Post Mart is a

joint-venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acce ...

between China Post Group and U.S.-owned China Horizon Investments Group. Post Mart provides consumer goods to people in rural China using the existing China Post network of hundreds of thousands of village postal stations as well as a network of distribution centers. In January 2016, China Horizon Investments sued China Post for fraud and breach of contract in relation to this venture.

Background

China Horizon Investments Group was founded in January 2007 by Alan Clingman for the purpose of investing in the growth of Chinese domestic consumption projects alongside major Chinese entities, especially state-owned entities. China Post is the official postal service of China. The

State Post Bureau The State Post Bureau is the government agency that regulates China Post, the postal service of the People's Republic of China. The agency used to report to the Ministry of Industry and Information Technology and is now under the administratio ...

, the owner of China Post, is both a regulatory authority and

government-owned enterprise A state-owned enterprise (SOE) is a government entity which is established or nationalised by the ''national government'' or ''provincial government'' by an executive order or an act of legislation in order to earn profit for the governmen ...

. Thus, it is responsible for the regulation of the national postal industry and the management of national postal enterprises. China Post also owns one of China's largest banks, the EMS courier service, an insurance company and a large-scale distribution business. Following a multi-year pilot program, regulatory approvals for the China Horizon and China Post Joint Venture were granted in September 2015. The joint venture has a registered capital of RMB 1 billion and has a license to use the China Post brand.

Operations

Post Mart established an route to market sales and delivery system in

Henan Henan (; or ; ; alternatively Honan) is a landlocked province of China, in the central part of the country. Henan is often referred to as Zhongyuan or Zhongzhou (), which literally means "central plain" or "midland", although the name is al ...

. It planned to roll this out nationally, reaching 10 provinces within five years. There are currently more than 50,000 village postal stations in Henan. Post Mart operates a loyalty program called the Post Mart Emerald Club.

Products

Post Mart provides a range of daily supply products such as cooking oil, rice, household goods, personal items and beverages such as

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlant ...

. Their brands include Chinese brands, international brands and its own brand.

References

External links

* https://web.archive.org/web/20160304053517/http://www.china-postmart.com/en * http://www.china-horizon.com/ {{China Postal System Joint ventures China Post Retail companies of China Retail companies established in 2015