Popular culture (also called mass culture or pop culture) is generally recognized by members of a

society A society is a group of individuals involved in persistent social interaction, or a large social group sharing the same spatial or social territory, typically subject to the same political authority and dominant cultural expectations. Soc ...

as a set of practices,

beliefs A belief is an attitude that something is the case, or that some proposition is true. In epistemology, philosophers use the term "belief" to refer to attitudes about the world which can be either true or false. To believe something is to take i ...

, artistic output (also known as, popular art or mass art) and

objects Object may refer to: General meanings * Object (philosophy), a thing, being, or concept ** Object (abstract), an object which does not exist at any particular time or place ** Physical object, an identifiable collection of matter * Goal, an ai ...

that are dominant or prevalent in a society at a given point in time. Popular culture also encompasses the activities and feelings produced as a result of interaction with these dominant objects. The primary driving force behind popular culture is the mass appeal, and it is produced by what cultural analyst

Theodor Adorno Theodor is a masculine given name. It is a German form of Theodore. It is also a variant of Teodor. List of people with the given name Theodor * Theodor Adorno, (1903–1969), German philosopher * Theodor Aman, Romanian painter * Theodor Blue ...

refers to as the "

culture industry The term culture industry (german: Kulturindustrie) was coined by the critical theorists Theodor Adorno (1903–1969) and Max Horkheimer (1895–1973), and was presented as critical vocabulary in the chapter "The Culture Industry: Enlightenment ...

". Heavily influenced in modern times by

mass media Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit informati ...

, this collection of ideas permeates the everyday lives of people in a given society. Therefore, popular culture has a way of influencing an individual's attitudes towards certain topics. However, there are various ways to define pop culture. Because of this, popular culture is something that can be defined in a variety of conflicting ways by different people across different contexts. It is generally viewed in contrast to other forms of

culture Culture () is an umbrella term which encompasses the social behavior, institutions, and norms found in human societies, as well as the knowledge, beliefs, arts, laws, customs, capabilities, and habits of the individuals in these groups ...

such as folk cults,

working-class culture Working-class culture is a range of cultures created by or popular among working-class people. The cultures can be contrasted with high culture and folk culture, and are often equated with popular culture and low culture (the counterpart of high ...

, or

high culture High culture is a subculture that emphasizes and encompasses the cultural objects of aesthetic value, which a society collectively esteem as exemplary art, and the intellectual works of philosophy, history, art, and literature that a society con ...

, and also through different academic perspectives such as

psychoanalysis PsychoanalysisFrom Greek: + . is a set of theories and therapeutic techniques"What is psychoanalysis? Of course, one is supposed to answer that it is many things — a theory, a research method, a therapy, a body of knowledge. In what might ...

structuralism In sociology, anthropology, archaeology, history, philosophy, and linguistics, structuralism is a general theory of culture and methodology that implies that elements of human culture must be understood by way of their relationship to a broader s ...

postmodernism Postmodernism is an intellectual stance or mode of discourseNuyen, A.T., 1992. The Role of Rhetorical Devices in Postmodernist Discourse. Philosophy & Rhetoric, pp.183–194. characterized by skepticism toward the " grand narratives" of modern ...

, and more. The common pop-culture categories are:

entertainment Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousa ...

(such as

film A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmospher ...

music Music is generally defined as the art of arranging sound to create some combination of form, harmony, melody, rhythm or otherwise expressive content. Exact definitions of music vary considerably around the world, though it is an aspe ...

television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising, ...

and

video games Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This feedbac ...

sport Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, ...

news News is information about current events. This may be provided through many different media: word of mouth, printing, postal systems, broadcasting, electronic communication, or through the testimony of observers and witnesses to event ...

(as in

people A person ( : people) is a being that has certain capacities or attributes such as reason, morality, consciousness or self-consciousness, and being a part of a culturally established form of social relations such as kinship, ownership of prope ...

/ places in the news),

politics Politics (from , ) is the set of activities that are associated with making decisions in groups, or other forms of power relations among individuals, such as the distribution of resources or status. The branch of social science that studies ...

fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fash ...

technology Technology is the application of knowledge to reach practical goals in a specifiable and reproducible way. The word ''technology'' may also mean the product of such an endeavor. The use of technology is widely prevalent in medicine, scien ...

, and

slang Slang is vocabulary (words, phrases, and linguistic usages) of an informal register, common in spoken conversation but avoided in formal writing. It also sometimes refers to the language generally exclusive to the members of particular in-gr ...

