Plug-in electric vehicles in Japan
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The fleet of light-duty plug-in electric vehicles in Japan totaled just over 300,000 highway legal
plug-in electric vehicle A plug-in electric vehicle (PEV) is any road vehicle that can utilize an external source of electricity (such as a wall socket that connects to the power grid) to store electrical power within its onboard rechargeable battery packs, which then ...
s in circulation at the end of 2020, consisting of 156,381 all-electric passenger cars, 136,700 plug-in hybrids, and 9,904 light-commercial vehicles. Select Historical: "EV stock" and "EV stock share" + Transport mode: "Cars" and "Vans" + Region" "Japan" The rate of growth of the Japanese plug-in segment slowed from 2013, with annual sales falling behind Europe, the U.S. and China since then. The segment market share fell from 0.68% in 2014 to 0.59% in 2016. Then the market share increased to 1.2% in 2017, and fell to 1.1% in 2018. Norway surpassed Japan as the country with the third largest plug-in car stock in use in 2019. ''See Statistical annex, pp. 247–252 (See Tables A.1 and A.12).'' The market share fell further to 0.7% in 2019 and 0.6% in 2020. The decline in plug-in car sales reflects the Japanese government and the major domestic carmakers decision to adopt and promote
hydrogen Hydrogen is the chemical element with the symbol H and atomic number 1. Hydrogen is the lightest element. At standard conditions hydrogen is a gas of diatomic molecules having the formula . It is colorless, odorless, tasteless, non-toxic ...
fuel cell vehicle A fuel cell vehicle (FCV) or fuel cell electric vehicle (FCEV) is an electric vehicle that uses a fuel cell, sometimes in combination with a small battery or supercapacitor, to power its onboard electric motor. Fuel cells in vehicles generate e ...
s instead of plug-in electric vehicles, although the first commercially produced hydrogen fuel cell automobiles began in 2015. , the
Nissan Leaf The , stylized as LEAF, is a compact five-door hatchback battery electric vehicle (BEV) manufactured by Nissan. It was introduced in Japan and the United States in December 2010, and its second generation was introduced in October 2017. The Lea ...
all-electric car ranked as the all-time top selling plug-in electric vehicle in the country, with over 100,000 units sold since December 2010. Ranking second is the
Mitsubishi Outlander P-HEV The is a mid-size crossover SUV manufactured by Japanese automaker Mitsubishi Motors. It was originally known as the when it was introduced in Japan in 2001. The original Airtrek name was chosen to "describe the vehicle's ability to transpo ...
with 34,830 units delivered through August 2016, followed by the
Toyota Prius PHV The Toyota Prius Plug-in Hybrid (often abbreviated as the Prius and known as the Prius Prime in North America, South Korea, and New Zealand) is a plug-in hybrid liftback manufactured by Toyota. The first-generation model was produced from 2012 t ...
with 22,100 units sold through April 2016. , Japan was the country with the highest ratio of quick charging points to electric vehicles (EVSE/EV), with a ratio of 0.030 . The country's charging infrastructure included 1,381 public quick-charge stations and around 300 non-domestic slow charger points. ''See pp. 4, 6-8, and 11-12''. The Japanese government has set up a target to deploy 2 million slow chargers and 5,000 fast charging points by 2020.


