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Powerset was an American company based in
San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
,
California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
, that, in 2006, was developing a natural language search engine for the
Internet The Internet (or internet) is the Global network, global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a internetworking, network of networks ...
. On July 1, 2008, Powerset was acquired by
Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
for an estimated $100 million (~$ in ). Powerset was working on building a
natural language A natural language or ordinary language is a language that occurs naturally in a human community by a process of use, repetition, and change. It can take different forms, typically either a spoken language or a sign language. Natural languages ...
search engine that could find targeted answers to user questions (as opposed to keyword based search). For example, when confronted with a question like "Which
U.S. The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 states and a federal capital district, Washington, D.C. The 48 contiguous ...
state has the highest
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?", conventional search engines ignore the question phrasing and instead do a search on the keywords "state", "highest", "income", and "tax". Powerset on the other hand, attempts to use natural language processing to understand the nature of the question and return pages containing the answer. The company was in the process of "building a natural language search engine that reads and understands every sentence on the Web". The company has licensed natural language technology from PARC, the former
Xerox Xerox Holdings Corporation (, ) is an American corporation that sells print and electronic document, digital document products and services in more than 160 countries. Xerox was the pioneer of the photocopier market, beginning with the introduc ...
Palo Alto Research Center Future Concepts division (formerly Palo Alto Research Center, PARC and Xerox PARC) is a research and development company in Palo Alto, California. It was founded in 1969 by Jacob E. "Jack" Goldman, chief scientist of Xerox Corporation, as a div ...
. On May 11, 2008, the company unveiled a tool for searching a fixed subset of
English Wikipedia The English Wikipedia is the primary English-language edition of Wikipedia, an online encyclopedia. It was created by Jimmy Wales and Larry Sanger on 15 January 2001, as Wikipedia's first edition. English Wikipedia is hosted alongside o ...
using conversational phrases rather than keywords. # Acquisition by Microsoft: One significant milestone in Powerset's history was it
acquisition by Microsoft
on July 1, 2008, for an estimated $100 million. This acquisition was part of Microsoft's broader strategy to enhance its search capabilities and compete more effectively with other search engine providers, particularly Google. # Natural Language Search Engine: Powerset's primary focus was on developing a natural language search engine capable of understanding and interpreting user queries in a more human-like manner. Instead of simply matching keywords, Powerset aimed to comprehend the meaning behind the words, allowing for more accurate and contextually relevant search results. # Technology and Partnerships: Powerset had licensed natural language technology from PARC, th
Xerox Palo Alto Research Center
This technology likely played a crucial role in the development of Powerset's NLP capabilities. # Wikipedia Search Tool: In May 2008, Powerset unveiled a search tool that allowed users to search a fixed subset of English Wikipedia using conversational phrases rather than traditional keywords. This demonstrated the potential of Powerset's NLP technology in providing more precise and relevant search results.


Powerlabs

In a form of
beta test The software release life cycle is the process of developing, testing, and distributing a software product (e.g., an operating system). It typically consists of several stages, such as pre-alpha, alpha, beta, and release candidate, before the fi ...
ing, Powerset opened an online community called Powerlabs on September 17, 2007. ''
Business Week ''Bloomberg Businessweek'', previously known as ''BusinessWeek'' (and before that ''Business Week'' and ''The Business Week''), is an American monthly business magazine published 12 times a year. The magazine debuted in New York City in Septembe ...
'' said: "The company hopes the site will marshal thousands of people to help build and improve its search engine before it goes public next year." Said ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'': " owerset Labsgoes far beyond the 'alpha' or 'beta' testing involved in most software projects, when users put a new product through rigorous testing to find its flaws. Powerset doesn’t have a product yet, but rather a collection of promising natural language technologies, which are the fruit of years of research at
Xerox PARC Future Concepts division (formerly Palo Alto Research Center, PARC and Xerox PARC) is a research and development company in Palo Alto, California. It was founded in 1969 by Jacob E. "Jack" Goldman, chief scientist of Xerox Corporation, as a div ...
." Powerlabs' initial search results are taken from
Wikipedia Wikipedia is a free content, free Online content, online encyclopedia that is written and maintained by a community of volunteers, known as Wikipedians, through open collaboration and the wiki software MediaWiki. Founded by Jimmy Wales and La ...
.