History

In the past

folk culture Folklore is shared by a particular group of people; it encompasses the traditions common to that culture, subculture or group. This includes oral traditions such as tales, legends, proverbs and jokes. They include material culture, ranging fro ...

functioned analogously to the popular culture of the masses and of the nations. The phrase "popular culture" was coined in the 19th century or earlier. Traditionally, popular culture was associated with poor

education Education is a purposeful activity directed at achieving certain aims, such as transmitting knowledge or fostering skills and character traits. These aims may include the development of understanding, rationality, kindness, and honesty ...

and with the lower classes, as opposed to the "official culture" and higher education of the upper classes. With the rise of the

Industrial Revolution The Industrial Revolution was the transition to new manufacturing processes in Great Britain, continental Europe, and the United States, that occurred during the period from around 1760 to about 1820–1840. This transition included going f ...

in the eighteenth and nineteenth centuries, Britain experienced social changes that resulted in increased

literacy Literacy in its broadest sense describes "particular ways of thinking about and doing reading and writing" with the purpose of understanding or expressing thoughts or ideas in Writing, written form in some specific context of use. In other wo ...

rates, and with the rise of capitalism and

industrialization Industrialisation ( alternatively spelled industrialization) is the period of social and economic change that transforms a human group from an agrarian society into an industrial society. This involves an extensive re-organisation of an econo ...

, people began to spend more money on entertainment, such as (commercialised) pubs and sports. Reading also gained traction. Labelling

penny dreadful Penny dreadfuls were cheap popular serial literature produced during the nineteenth century in the United Kingdom. The pejorative term is roughly interchangeable with penny horrible, penny awful, and penny blood. The term typically referred to ...

s the Victorian equivalent of video games, ''

The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers '' The Observer'' and '' The Guardian Weekly'', ''The Guardian'' is part of the ...

'' in 2016 described penny fiction as "Britain's first taste of mass-produced popular culture for the young". A growing consumer culture and an increased capacity for travel via the newly invented

railway Rail transport (also known as train transport) is a means of transport that transfers passengers and goods on wheeled vehicles running on rails, which are incorporated in tracks. In contrast to road transport, where the vehicles run on a p ...

(the first public railway,

Stockton and Darlington Railway The Stockton and Darlington Railway (S&DR) was a railway company that operated in north-east England from 1825 to 1863. The world's first public railway to use steam locomotives, its first line connected collieries near Shildon with Darli ...

, opened in north-east England in 1825) created both a market for cheap popular literature, and the ability for its distribution on large scale. The first penny serials were published in the 1830s to meet the growing demand. The stress in the distinction from "official culture" became more pronounced towards the end of the 19th century, a usage that became established by the

interbellum In the history of the 20th century, the interwar period lasted from 11 November 1918 to 1 September 1939 (20 years, 9 months, 21 days), the end of the First World War to the beginning of the Second World War. The interwar period was relative ...

period. From the end of

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...

, following major cultural and social changes brought by

innovations, the meaning of "popular culture" began to overlap with the connotations of "mass culture", "

media culture In cultural studies, media culture refers to the current Western capitalist society that emerged and developed from the 20th century, under the influence of mass media. The term alludes to the overall impact and intellectual guidance exerted by t ...

", " image culture", " consumer culture", and "culture for

mass consumption Consumerism is a social and economic order that encourages the acquisition of goods and services in ever-increasing amounts. With the Industrial Revolution, but particularly in the 20th century, mass production led to overproduction—the su ...

". The abbreviated form "pop" for "popular", as in "

pop music Pop music is a genre of popular music that originated in its modern form during the mid-1950s in the United States and the United Kingdom. The terms ''popular music'' and ''pop music'' are often used interchangeably, although the former descri ...

", dates from the late 1950s.''

The New Grove Dictionary of Music and Musicians ''The New Grove Dictionary of Music and Musicians'' is an encyclopedic dictionary of music and musicians. Along with the German-language '' Die Musik in Geschichte und Gegenwart'', it is one of the largest reference works on the history and t ...

'', volume 15, p. 85 entry ''Pop music'' Although the terms "pop" and "popular" are in some cases used interchangeably, and their meaning partially overlap, the term "pop" is narrower. Pop is specific to something containing qualities of mass appeal, while "popular" refers to what has gained popularity, regardless of its style. Steinem, Gloria
''Outs of pop culture''
in ''LIFE'' magazine, 20 August 1965, p. 73 quotations: Bill Lamb

''

About.com Dotdash Meredith (formerly About.com) is an American digital media company based in New York City. The company publishes online articles and videos about various subjects across categories including health, home, food, finance, tech, beauty, ...

'', retrieved 8 March 2012 quotation:

Definition

According to author John Storey, there are various definitions of popular culture. The

quantitative Quantitative may refer to: * Quantitative research, scientific investigation of quantitative properties * Quantitative analysis (disambiguation) * Quantitative verse, a metrical system in poetry * Statistics, also known as quantitative analysis ...

definition of culture has the problem that much "

" (e.g.,

dramatizations of

Jane Austen Jane Austen (; 16 December 1775 – 18 July 1817) was an English novelist known primarily for her six major novels, which interpret, critique, and comment upon the British landed gentry at the end of the 18th century. Austen's plots of ...

) is also "popular." "Pop culture" is also defined as the culture that is "leftover" when we have decided what high culture is. However, many works straddle the boundaries, e.g.,

William Shakespeare William Shakespeare ( 26 April 1564 – 23 April 1616) was an English playwright, poet and actor. He is widely regarded as the greatest writer in the English language and the world's pre-eminent dramatist. He is often called England's nation ...

and

Charles Dickens Charles John Huffam Dickens (; 7 February 1812 – 9 June 1870) was an English writer and social critic. He created some of the world's best-known fictional characters and is regarded by many as the greatest novelist of the Victorian er ...