Introduction and sales

Cumulative light-duty plug-in electric vehicle sales in Japan totaled about 151,250 units between July 2009 and December 2016, consisting of 86,390 all-electric cars (57.1%) and 64,860 plug-in hybrids (42.9%). ''See pp. 5–7, 12–22, 27–28, and Statistical annex, pp. 49–51''. At the end of 2016, Japan ranked as the world's third largest light-duty plug-in vehicle country market after the China and the U.S. ''An estimated 2,032,000 highway-legal plug-in passenger cars and vans have been sold worldwide at the end of 2016. The top selling markets are China (645,708 new energy cars, including imports), Europe (638,000 plug-in cars and vans), and the United States (570,187 plug-in cars). The top European country markets are Norway (135,276), the Netherlands (113,636), France (108,065), and the UK (91,000). Total Chinese sales of domestically produced new energy vehicles, including buses and truck, totaled 951,447 vehicles. China was the top selling plug-in car market in 2016, and also has the world's largest stock of plug-in electric cars.'' , total Japanese sales of light-duty plug-in vehicles represent 8.1% of the global stock of plug-ins. The plug-in segment sales climbed from 1,080 units in 2009 to 12,630 in 2011, and reached 24,440 in 2012. Only all-electric cars were sold in the country between 2009 and 2011. Global sales of pure electric cars in 2012 were led by Japan with a 28% market share of the segment sales. Japan ranked second after the U.S. in terms of its share of plug-in hybrid sales in 2012, with 12% of global sales. About 30,600 highway-capable plug-in electric vehicles were sold in the country in 2013, ''A total of 10,877 units were sold in Japan during the first nine months of 2014.'' representing a 0.58% market share of the 5.3 million new automobiles and kei cars sold in 2013. In 2014 the segment sales remained flat with over 30,000 plug-in electric vehicles were sold, with the plug-in market share achieving a record market share of 1.06% of new car sales (kei cars not included). Accounting for kei cars, the plug-in segment market share falls to 0.7%. During 2014, cumulative plug-in sales in the Japanese market passed the 100,000 unit mark. However, as a result of the slow growth from 2013, Japan was surpassed in 2014 by China, with over 50,000 units sold, as the second largest world market that year. Sales totaled 24,660 units in 2015 and 24,851 units in 2016. The segment market share declined from 0.68% in 2014 to 0.59% in 2016. As a result of the slow down in sales that occurred after 2013, annual sales fell behind Europe, the U.S. and China during 2014 and 2015. The first electric car available in the Japanese market was the
Mitsubishi i MiEV The Mitsubishi i-MiEV (MiEV is an acronym for ''Mitsubishi innovative Electric Vehicle'') is a five-door hatchback electric car produced in the 2010s by Mitsubishi Motors, and is the electric version of the Mitsubishi i. Rebadged variants of ...
, launched for fleet customers in Japan in late July 2009. Retail sales to the public began in April 2010. Cumulative sales since July 2009 reached 11,144 i-MiEVs through April 2016. Sales of the
Mitsubishi Minicab MiEV The is the kei truck and microvan, built and sold in Japan by Japanese automaker Mitsubishi Motors since 1966. In Japan, it was sold at a specific retail chain called Galant Shop. An all-electric model of the Minicab, called the Minicab MiEV, ...
electric van began in December 2011, and a total of 6,172 units have been sold through April 2016. ''Cumulative Outlander P-HEV sales in Japan totaled 9,608 units through December 2013.'' A truck version of the Minicab MiEV was launched in January 2013, with sales of 927 units through April 2016. Mitsubishi also launched in January 2013 a plug-in hybrid version of the Outlander, called the
Mitsubishi Outlander P-HEV The is a mid-size crossover SUV manufactured by Japanese automaker Mitsubishi Motors. It was originally known as the when it was introduced in Japan in 2001. The original Airtrek name was chosen to "describe the vehicle's ability to transpo ...
, becoming the first
SUV A sport utility vehicle (SUV) is a car classification that combines elements of road-going passenger cars with features from off-road vehicles, such as raised ground clearance and four-wheel drive. There is no commonly agreed-upon definiti ...
plug-in hybrid in the world's market. The SUV has an all-electric range of . The Outlander P-HEV sold 9,608 units during 2013, ranking as the second top selling plug-in electric car in Japan after the Nissan Leaf. ''Excludes sales of Nissan NMC units (45), which is a low-speed neighborhood vehicle.'' ,
Mitsubishi Motors is a Japanese multinational automobile manufacturer headquartered in Minato, Tokyo, Japan. The first prototype battery switch station from Better Place was demonstrated in
Yokohama is the second-largest city in Japan by population and the most populous municipality of Japan. It is the capital city and the most populous city in Kanagawa Prefecture, with a 2020 population of 3.8 million. It lies on Tokyo Bay, south of T ...
on May 14, 2009. In April 2010, a 90-day switchable-battery electric taxi demonstration project was launched in
Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, ...
