Postobón, S.A. (Spanish pronunciation: [postoˈβon] ) is the
largest Colombian beverage company, and also one of the largest in
South America. The company has a wide portfolio of products that
includes soft drinks, fruit juices, bottled water, tea, and energy
It has created soft drinks such as "Manzana Postobón", an
apple-flavored soda, and its most popular "Colombiana", a "cola
champagne." Additional flavors of
Postobón soda beyond apple include
grape, orange, pineapple, and lemon.
Postobón has expanded its product line by including bottled water and
boxed juices; the latter are currently sold under the brandname Hit.
On October 11, 1904, Gabriel Posada and Valerio Tobón (the company's
name being a portmanteau of their last names) started to produce soft
drinks. Soon after, in Medellín, Colombia, their first product,
called "Cola-Champaña", became very famous in bars, stores, social
clubs, and homes. This product was distributed in a wagon pulled by a
donkey; because of geography the company could not distribute its
products throughout all cities and towns. At this stage, Posada and
Tobón decided to open two factories; the first was opened in 1906 in
Manizales and the second in
Cali the same year. Since that time,
Postobón products have appeared throughout Colombia.
In 1917, the company launched a new product, "Agua Cristal" which is
bottled water. In 1918,
Postobón released a brand of carbonated
Postobón started sponsorship of the Postóbon team, a
professional Colombian cycling team. This was following the successes
of the first Colombian professional cycling team - Café de Colombia.
In 1986 the team competed in the Tour de France. The team lasted for
ten years. Since 1998 to this date,
Postobón sponsors football club
Atlético Nacional (replacing Leona beer).
Postobón has been the official sponsor of all the
Colombian soccer leagues.