Leo Tolstoy Count Lev Nikolayevich TolstoyTolstoy pronounced his first name as , which corresponds to the romanization ''Lyov''. () (; russian: link=no, Лев Николаевич Толстой,In Tolstoy's day, his name was written as in pre-refor ...

, and

George Orwell Eric Arthur Blair (25 June 1903 – 21 January 1950), better known by his pen name George Orwell, was an English novelist, essayist, journalist, and critic. His work is characterised by lucid prose, social criticism, opposition to totalit ...

. A third definition equates pop culture with "mass culture" and ideas. This is seen as a commercial culture,

mass-produced Mass production, also known as flow production or continuous production, is the production of substantial amounts of standardized products in a constant flow, including and especially on assembly lines. Together with job production and ba ...

for mass consumption by

. From a Western European perspective, this may be compared to

American culture The culture of the United States of America is primarily of Western, and European origin, yet its influences includes the cultures of Asian American, African American, Latin American, and Native American peoples and their cultures. The U ...

. Alternatively, "pop culture" can be defined as an "authentic" culture of the people, but this can be problematic as there are many ways of defining the "people." Storey argued that there is a political dimension to popular culture; neo-Gramscian hegemony theory "... sees popular culture as a site of struggle between the 'resistance' of subordinate groups in society and the forces of 'incorporation' operating in the interests of dominant groups in society." A

postmodern Postmodernism is an intellectual stance or Rhetorical modes, mode of discourseNuyen, A.T., 1992. The Role of Rhetorical Devices in Postmodernist Discourse. Philosophy & Rhetoric, pp.183–194. characterized by philosophical skepticism, skepticis ...

ist approach to popular culture would "no longer recognize the distinction between high and popular culture."

Jean Baudrillard Jean Baudrillard ( , , ; 27 July 1929 – 6 March 2007) was a French sociologist, philosopher and poet with interest in cultural studies. He is best known for his analyses of media, contemporary culture, and technological communication, as ...

argued that the vague conception "Public Opinion" is a subjective and inaccurate illusion which is more complicit in populism rather than in factuality, for it attributes a sovereignty to consumers that they do not really possess. Storey claims that popular culture emerged from the

urbanization Urbanization (or urbanisation) refers to the population shift from rural to urban areas, the corresponding decrease in the proportion of people living in rural areas, and the ways in which societies adapt to this change. It is predominantly th ...

of the

. Studies of

Shakespeare William Shakespeare ( 26 April 1564 – 23 April 1616) was an English playwright, poet and actor. He is widely regarded as the greatest writer in the English language and the world's pre-eminent dramatist. He is often called England's nation ...

(by Weimann, Barber, or Bristol, for example) locate much of the characteristic vitality of his drama in its participation in

Renaissance The Renaissance ( , ) , from , with the same meanings. is a period in European history marking the transition from the Middle Ages to modernity and covering the 15th and 16th centuries, characterized by an effort to revive and surpass ide ...

popular culture, while contemporary practitioners like

Dario Fo Dario Luigi Angelo Fo (; 24 March 1926 – 13 October 2016) was an Italian playwright, actor, theatre director, stage designer, songwriter, political campaigner for the Italian left wing and the recipient of the 1997 Nobel Prize in Literature. ...

and John McGrath use popular culture in its

Gramscian Antonio Francesco Gramsci ( , , ; 22 January 1891 – 27 April 1937) was an Italian Marxist philosopher, journalist, linguist, writer, and politician. He wrote on philosophy, political theory, sociology, history, and linguistics. He was a fou ...

sense that includes ancient folk traditions (the ''

commedia dell'arte (; ; ) was an early form of professional theatre, originating from Italian theatre, that was popular throughout Europe between the 16th and 18th centuries. It was formerly called Italian comedy in English and is also known as , , and . Charact ...

'' for example). Popular culture is constantly evolving and occurs uniquely in

place Place may refer to: Geography * Place (United States Census Bureau), defined as any concentration of population ** Census-designated place, a populated area lacking its own municipal government * "Place", a type of street or road name ** O ...

and

time Time is the continued sequence of existence and event (philosophy), events that occurs in an apparently irreversible process, irreversible succession from the past, through the present, into the future. It is a component quantity of various me ...

. It forms currents and eddies, and represents a complex of mutually interdependent perspectives and values that influence society and its institutions in various ways. For example, certain currents of pop culture may originate from, (or diverge into) a

subculture A subculture is a group of people within a culture that differentiates itself from the parent culture to which it belongs, often maintaining some of its founding principles. Subcultures develop their own norms and values regarding cultural, poli ...

, representing perspectives with which the mainstream popular culture has only limited familiarity. Items of popular culture most typically appeal to a broad spectrum of the public. Important contemporary contributions for understanding what popular culture means have been given by the

German German(s) may refer to: * Germany (of or related to) **Germania (historical use) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizens of Germany, see also German nationality law **Ge ...

researcher

Ronald Daus Ronald Daus (12 May 1943, Hannover) is a German university Professor of Romance philology and cultural studies at the Free University of Berlin involved in multi- disciplinary studies. Daus researches in the field of study "Neue Romania" (New Ro ...

