Plum District is headquartered in

San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...

and offers national deals in North America along with local deals in markets including Orange County, Los Angeles, New York City, San Diego, Denver, and San Francisco. In March 2011, Plum District was selected by

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

as one of nine partners in its short-lived foray into daily deals. Plum District teamed with

The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...

to launch Disney Family Deals in July 2012. Founded by Megan Gardner, Susan Kim, who had been serving as interim CEO, permanently took control of the company in March 2013. Raul Vazquez, ex CEO of

Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...

.com, joined the board of directors in December, 2011. Vazquez was named number 14 on Money Magazine's 40 under 40 list for 2010. From its peak coverage in 27 metro areas, by August 2012 the company had undergone significant contraction, nearly 50%, and sustained several rounds of layoffs. In July 2020, Plum District was acquired by Coupon Lawn.

Funding

In Series A funding, Plum District received $8.5M in funding from

Kleiner Perkins Caufield & Byers Kleiner Perkins, formerly Kleiner Perkins Caufield & Byers (KPCB), is an American venture capital firm which specializes in investing in incubation, early stage and growth companies. Since its founding in 1972, the firm has backed entrepreneurs ...

and General Catalyst Partners, two top U.S. venture firms. Previous financing, also Series A, of $2.1M came from a collection of

angel investors An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an individual who provides capital for a business or businesses start-up, usually in exchange for convertible debt or owners ...

. In December 2011, the company raised a combined $20 million from General Catalyst Partners,

Kleiner Perkins Kleiner Perkins, formerly Kleiner Perkins Caufield & Byers (KPCB), is an American venture capital firm which specializes in investing in incubation, early stage and growth companies. Since its founding in 1972, the firm has backed entrepreneurs ...

Comcast Comcast Corporation (formerly known as American Cable Systems and Comcast Holdings),Before the AT&T merger in 2001, the parent company was Comcast Holdings Corporation. Comcast Holdings Corporation now refers to a subsidiary of Comcast Corpora ...

, and

Duke University Duke University is a private research university in Durham, North Carolina. Founded by Methodists and Quakers in the present-day city of Trinity in 1838, the school moved to Durham in 1892. In 1924, tobacco and electric power industrialist James ...

Series C A venture round is a type of funding round used for venture capital financing, by which startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture funding is among the ...

funding.

Business model

Plum District introduces a distinct deal of the day in each of the local markets it serves. The deal is mailed or delivered electronically to local and national Plum District subscribers. Like all Deal Of The Day sites, Plum District's revenue is generated from affiliate marketing, advertising placements, and joint ventures with the merchants with whom they work.

Acquisitions

The company acquired merchant loyalty business Chatterfly and

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

based daily deal business DoodleDeals, in December 2011. In 2013, Plum District acquired AngelPad-backed Spotivate, the first acquisition by then-new president Susan Kim.

References

{{reflist Deal of the day services Online retailers of the United States Internet properties established in 2009