, using three
Nissan Rogue The Nissan Rogue is a compact crossover SUV produced by the Japanese automobile manufacturer Nissan. It made its debut in October 2007 for the 2008 model year. Beginning in 2013 for the 2014 model year, the model has been paralleled with the X- ...
crossover utility vehicles, converted into electric cars with switchable batteries provided by
A123 Systems A123 Systems, LLC, a subsidiary of the Chinese Wanxiang Group Holdings, is a developer and manufacturer of lithium iron phosphate batteries and energy storage systems. The company was founded in 2001 by Yet-Ming Chiang, Bart Riley, and Ric Fulo ...
. The battery switch station deployed in Tokyo is more advanced than the Yokohama switch system demonstrated in 2009. During the three-month field test the EV taxis accumulated over and swapped batteries 2,122 times, with an average battery swap time of 59.1 seconds. Nissan decided to continue the trial until late November 2010. Sales of the
Nissan Leaf The , stylized as LEAF, is a compact five-door hatchback battery electric vehicle (BEV) manufactured by Nissan. It was introduced in Japan and the United States in December 2010, and its second generation was introduced in October 2017. The Lea ...
began on December 22, 2010, when the first 10 Leaf were delivered at the
Kanagawa Prefecture is a prefecture of Japan located in the Kantō region of Honshu. Kanagawa Prefecture is the second-most populous prefecture of Japan at 9,221,129 (1 April 2022) and third-densest at . Its geographic area of makes it fifth-smallest. Kanag ...
. The Prefecture Government decided to assign six Leafs for official use and the other four were made available for the
car rental A car rental, hire car or car hire agency is a company that rents automobiles for short periods of time to the public, generally ranging from a few hours to a few weeks. It is often organized with numerous local branches (which allow a user to ...
service run by the local government. Sales of the
Toyota Prius Plug-in Hybrid The Toyota Prius Plug-in Hybrid (often abbreviated as the Prius and known as the Prius Prime in North America, South Korea, and New Zealand) is a plug-in hybrid liftback manufactured by Toyota. The first-generation model was produced from 2012 t ...
began in January 2012, and a total of 19,100 units have been sold through September 2014. The
Honda Accord Plug-in Hybrid The ninth generation Accord is a mid-size car introduced by Honda in 2012 which received a refreshed front fascia, grill, headlights, tail lights and alloy wheel designs for the 2016 model year. With the discontinuation of the smaller European an ...
was introduced in Japan in June 2013 and it is available only for leasing, primarily to corporations and government agencies. , the Accord PHEV ranked as the third best selling plug-in hybrid in the Japanese market. Sales of the plug-in electric drive segment during 2013 were led by the Nissan Leaf with 13,021 units sold, up from 11,115 in 2012, allowing the Leaf to continue as the top selling plug-in electric car in the country since 2011. Also during 2013, a total of 45 Nissan NMC all-electric low-speed neighborhood vehicles were sold in the country. Sales during the first nine months of 2014 again were led by the Nissan Leaf with 10,877 units, followed by the Outlander P-HEV with 8,630 units, ''A total of 5,334 Minicab vans and 669 mini truck versions have been sold through September 2014''. together representing 78.8% of the plug-in segment sales during this period. Retail deliveries of the
Tesla Model S The Tesla Model S is a battery-powered liftback car serving as the flagship model of Tesla, Inc. The Model S features a dual-motor, all-wheel drive layout, although earlier versions of the Model S featured a rear-motor and rear-wheel drive ...
began in Japan in September 2014. The Leaf continued as the market leader in 2014 for the fourth year running with 14,177 units sold, followed by the Outlander P-HEV with 10,064 units, together representing about 80% of the plug-in segment sales in Japan in 2014.. In 2015 the Outlander plug-in hybrid surpassed the Leaf as the top selling plug-in electric car in the country that year with 10,996 units sold, while the Leaf sold 9,057 units. Japan is the Outlander P-HEV largest country market with 30,668 units sold through December 2015. ''A total of 30,668 Outlander P-HEVs have been sold in Japan through December 2015.'' Nevertheless, at the end of 2015 the Nissan Leaf continued to rank as the all-time best-selling plug-in car in the country with 57,699 units sold. , cumulative sales of plug-in electric cars totaled 126,420 units since 2009. ''See pp. 4-5, and 24-25 and Statistical annex, pp. 34-37''. During the first eight months of 2016 the Nissan Leaf led sales with 11,120 units delivered. Since December 2010, Nissan has sold 68,819 units through August 2016, making the Leaf the all-time best-selling plug-in car in the country. ''A total of 11,120 Leafs were sold in Japan during the first eight months of 2016.'' Between January and August 2016, a total of 4,162 Outlander P-HEVs were sold in Japan. Sales of the Outlander plug-in hybrid fell sharply from April 2016 as a result of Mitsubishi's fuel mileage scandal. Since its inception, sales of the plug-in hybrid totaled 34,830 units through August 2016. ''A total of 34,830 Outlander P-HEVs have been sold in Japan through August 2016.''