, who studies the impact of extra-European cultures in

North America North America is a continent in the Northern Hemisphere and almost entirely within the Western Hemisphere. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South America and th ...

Asia Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an are ...

, and especially in

Latin America Latin America or * french: Amérique Latine, link=no * ht, Amerik Latin, link=no * pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived ...

Levels

Within the realm of popular culture, there exists an organizational culture. From its beginning, popular culture has revolved around classes in society and the push-back between them. Within popular culture, there are two levels that have emerged, high and low. ''High'' culture can be described as art and works considered of superior value, historically, aesthetically and socially. ''Low'' culture is regarded by some as that of the lower classes, historically.

Folklore

Adaptations based on traditional folklore provide a source of popular culture. This early layer of cultural mainstream still persists today, in a form separate from mass-produced popular culture, propagating by word of mouth rather than via mass media, e.g. in the form of

joke A joke is a display of humour in which words are used within a specific and well-defined narrative structure to make people laughter, laugh and is usually not meant to be interpreted literally. It usually takes the form of a story, often with ...

s or

urban legend An urban legend (sometimes contemporary legend, modern legend, urban myth, or urban tale) is a genre of folklore comprising stories or fallacious claims circulated as true, especially as having happened to a "friend of a friend" or a family m ...

s. With the widespread use of the

Internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, p ...

from the 1990s, the distinction between mass media and

word-of-mouth Word of mouth, or ''viva voce'', is the passing of information from person to person using oral communication, which could be as simple as telling someone the time of day. Storytelling is a common form of word-of-mouth communication where one pe ...

has become blurred. Although the folkloric element of popular culture engages heavily with the

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

element, communities amongst the public have their own tastes and they may not always embrace every cultural or subcultural item sold. Moreover, certain beliefs and opinions about the products of commercial culture may spread by word-of-mouth, and become modified in the process and in the same manner that folklore evolves.

Criticism

Popular culture in the West has been critiqued for its being a system of commercialism that privileges products selected and mass-marketed by the upper-class capitalist elite; such criticisms are most notable in many Marxist theorists such as

Herbert Marcuse Herbert Marcuse (; ; July 19, 1898 – July 29, 1979) was a German-American philosopher, social critic, and political theorist, associated with the Frankfurt School of critical theory. Born in Berlin, Marcuse studied at the Humboldt University ...

Max Horkheimer Max Horkheimer (; ; 14 February 1895 – 7 July 1973) was a German philosopher and sociologist who was famous for his work in critical theory as a member of the Frankfurt School of social research. Horkheimer addressed authoritarianism, militari ...

bell hooks Gloria Jean Watkins (September 25, 1952December 15, 2021), better known by her pen name bell hooks, was an American author and social activist who was Distinguished Professor in Residence at Berea College. She is best known for her writings on ...

Antonio Gramsci Antonio Francesco Gramsci ( , , ; 22 January 1891 – 27 April 1937) was an Italian Marxist philosopher, journalist, linguist, writer, and politician. He wrote on philosophy, political theory, sociology, history, and linguistics. He was a fo ...

Guy Debord Guy-Ernest Debord (; ; 28 December 1931 – 30 November 1994) was a French Marxist theorist, philosopher, filmmaker, critic of work, member of the Letterist International, founder of a Letterist faction, and founding member of the Situation ...

Fredric Jameson Fredric Jameson (born April 14, 1934) is an American literary critic, philosopher and Marxist political theorist. He is best known for his analysis of contemporary cultural trends, particularly his analysis of postmodernity and capitalism. Jam ...

Terry Eagleton Terence Francis Eagleton (born 22 February 1943) is an English literary theorist, critic, and public intellectual. He is currently Distinguished Professor of English Literature at Lancaster University. Eagleton has published over forty books, ...

, as well as certain postmodern philosophers such as

Jean-François Lyotard Jean-François Lyotard (; ; ; 10 August 1924 – 21 April 1998) was a French philosopher, sociologist, and literary theorist. His interdisciplinary discourse spans such topics as epistemology and communication, the human body, modern art and ...

, who has written about the commercialisation of information under capitalism, and

, as well as others.

The Culture Industry

The most influential critiques of popular culture came from Marxist theorists of the

Frankfurt School The Frankfurt School (german: Frankfurter Schule) is a school of social theory and critical philosophy associated with the Institute for Social Research, at Goethe University Frankfurt in 1929. Founded in the Weimar Republic (1918–1933), dur ...

during the twentieth century.

and

analysed the dangers of the

in their influential work the ''

Dialectic of Enlightenment ''Dialectic of Enlightenment'' (german: Dialektik der Aufklärung) is a work of philosophy and social criticism written by Frankfurt School philosophers Max Horkheimer and Theodor W. Adorno. The text, published in 1947, is a revised version of ...

'' by drawing upon the works of

Kant Immanuel Kant (, , ; 22 April 1724 – 12 February 1804) was a German philosopher and one of the central Enlightenment thinkers. Born in Königsberg, Kant's comprehensive and systematic works in epistemology, metaphysics, ethics, and aest ...

