Premaku Velayera
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''Premaku Velayara'' ( It's time for love) is a 1999 Indian
Telugu Telugu may refer to: * Telugu language, a major Dravidian language of India *Telugu people, an ethno-linguistic group of India * Telugu script, used to write the Telugu language ** Telugu (Unicode block), a block of Telugu characters in Unicode ...
-language
romantic comedy Romantic comedy (also known as romcom or rom-com) is a subgenre of comedy and slice of life fiction, focusing on lighthearted, humorous plot lines centered on romantic ideas, such as how true love is able to surmount most obstacles. In a typic ...
film co-written and directed by
S. V. Krishna Reddy Satti Venkata Krishna Reddy is an Indian film director, screenwriter, composer, and actor known for his works predominantly in Telugu cinema. He has garnered three state Nandi Awards and the Filmfare Best Telugu Director Award. His notable f ...
. The film stars J. D. Chakravarthy,
Soundarya K. S. Sowmya (18 July 1972 – 17 April 2004), better known by her stage name Soundarya, was an Indian actress who worked predominantly in Telugu films and has also worked in Kannada, Tamil, Hindi and Malayalam films. She was regarded as one o ...
and
Prakash Raj Prakash Raj (born Prakash Rai; 26 March 1965) is an Indian actor, film director, producer, television presenter, and politician. Known for his works in Tamil, Telugu, Kannada, Hindi, and Malayalam-language films, he is the recipient of several ...
while
Srihari Srihari (15 August 1964 – 9 October 2013) was an Indian actor who was active mainly in Telugu cinema. He appeared in a few Tamil, Kannada and Hindi films as well. He won seven Nandi Awards and one Filmfare Award. Early life Srihari was bor ...
and
Ravi Teja Bhupatiraju Ravi Shankar Raju (born 26 January 1968), known professionally as Ravi Teja, is an Indian film actor and producer who predominantly works in Telugu cinema. He is known for his roles in action comedy films. He is one of the highes ...
play supporting roles. Reddy also composed the film's score and soundtrack. The film released on 6 August 1999.


Plot

Venkata Narayana is one of the biggest business tycoons in India having a personal net worth of Rs 2,500 crores. His motto of life is "Dare to dream and care to achieve". His only daughter is Madhavi. She is arriving from the US after doing her MBA. He wanted to make her the MD for his companies. But Madhavi tells him that she wants to join as a clerk in his firm and learn the tricks of trade and slowly take over Venkata Narayana's post when she is ready. Venkata Narayana likes her idea and he appoints her as a clerk in his office and she changes her name to Malati. Manohar has just finished his B.Com. Manohar discovers that Venkata Narayana is his maternal uncle. Then he chooses the easy way out to become a millionaire. That is to marry the daughter of Venkata Narayara, Madhavi. On his way to
Hyderabad Hyderabad ( ; , ) is the capital and largest city of the Indian state of Telangana and the ''de jure'' capital of Andhra Pradesh. It occupies on the Deccan Plateau along the banks of the Musi River, in the northern part of Southern Indi ...
, Manohar skillfully rescues a pregnant woman, who happened to be the friend of Madhavi. As expected, Manohar nonchalantly leaves the train without making any advances to Madhavi, though she attracted him with her charms. Manohar joins his uncle's office as a dispatch clerk. Manohar gets surprised by knowing that the beautiful girl he met on the train is working at the same office. He meets his college-time bum chum Ravi as the canteen owner for the same office. He puts up with Ravi. Obviously, Malati is staying on the ground floor of the same building in which these guys are staying. When Manohar and Ravi overhear the telephone conversation between Malati and her father, they discover that Malati is Madhavi. Then the inevitable thing happens and Manohar falls in love with Madhavi. Madhavi confesses to Venkata Narayana that she is in love with Manohar. Then Venkata Narayana tells her that Manohar is her brother-in-law and Manohar is more interested in her money than herself. Madhavi refuses to accept the allegation by her father and she tells him that she will prove that Manohar is not after money. She performs a drama to lead Manohar and Ravi into believing that she is Malati, a poor fisherman's daughter. Manohar fails to acknowledge his love for her after he realizes that she is a daughter of a poor man. He confesses to Malati that he is here to marry the daughter of Venkata Narayana, but not Malati. He expresses his love and obsession for money. Madhavi has two choices now. One is to go back to her father and accept her defeat. The second is to change Manohar. She decides to do both. She meets Venkata Narayana and tells him that Manohar is a money-minded man. She asks him to give her a chance to change Manohar. They fix 31 December 1999 as the deadline. Meanwhile, Manohar loses his job in Venkata Narayana's company. Inspired by a spirited speech by Malati, he decides to do his own consultancy by giving solutions (ideas) to the CEOs who are facing labour and marketing problems. But he is still interested in money and the charm of Madhavi, whom he thinks he did not find. Manohar in turn upsets the apple cart of Venkata Narayana by making the strategic marketing deals with Venkata Narayana's business rival Rama. Now, Venkata Narayana decides to get even with Manohar and promises him that he will give his daughter to Manohar and the grand announcement of this news would be done at the New Year's Eve bash.
Surya Surya (; sa, सूर्य, ) is the sun as well as the solar deity in Hinduism. He is traditionally one of the major five deities in the Smarta tradition, all of whom are considered as equivalent deities in the Panchayatana puja and a ...
is the younger brother of Venkata Narayana's wife. Surya is willing to marry Madhavi. This film-crazy and director aspirant Surya follows Venkata Narayana and weaves a hypothetical story around the incidents and concludes that Manohar is the villain of the entire episode. On 31 December 1999, midnight is fast approaching. As he is the hero, Surya kidnaps Manohar and keeps him in his dungeon and goes to attend the midnight bash thrown by Venkata Narayana. Manohar attends the bash by bashing the guys who kidnapped him. Venkata Narayana announces that he will marry off his daughter, Madhavi to Manohar. But, Manohar says that he will marry Malati not knowing that she is Madhavi. Venkata Narayana announces Malati is Madhavi. Manohar tells her that he wants only her and not her wealth.


Cast


Soundtrack


Reception

''
Idlebrain.com Idlebrain.com is an Indian entertainment website that features information, news, and reviews on Telugu cinema. It is one of the oldest websites on the Internet focusing on Telugu films. The site is especially popular for its film reviews writt ...
'' rated the film three-and-a-half stars out of five, calling it a "complete family entertainer."


References


External links

* {{S. V. Krishna Reddy 1999 films 1990s Telugu-language films Indian romantic comedy-drama films Films directed by S. V. Krishna Reddy Films scored by S. V. Krishna Reddy 1990s romantic comedy-drama films 1999 comedy films 1999 drama films