Notable people

Barney Pell (born March 18, 1968, in
Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood ...
,
California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
) was co-founder and CEO of Powerset. Pell received his
Bachelor of Science A Bachelor of Science (BS, BSc, B.S., B.Sc., SB, or ScB; from the Latin ') is a bachelor's degree that is awarded for programs that generally last three to five years. The first university to admit a student to the degree of Bachelor of Scienc ...
degree in symbolic systems from
Stanford University Leland Stanford Junior University, commonly referred to as Stanford University, is a Private university, private research university in Stanford, California, United States. It was founded in 1885 by railroad magnate Leland Stanford (the eighth ...
in 1989, where he graduated
Phi Beta Kappa The Phi Beta Kappa Society () is the oldest academic honor society in the United States. It was founded in 1776 at the College of William & Mary in Virginia. Phi Beta Kappa aims to promote and advocate excellence in the liberal arts and sciences, ...
and was a
National Merit Scholar The National Merit Scholarship Program is a United States academic scholarship competition for recognition and university scholarships. The program is managed by the National Merit Scholarship Corporation (NMSC), a privately funded not-for-profit ...
. Pell received a
PhD A Doctor of Philosophy (PhD, DPhil; or ) is a terminal degree that usually denotes the highest level of academic achievement in a given discipline and is awarded following a course of graduate study and original research. The name of the deg ...
in
computer science Computer science is the study of computation, information, and automation. Computer science spans Theoretical computer science, theoretical disciplines (such as algorithms, theory of computation, and information theory) to Applied science, ...
from
Cambridge University The University of Cambridge is a Public university, public collegiate university, collegiate research university in Cambridge, England. Founded in 1209, the University of Cambridge is the List of oldest universities in continuous operation, wo ...
in 1993, where he was a
Marshall Scholar The Marshall Scholarship is a postgraduate scholarship for "intellectually distinguished young Americans ndtheir country's future leaders" to study at any university in the United Kingdom. It is considered among the most prestigious scholarshi ...
. He has worked at
NASA The National Aeronautics and Space Administration (NASA ) is an independent agencies of the United States government, independent agency of the federal government of the United States, US federal government responsible for the United States ...
, as chief strategist and vice president of business development at StockMaster.com (acquired by
Red Herring A red herring is something that misleads or distracts from a relevant or important question. It may be either a logical fallacy or a literary device that leads readers or audiences toward a false conclusion. A red herring may be used intentiona ...
in March, 2000) and at Whizbang! Labs. Prior to joining Powerset, Pell was an Entrepreneur-in-Residence at
Mayfield Fund Mayfield, also known as Mayfield Fund, is a US-based venture capital firm that focuses on early-stage to growth-stage investments in enterprise and consumer technology companies. Founded in 1969 and based in Menlo Park, California. History The ...
, a venture capital firm in Silicon Valley. Pell is also a founder of Moon Express, Inc., a U.S. company awarded a $10M commercial lunar contract by NASA and a competitor in the
Google Lunar X PRIZE The Google Lunar X Prize (GLXP) was a 2007–2018 inducement prize space competition organized by the X Prize Foundation, and sponsored by Google. The challenge called for privately funded teams to be the first to land a lunar rover on t ...
. Steve Newcomb was the COO and co-founder of Powerset. Prior to joining Powerset, he was a co-founder of Loudfire, General Manager at Promptu, and was on the board of directors at Jaxtr. He left Powerset in October 2007 to form Virgance, a social startup incubator. Lorenzo Thione (born in
Como, Italy Como (, ; , or ; ) is a city and (municipality) in Lombardy, Italy. It is the administrative capital of the Province of Como. Nestled at the southwestern branch of the picturesque Lake Como, the city is a renowned tourist destination, ce ...
) was the product architect and co-founder of Powerset. Prior to joining Powerset, he worked at
FXPAL FX Palo Alto Laboratory, Inc. (FXPAL) was a research lab for Fuji Xerox Co. Ltd. FXPAL employed roughly 40 people, including 25 Ph.D. research scientists. In addition, FXPAL had a strong intern program with 10 summer interns each year from univers ...
in natural language processing and related research fields. Thione earned his
master's degree A master's degree (from Latin ) is a postgraduate academic degree awarded by universities or colleges upon completion of a course of study demonstrating mastery or a high-order overview of a specific field of study or area of professional prac ...
in software engineering from the
University of Texas at Austin The University of Texas at Austin (UT Austin, UT, or Texas) is a public university, public research university in Austin, Texas, United States. Founded in 1883, it is the flagship institution of the University of Texas System. With 53,082 stud ...
.
Ronald Kaplan Ronald M. Kaplan (born 1946) has served as a vice president at Amazon.com and chief scientist for Amazon Search ( A9.com). He was previously vice president and distinguished scientist at Nuance Communications and director of Nuance' Natural La ...
, former manager of research in Natural Language Theory and Technology at PARC, served as the company's CTO and CSO. Ryan Ferrier is a member of the founding team of Powerset. He managed personnel and internal operations. After 2008 he went on to co-found Serious Business, which made Facebook applications and was later bought by
Zynga Zynga Inc. () is an American video game developer and Video game publisher, publisher known for its social video game services. It was founded in April 2007, with headquarters in San Mateo, California. The company primarily focuses on mobile an ...
. Another Powerset alumnus, Alex Le, became CTO of Serious Business and went on to become an executive producer at
Zynga Zynga Inc. () is an American video game developer and Video game publisher, publisher known for its social video game services. It was founded in April 2007, with headquarters in San Mateo, California. The company primarily focuses on mobile an ...
when it bought the company. Siqi Chen founded a stealth startup in mobile computing after leaving Powerset.
Tom Preston-Werner Thomas Preston-Werner (born May 27, 1979) is an American billionaire software developer and entrepreneur. He is an active contributor within the free and open-source software community, most prominently in the San Francisco Bay Area, where he l ...
worked at Powerset and left after the acquisition to found GitHub.