Marx Karl Heinrich Marx (; 5 May 1818 – 14 March 1883) was a German philosopher, economist, historian, sociologist, political theorist, journalist, critic of political economy, and socialist revolutionary. His best-known titles are the 1848 ...

Nietzsche Friedrich Wilhelm Nietzsche (; or ; 15 October 1844 – 25 August 1900) was a German philosopher, prose poet, cultural critic, philologist, and composer whose work has exerted a profound influence on contemporary philosophy. He began his car ...

and others. Capitalist popular culture, as Adorno argued, was not an authentic culture of the people but a system of homogenous and standardised products manufactured in the service of capitalist domination by the elite. The consumer demand for

Hollywood films The cinema of the United States, consisting mainly of major film studios (also known as Hollywood) along with some independent film, has had a large effect on the global film industry since the early 20th century. The dominant style of Ame ...

, pop tunes and consumable books is influenced by capitalist industries like Hollywood and the elite who decide which commodities are to be promoted in the media, including television and print journalism. Adorno wrote, "The industry bows to the vote it has itself rigged." It is the elite who commodify products in accordance with their narrow ideological values and criteria, and Adorno argues that the audience becomes accustomed to these formulaic conventions, making intellectual contemplation impossible. Adorno's work has had a considerable influence on culture studies, philosophy and the

New Left The New Left was a broad political movement mainly in the 1960s and 1970s consisting of activists in the Western world who campaigned for a broad range of social issues such as civil and political rights, environmentalism, feminism, gay rights ...

. Writing in the ''

New Yorker New Yorker or ''variant'' primarily refers to: * A resident of the State of New York ** Demographics of New York (state) * A resident of New York City ** List of people from New York City * ''The New Yorker'', a magazine founded in 1925 * '' The ...

'' in 2014,

music critic '' The Oxford Companion to Music'' defines music criticism as "the intellectual activity of formulating judgments on the value and degree of excellence of individual works of music, or whole groups or genres". In this sense, it is a branch of mu ...

Alex Ross Nelson Alexander Ross (born January 22, 1970) is an American comic book writer and artist known primarily for his painted interiors, covers, and design work. He first became known with the 1994 miniseries ''Marvels'', on which he collaborated wit ...

, argued that Adorno's work has a renewed importance in the digital age: "The pop hegemony is all but complete, its superstars dominating the media and wielding the economic might of tycoons...Culture appears more monolithic than ever, with a few gigantic corporations—Google, Apple, Facebook, Amazon—presiding over unprecedented monopolies." There is much scholarship on how Western entertainment industries strengthen transnational capitalism and reinforce a Western cultural dominance. Hence, rather than being a local culture, commercial entertainment is artificially reinforced by transnational media corporations.

Jack Zipes Jack David Zipes (born June 7, 1937) is a professor emeritus of German, comparative literature, and cultural studies, who has published and lectured on German literature, critical theory, German Jewish culture, children's literature, and folklore. ...

, a professor of German and literature, critiqued the mass commercialisation and corporate hegemony behind the

Harry Potter franchise The Wizarding World (previously known as J. K. Rowling's Wizarding World) is a fantasy media franchise and shared fictional universe centred on the ''Harry Potter'' novel series by J. K. Rowling. A series of films have been in production since ...

. He argued that the commodities of the culture industry are "popular" because they are homogenous and obey standard conventions; the media then influences the tastes of children. In his analysis of Harry Potter's global brand, Zipes wrote, "It must conform to the standards of exception set by the mass media and promoted by the culture industry in general. To be a phenomenon means that a person or commodity must conform to the hegemonic groups that determine what makes up a phenomenon".

Imperialism

According to John M. MacKenzie, many products of popular culture have been designed to promote

imperialist Imperialism is the state policy, practice, or advocacy of extending power and dominion, especially by direct territorial acquisition or by gaining political and economic control of other areas, often through employing hard power ( economic and ...

ideologies and to glorify the British upper classes rather than present a democratic view of the world. Although there are many films which do not contain such propaganda, there have been many films that promote

racism Racism is the belief that groups of humans possess different behavioral traits corresponding to inherited attributes and can be divided based on the superiority of one race over another. It may also mean prejudice, discrimination, or antagoni ...

and

militarist Militarism is the belief or the desire of a government or a people that a state should maintain a strong military capability and to use it aggressively to expand national interests and/or values. It may also imply the glorification of the mil ...

imperialism.

Feminist critique

, an influential feminist, argues that commercial commodities and celebrities cannot be symbols of progressiveness when they collaborate with imperialist capitalism and promote ideals of beauty; hooks uses

Beyoncé Beyoncé Giselle Knowles-Carter ( ; born September 4, 1981) is an American singer, songwriter, and actress. Beyoncé's boundary-pushing artistry and vocals have made her the most influential female musician of the 21st century, according to ...

as an example of a commodity reinforced by capitalist corporations complicit in imperialism and patriarchy.

