''Popular Photography'', formerly known as ''Popular Photography & Imaging'', also called ''Pop Photo'', is a monthly American consumer website and former magazine that at one time had the largest circulation of any imaging

magazine A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...

, with an editorial staff twice the size of its nearest competitor. Although the magazine ceased publication in early 2017, PopPhoto had a soft relaunch as a web-only publication the following year, and an official relaunch in December 2021.

History

The first issue of ''Popular Photography'' was published in 1937. It was based in New York City and owned by a number of companies during its lifetime, including

Ziff Davis Ziff Davis, Inc. is an American digital media and internet company. First founded in 1927 by William Bernard Ziff Sr. and Bernard George Davis, the company primarily owns technology-oriented media websites, online shopping-related services, an ...

. It was sold by

Hachette Filipacchi Media U.S. Hachette Filipacchi Media U.S., Inc. (HFM U.S.), originally known as CBS Publications, was a subsidiary of Hachette Filipacchi Médias (one of the world's largest magazine publishers), and was based in New York City. History It was formed in 19 ...

Bonnier Corporation Bonnier LLC (formerly Bonnier Corporation) is an outdoor adventure company that fuels passion for fishing, boating, sailing, motorsports, hunting and travel. Bonnier has the nation’s leading portfolio of experiential events and iconic media bra ...

in 2009. The magazine's last

publisher Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newsp ...

was Steven B. Grune and its last

editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The highest-ranking editor of a publication may also be titled editor, managing ...

was Miriam Leuchter. One of its most well-known editors was American photographer and writer

Norman Rothschild Norman Rothschild (1913-1995) was an American photographer, artist, and writer. Rothschild arrived in the United States from Germany at the age of 5 1/2 with his parents. He became a studio and darkroom assistant at the age of 14. For 33 years he ...

, whom

Edward Steichen Edward Jean Steichen (March 27, 1879 – March 25, 1973) was a Luxembourgish American photographer, painter, and curator, renowned as one of the most prolific and influential figures in the history of photography. Steichen was credited with tr ...

once called "the man who makes rainbows." In early March 2017, the magazine folded, owing to declining advertising revenues from the consumer-camera industry. The March/April 2017 issue was its last. In May 2017, Bonnier was offering to fulfill PopPhoto subscriptions by sending other magazines. PopPhoto soft-relaunched as an online-only publication in June 2018, and officially relaunched in December 2021.

References

{{Bonnier Visual arts magazines published in the United States Monthly magazines published in the United States Bonnier Group Consumer magazines Defunct magazines published in the United States Magazines established in 1937 Magazines disestablished in 2017 Magazines published in New York City Photography in the United States Photography magazines

History

See also

References