Investors

Powerset attracted a wide range of investors, many of whom had considerable experience in the
venture capital Venture capital (VC) is a form of private equity financing provided by firms or funds to start-up company, startup, early-stage, and emerging companies, that have been deemed to have high growth potential or that have demonstrated high growth in ...
field. The company received $12.5 million (~$ in ) in Series A funding during November 2007, co-led by the venture capital firms
Foundation Capital Foundation Capital is a venture capital firm located in Silicon Valley. The firm was founded in 1995, and in 2012 managed more than $2.4 billion in investment capital. As of 2023, the firm has over $6 billion in assets under management. Histor ...
and The Founders Fund.PARC press release, 2007
Among the better-known investors: *
Esther Dyson Esther Dyson (born 14 July 1951) is a Swiss-born American investor, journalist, author, commentator and philanthropist. She is the executive founder of Wellville, a nonprofit project focused on improving equitable wellbeing. Dyson is also an ang ...
, founding chairman of
ICANN The Internet Corporation for Assigned Names and Numbers (ICANN ) is a global multistakeholder group and nonprofit organization headquartered in the United States responsible for coordinating the maintenance and procedures of several dat ...
, founder of the
newsletter A newsletter is a printed or electronic report containing news concerning the activities of a business or an organization that is sent to its members, customers, employees or other subscribers. Newsletters generally contain one main topic of ...
''Release 1.0'' and editor at Cnet *
Peter Thiel Peter Andreas Thiel (; born 11 October 1967) is an American entrepreneur, venture capitalist, and political activist. A co-founder of PayPal, Palantir Technologies, and Founders Fund, he was the first outside investor in Facebook. According ...
, founder and former
CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...
of
PayPal PayPal Holdings, Inc. is an American multinational financial technology company operating an online payments system in the majority of countries that support E-commerce payment system, online money transfers; it serves as an electronic alter ...
*
Luke Nosek Łukasz Nosek (; born June 1, 1975) is a Polish-American- French entrepreneur, notable for being a co-founder of PayPal. Biography Łukasz Nosek was born in Tarnów, Poland. After emigrating to the US, he earned a B.S. in Computer Engineering ...
, founder of PayPal * Todd Parker. Managing Partner, Hidden River Ventures *
Reid Hoffman Reid Garrett Hoffman (born August 5, 1967) is an American internet entrepreneur, venture capitalist, podcaster, and author. Hoffman is the co-founder and former executive chairman of LinkedIn, a business-oriented social network used primarily ...
, executive vice president of PayPal and founder of
LinkedIn LinkedIn () is an American business and employment-oriented Social networking service, social network. It was launched on May 5, 2003 by Reid Hoffman and Eric Ly. Since December 2016, LinkedIn has been a wholly owned subsidiary of Microsoft. ...
*
First Round Capital First Round Capital is a US-based venture capital firm that specializes in providing seed-stage funding to technology companies. Founded by Josh Kopelman and Howard Morgan First Round typically provides seed-stage funding and focuses on po ...
, seed-stage venture firm


See also

*
Bing (search engine) Microsoft Bing (also known simply as Bing) is a search engine owned and operated by Microsoft. The service traces its roots back to Microsoft's earlier search engines, including MSN Search, Windows Live Search, and Live Search. Bing offers a ...
*
Apache HBase HBase is an open-source non-relational distributed database modeled after Google's Bigtable and written in Java. It is developed as part of Apache Software Foundation's Apache Hadoop project and runs on top of HDFS (Hadoop Distributed Fil ...


References


External links


Powerset main web site
- redirects t
Bing

Powerset acquired by Microsoft
{{DEFAULTSORT:Powerset (Company) Defunct internet search engines Companies based in San Francisco Natural language processing Microsoft acquisitions 2008 mergers and acquisitions