Propaganda

Edward S. Herman and

Noam Chomsky Avram Noam Chomsky (born December 7, 1928) is an American public intellectual: a linguist, philosopher, cognitive scientist, historian, social critic, and political activist. Sometimes called "the father of modern linguistics", Chomsky i ...

critiqued the mass media in their 1988 work '' Manufacturing Consent: The Political Economy of the Mass Media''. They argue that mass media is controlled by a powerful hegemonic elite who are motivated by their own interests that determine and manipulate what information is present in the mainstream. The mass media is therefore a system of propaganda.

Consumerism

According to the postmodern sociologist

, the individual is trained into the duty of seeking the relentless maximisation of pleasure lest he or she become asocial. Therefore, "enjoyment" and "fun" become indistinguishable from the need to consume. Whereas the Frankfurt School believed consumers were passive, Baudrillard argued that consumers were trained to consume products in a form of active labour in order to achieve upward social mobility. Thus, consumers under capitalism are trained to purchase products such as pop albums and consumable fiction in order to signal their devotion to social trends, fashions and subcultures. Although the consumption may arise from an active choice, the choice is still the consequence of a social conditioning which the individual is unconscious of. Baudrillard says, "One is permanently governed by a code whose rules and meaning-constraints—like those of language—are, for the most part, beyond the grasp of individuals." In Baudrillard's understanding, the products of capitalist popular culture can only give the illusion of rebellion, since they are still complicit in a system controlled by the powerful. Baudrillard stated in an interview, critiquing the content and production of ''

The Matrix ''The Matrix'' is a 1999 science fiction action film written and directed by the Wachowskis. It is the first installment in ''The Matrix'' film series, starring Keanu Reeves, Laurence Fishburne, Carrie-Anne Moss, Hugo Weaving, and Joe Pantolia ...

'':

Sources

Print culture

With the invention of the

printing press A printing press is a mechanical device for applying pressure to an inked surface resting upon a print medium (such as paper or cloth), thereby transferring the ink. It marked a dramatic improvement on earlier printing methods in which the ...

in the sixteenth century, mass-produced, cheap books,

pamphlets A pamphlet is an unbound book (that is, without a hard cover or binding). Pamphlets may consist of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths, called a ''leaflet'' or it may consist of a ...

and periodicals became widely available to the public. With this, the transmission of common knowledge and ideas was possible.

Radio culture

In the 1890s,

Nikola Tesla Nikola Tesla ( ; ,"Tesla"
''Random House Webster's Unabridged Dictionary''. ; 1856 – 7 January 1943 ...

and

Guglielmo Marconi Guglielmo Giovanni Maria Marconi, 1st Marquis of Marconi (; 25 April 187420 July 1937) was an Italian inventor and electrical engineer, known for his creation of a practical radio wave-based wireless telegraph system. This led to Marconi ...

created the

radiotelegraph Wireless telegraphy or radiotelegraphy is transmission of text messages by radio waves, analogous to electrical telegraphy using cables. Before about 1910, the term ''wireless telegraphy'' was also used for other experimental technologies for t ...

, allowing for the modern radio to be born. This led to the radio being able to influence a more "listened-to" culture, with individuals being able to feel like they have a more direct impact. This radio culture is vital, because it was imperative to advertising, and it introduced the

Films

Films and cinema are highly influential to popular culture, as films as an art form are what people seem to respond to the most. With moving pictures being first captured by Eadweard Muybridge in 1877, films have evolved into elements that can be cast into different digital formats, spreading to different cultures. The impact of films and cinema are most evident when analyzing in the search of what the films aim to portray. Films are used to seek acceptance and understanding of many subjects because of the influence the films carry—an example of an early representation of this can be seen in ''Casablanca'' (1942): the film introduced war subjects to the public after the United States entered World War II, and it meant to increase pro-war sentiment for the allies. Films are a known massive influencer to popular culture yet not all films create a movement that contributes enough to be part of the popular culture that starts movements. The content must resonate to most of the public so the knowledge in the material connects with the majority. Popular culture is a set of beliefs in trends and entail to change a person's set of ideologies and create social transformation. The beliefs are still a trend that change more rapidly in the modern age that carries a continuation of outpouring media and more specifically films. The trend does not last but it also carries a different effect based on individuals that can be grouped to generalized groups based on age and education. The creation of culture by films is seen in fandoms, religions, ideologies, and movements. The culture of film is more evident through social media. Social media is an instant source of feedback and creates discussion on films. A repeating event that has been set in modern culture within the trend setting phase is the creation of movements in social media platforms to defend a featured subject on a film. Popular culture or mass culture, is reached easily with films which are easily shared and reached worldwide.

Television programs

A television program is a segment of audiovisual content intended for broadcast (other than a commercial, trailer, or other content not serving as attraction for viewership). Television programs may be

fictional Fiction is any creative work, chiefly any narrative work, portraying individuals, events, or places that are imaginary, or in ways that are imaginary. Fictional portrayals are thus inconsistent with history, fact, or plausibility. In a tradit ...

(as in

comedies Comedy is a genre of fiction that consists of discourses or works intended to be humorous or amusing by inducing laughter, especially in theatre, film, stand-up comedy, television, radio, books, or any other entertainment medium. The term origin ...

and

dramas Drama is the specific mode of fiction represented in performance: a play, opera, mime, ballet, etc., performed in a theatre, or on radio or television.Elam (1980, 98). Considered as a genre of poetry in general, the dramatic mode has been c ...

