PowerCity is an Irish electrical retailer of consumer and electronic goods owned by the Bray-based McKenna family, with branches in Blanchardstown, Coolock, Tallaght, Finglas, Fonthill, Sallynoggin,

Drogheda Drogheda ( , ; , meaning "bridge at the ford") is an industrial and port town in County Louth on the east coast of Ireland, north of Dublin. It is located on the Dublin–Belfast corridor on the east coast of Ireland, mostly in County Louth ...

, Bray, Naas,

Carrickmines Carrickmines () is an outer suburb of Dublin in Dún Laoghaire–Rathdown, Ireland. The area, still semi-rural, was historically on the border of English control and featured a defensive construction, Carrickmines Castle, which became the subjec ...

and in the

Airside Retail Park Airside Retail Park is a retail park that opened in 2001 in Swords, Dublin, close to Dublin Airport. An extension was built in 2005, which doubled the size of the park and included a new recycling centre. As of October 2018, there were 30 shop ...

Swords A sword is a cutting and/or thrusting weapon. Sword, Swords, or The Sword may also refer to: Places * Swords, Dublin, a large suburban town in the Irish capital * Swords, Georgia, a community in the United States * Sword Beach, code name for ...

. A former branch was located in the Airways Industrial Estate, Santry According to the Irish Times Top 1000 Companies, in 2017 the company made a profit of €5.3 million on a

turnover Turnover or turn over may refer to: Arts, entertainment, and media *''Turn Over'', a 1988 live album by Japanese band Show-Ya * Turnover (band), an American rock band *"Turnover", a song on Fugazi's 1990 album '' Repeater'' *''Turnover'', a Japane ...

of €85.4 million with a staff of 250 compared to €8.4 million profit on a turnover of €87 million in 2003 with a staff of 180. The company was rated 63 in the 2020 CXi report of the ''Ireland Customer Experience Report.'' The chain formerly had a range of

badge-engineered In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manu ...

home entertainment products under the brand "ZX", including video cassette recorders, televisions and

satellite dish A satellite dish is a dish-shaped type of parabolic antenna designed to receive or transmit information by radio waves to or from a communication satellite A communications satellite is an artificial satellite that relays and amplifies radi ...

es Their advertising was heavily satirised on Bull Island for many reasons, including then staff uniform of red and white striped shirts and red v-neck jumpers, hyperbolic phrasing and use of

psychological pricing Psychological pricing (also price ending, charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: ...

- with products in the satire ads frequently costing €9,999.99 or a similar figure.

References

External links

* {{official, http://www.powercity.ie Companies of the Republic of Ireland