transport connections that allows commuting, commuters and other people heading to city centres to leave their vehicles and transfer to a bus, Rail t ...
facility and that their cars would be towed. This dispute lasted for several years, but by 1988 a compromise had been worked out to use a limited parking area for park and ride commuters. Disputes between the transit agency and mall management closed the park and ride lot for a time in the mid 1990s, but it eventually reopened. In 1999, this facility was closed and operations were transferred to the purpose-built
Addison Transit Center Addison Transit Center is a bus-only station located along Quorum Drive and Addison Road in Addison, Texas (USA The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country prima ...
nearby.


References


External links


Archon Group: Prestonwood Town CenterPrestonwood Town Center Site PlanPrestonwood Mall Clock
{{Dallas malls Demolished shopping malls in the United States Shopping malls in the Dallas–Fort Worth metroplex Shopping malls established in 1979 1979 establishments in Texas Shopping malls disestablished in 2000 Buildings and structures demolished in 2003 2000 disestablishments in Texas Demolished buildings and structures in Texas