), or

non-fictional Nonfiction, or non-fiction, is any document or media content that attempts, in good faith, to provide information (and sometimes opinions) grounded only in facts and real life, rather than in imagination. Nonfiction is often associated with be ...

(as in documentary,

light entertainment Light entertainment encompasses a broad range of television and radio programming that includes comedies, variety shows, game shows, quiz shows and the like. In Great Britain In the early days of the BBC virtually all broadcast entertainment w ...

and

reality television Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as a distinct genre in the early 1 ...

). They may be topical (as in the case of a local newscast and some made-for-television movies), or historical (as in the case of many documentaries and fictional series). They can be primarily instructional or educational, or entertaining as is the case in

situation comedy A sitcom, a portmanteau of situation comedy, or situational comedy, is a genre of comedy centered on a fixed set of characters who mostly carry over from episode to episode. Sitcoms can be contrasted with sketch comedy, where a troupe may use new ...

and

game shows A game show is a genre of broadcast viewing entertainment (radio, television, internet, stage or other) where contestants compete for a reward. These programs can either be participatory or demonstrative and are typically directed by a host, s ...

Music

Popular music is music with wide appeal that is typically distributed to large audiences through the

music industry The music industry consists of the individuals and organizations that earn money by writing songs and musical compositions, creating and selling recorded music and sheet music, presenting concerts, as well as the organizations that aid, train, ...

. These forms and styles can be enjoyed and performed by people with little or no musical training.Popular Music. (2015). ''Funk & Wagnalls New World Encyclopedia'' It stands in contrast to both

art music Art music (alternatively called classical music, cultivated music, serious music, and canonic music) is music considered to be of high phonoaesthetic value. It typically implies advanced structural and theoretical considerationsJacques Siron, ...

and traditional or "folk" music. Art music was historically disseminated through the performances of

written music Music notation or musical notation is any system used to visually represent aurally perceived music played with instruments or sung by the human voice through the use of written, printed, or otherwise-produced symbols, including notation ...

, although since the beginning of the recording industry, it is also disseminated through

recordings A record, recording or records may refer to: An item or collection of data Computing * Record (computer science), a data structure ** Record, or row (database), a set of fields in a database related to one entity ** Boot sector or boot record, r ...

. Traditional music forms such as early

blues Blues is a music genre and musical form which originated in the Deep South of the United States around the 1860s. Blues incorporated spirituals, work songs, field hollers, shouts, chants, and rhymed simple narrative ballads from the ...

songs or

hymn A hymn is a type of song, and partially synonymous with devotional song, specifically written for the purpose of adoration or prayer, and typically addressed to a deity or deities, or to a prominent figure or personification. The word ''hymn ...

s were passed along orally, or to smaller, local audiences.

Sports

Sports include all forms of

competitive Competition is a rivalry where two or more parties strive for a common goal which cannot be shared: where one's gain is the other's loss (an example of which is a zero-sum game). Competition can arise between entities such as organisms, indivi ...

physical activity Physical activity is defined as any voluntary bodily movement produced by skeletal muscles that requires energy expenditure.Global Recommendations on Physical Activity for Health, 2009. World Health Organization. Geneva, Switzerland. Accessed 13/ ...

game A game is a structured form of play, usually undertaken for entertainment or fun, and sometimes used as an educational tool. Many games are also considered to be work (such as professional players of spectator sports or games) or art (suc ...

s which, through casual or organised participation, aim to use, maintain or improve physical ability and skills while providing enjoyment to participants, and in some cases,

for spectators.

Corporate branding

Corporate branding refers to the practice of promoting the

brand name A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

of a corporate entity, as opposed to specific products or services.

Personal branding

Personal branding includes the use of social media to promotion to brands and topics to further good repute among professionals in a given field, produce an iconic relationship between a professional, a brand and its audience that extends networks past the conventional lines established by the mainstream and to enhance personal visibility. Popular culture: is generally recognized by members of a society as a set of the practices,

, and

that are dominant or prevalent in a

at a given point in time. As celebrities online identities are extremely important in order to create a brand to line-up sponsorships, jobs, and opportunities. As

influencers An Internet celebrity (also known as a social media influencer, social media personality, internet personality, or simply influencer) is a celebrity who has acquired or developed their fame and notability through the Internet. The rise of social m ...

, micro-celebrities, and users constantly need to find new ways to be unique or stay updated with trends, in order to maintain followers, views, and likes. For example,

Ellen DeGeneres Ellen Lee DeGeneres ( ; born January 26, 1958) is an American comedian, television host, actress, writer, and producer. She starred in the sitcom ''Ellen'' from 1994 to 1998, which earned her a Primetime Emmy Award for " The Puppy Episode". Sh ...

has created her own personal branding through her talk show ''

The Ellen DeGeneres Show ''The Ellen DeGeneres Show'' (often shortened to ''Ellen'' or ''The Ellen Show'') is an American daytime television variety comedy talk show that was created and hosted by its namesake Ellen DeGeneres. Debuting on September 8, 2003, it was pro ...

