Prell is a

viscous The viscosity of a fluid is a measure of its resistance to deformation at a given rate. For liquids, it corresponds to the informal concept of "thickness": for example, syrup has a higher viscosity than water. Viscosity quantifies the in ...

, pearl-green

shampoo Shampoo () is a hair care product, typically in the form of a viscous liquid, that is used for cleaning hair. Less commonly, shampoo is available in solid bar format. Shampoo is used by applying it to wet hair, massaging the product into the ...

and conditioner product manufactured by Scott's Liquid Gold-Inc through their Neoteric Cosmetics subsidiary.

History

Prell was introduced by

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer he ...

in 1947. The original formula was a clear green concentrate packaged in a tube. In 1955 Prell was marketed for women "who want their hair to have that ''radiantly alive'' look". A woman held the Prell bottle with her hands on both sides, directly in front of her face. Prell and

Head & Shoulders Head & Shoulders (H&S) is an American brand of anti-dandruff and non-dandruff shampoo produced by parent company Procter & Gamble. It was introduced in the United States on 1 January 1961 based in Manhattan and used the slogan THE AMERICA AND WORL ...

, also made by Procter & Gamble, were the two best-selling shampoos in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...

in June 1977. Procter & Gamble had the highest advertising budget in the shampoo industry. The firm of Wells, Rich, Greene carried out advertising for Prell. Prior to December 1, 1973, Prell billings were coordinated by

Benton & Bowles Benton & Bowles (B&B) was a New York-based advertising agency founded by William Benton and Chester Bowles in 1929. One of the oldest agencies in the United States, and frequently one of the 10 largest, it merged with D'Arcy-MacManus Masius in 1 ...

. In advertisements the quasi-liquid Prell would induce a pearl to sink slowly to the bottom of a container. Procter & Gamble sold the brand to Prestige Brands International in November 1999. Prestige then sold Prell, along with its other two shampoo brands, Denorex and Zincon, to Ultimark Products in October 2009 in order to focus more on their two larger segments: over-the-counter healthcare and household cleaning products. In July 2016, Scott's Liquid Gold-Inc. acquired Prell, along with the Denorex and Zincon brands, from Ultimark products.

Other variations

Prell launched an additional version in the late 1990s called Prell Thickening Formula. Instead of being green, this product was colorless and boasted volumizing abilities. It was pulled from the market in 2009, after Prestige Brands sold Prell, along with anti-dandruff shampoo Denorex, to Ultimark.

References

{{commonscat Products introduced in 1947 Personal care brands Former Procter & Gamble brands Shampoo brands