''. As she developed her brand we can see the branches she created to extend her fan base such as Ellen clothing, socks, pet beds, and more.

Social media

Social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social me ...

is interactive

computer A computer is a machine that can be programmed to carry out sequences of arithmetic or logical operations ( computation) automatically. Modern digital electronic computers can perform generic sets of operations known as programs. These prog ...

-mediated technologies that facilitate the creation or sharing of information, ideas, career interests and other forms of expression via virtual

communities A community is a social unit (a group of living things) with commonality such as place, norms, religion, values, customs, or identity. Communities may share a sense of place situated in a given geographical area (e.g. a country, village, to ...

and networks.

Social media platform Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social med ...

s such as

Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dust ...

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...

TikTok TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes. TikTok is an international version o ...

and

Snapchat Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before the ...

are the most popular applications used on a daily basis for younger generations. Social media tends to be implemented into the daily routine of individuals in our current society. Social media is a vital part of our culture as it continues to impact the forms of communication used to connect with those in our communities, families, or friend groups. We often see that terms or slang is used online that is not used in face to face conversations, thus, adding to a persona users create through the screens of technology. For example, some individuals respond to situations with a hashtag or emojis.

Notes

References

* Ashby, LeRoy. "The Rising of Popular Culture: A Historiographical Sketch," '' OAH Magazine of History,'' 24 (April 2010), 11–14. * Ashby, LeRoy. ''With Amusement for All: A History of American Popular Culture since 1830'' (2006). * : ''Der deutsche Pop-Roman. Die neuen Archivisten'' (''The German Pop-Novel. The new archivists''), C.H. Beck, München 2002, . * Bakhtin, M. M. and Michael Holquist, Vadim Liapunov, Kenneth Brostrom (1981). ''The Dialogic Imagination: Four Essays'' (University of Texas Press Slavic Series). Ed. Michael Holquist. Trans. Caryl Emerson and Michael Holquist. Austin and London:

University of Texas Press The University of Texas Press (or UT Press) is a university press that is part of the University of Texas at Austin. Established in 1950, the Press publishes scholarly books and journals in several areas, including Latin American studies, Te ...

. * Browne, Ray B. and Pat Browne, eds. ''The Guide to U.S. Popular Culture'' (2001), 1010 pages; essays by experts on many topics. * Burke, Peter. "Popular Culture Reconsidered," ''Storia della Storiografia'' 1990, Issue 17, pp. 40–49''. * Freitag, Sandria B. "Popular Culture in the Rewriting of History: An Essay in Comparative History and Historiography," ''

Journal of Peasant Studies ''The Journal of Peasant Studies'', subtitled ''Critical Perspectives on Rural Politics and Development'', is a bimonthly peer-reviewed academic journal covering research into the social structures, institutions, actors, and processes of change in ...

,'' 1989, Vol. 16 Issue 3, pp. 169–198. * Gans, Herbert J. ''Popular Culture and High Culture: an Analysis and Evaluation of Taste''. New York: Basic Books, 1974. xii, 179 p. * Gerson, Stéphane. "' A World of Their Own': Searching for Popular Culture in the French Countryside," '' French Politics, Culture and Society,'' Summer 2009, Vol. 27 Issue 2, pp. 94–110 * Golby, J. M. and A.W. Purdue, ''The civilisation of the crowd: popular culture in England, 1750–1900'' (1985
online
* Griffin, Emma. "Popular Culture in Industrializing England," ''Historical Journal,'' (2002) 45#3 pp. 619–635
online
Historiography * Hassabian, Anahid (1999). "Popular", ''Key Terms in Popular Music and Culture'', eds.: Horner, Bruce and Swiss, Thomas. Malden, Massachusetts: Blackwell Publishers. . *Kamaludeen Mohamed Nasir, 2016: ''Globalized Muslim Youth in the Asia Pacific: Popular Culture in Singapore and Sydney'', New York: Palgrave. . * Knight, Robert H. ''The Age of Consent: the Rise of Relativism and the Corruption of Popular Culture''. Dallas, Tex.: Spence Publishing Co., 1998. xxiv, 253, p. * Ross, Andrew. ''No Respect: Intellectuals & Popular Culture''. New York: Routledge, 1989. ix, 269 p. (pbk.) * Seabrook, John. ''NoBrow : the culture of marketing the marketing of culture'', New York: A.A. Knopf, 2000. . * Storey, John (2006). ''Cultural theory and popular culture''. Pearson Education. . * * Swirski, Peter (2010). ''Ars Americana Ars Politica: Partisan Expression in Contemporary American Literature and Culture''. Montreal, London: McGill-Queen's University Press. . * Swirski, Peter (2005). ''From Lowbrow to Nobrow''. Montreal, London: McGill-Queen's University Press. .
On Religion and Popular Culture

External links

* * * {{authority control Media studies Youth

History

Definition

Levels

Folklore

Criticism

The Culture Industry

Imperialism

Feminist critique

Propaganda

Consumerism

Sources

Print culture

Radio culture

Films

Television programs

Music

Sports

Corporate branding

Personal branding

Social media

See also

Notes

References

Further reading

External links