Sales by model

The following table presents sales for the top selling highway-capable plug-in electric vehicles by year since July 2009 up to April 2016.


Future trends

The rate of growth of the Japanese plug-in segment slowed from 2013, with annual sales falling behind Europe, the U.S. and China during 2014 and 2015. This trend reflects the Japanese government and the major domestic carmakers decision to adopt and promote
hydrogen Hydrogen is the chemical element with the symbol H and atomic number 1. Hydrogen is the lightest element. At standard conditions hydrogen is a gas of diatomic molecules having the formula . It is colorless, odorless, tasteless, non-toxic ...
fuel cell vehicle A fuel cell vehicle (FCV) or fuel cell electric vehicle (FCEV) is an electric vehicle that uses a fuel cell, sometimes in combination with a small battery or supercapacitor, to power its onboard electric motor. Fuel cells in vehicles generate e ...
s instead of plug-in electric vehicles. The Japanese strategy aims to focus in investing heavily in fuel-cell technology and infrastructure as part of a national policy to foster what it calls a hydrogen society, where the zero-emission fuel would power homes and vehicles. In August 2012, Toyota announced its plans to start retail sales of a hydrogen fuel-cell sedan in California in 2015. Toyota expects to become a leader in this technology. In addition, in September 2012 Toyota announced that is backing away from fully electric vehicles. The company's vice chairman,
Takeshi Uchiyamada is a Japanese businessman, who has been chairman of Toyota since 2013. He graduated from Nagoya University. He is known as the "father of the Prius" for his role in leading the development of the Toyota Prius, the world's best-selling hybrid el ...
, said "''The current capabilities of electric vehicles do not meet society’s needs, whether it may be the distance the cars can run, or the costs, or how it takes a long time to charge''." Toyota's emphasis would be re-focused on the hybrid concept, and 21 new hybrid gas-electric models scheduled to be on the market by 2015. As part of
Toyota is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on . Toyota is one of the largest automobile manufacturers in the world, producing about 10 ...
's effort to maintain its alternative propulsion lead, it launched for retail customers the Toyota Mirai
hydrogen Hydrogen is the chemical element with the symbol H and atomic number 1. Hydrogen is the lightest element. At standard conditions hydrogen is a gas of diatomic molecules having the formula . It is colorless, odorless, tasteless, non-toxic ...
fuel cell vehicle A fuel cell vehicle (FCV) or fuel cell electric vehicle (FCEV) is an electric vehicle that uses a fuel cell, sometimes in combination with a small battery or supercapacitor, to power its onboard electric motor. Fuel cells in vehicles generate e ...
in late 2014, and
Honda is a Japanese public multinational conglomerate manufacturer of automobiles, motorcycles, and power equipment, headquartered in Minato, Tokyo, Japan. Honda has been the world's largest motorcycle manufacturer since 1959, reaching a producti ...
plans to launch the Clarity Fuel Cell by late 2016. Toyota is responding to interest in the hydrogen economy in its home market, where, , there were 100,000 residential
hydrogen Hydrogen is the chemical element with the symbol H and atomic number 1. Hydrogen is the lightest element. At standard conditions hydrogen is a gas of diatomic molecules having the formula . It is colorless, odorless, tasteless, non-toxic ...
fuel cells already installed across Japan. The country is aiming for 5.3 million households, or roughly 10%, to have fuel cells by 2030. Nevertheless, in June 2015 Toyota announced its plans to continue a strong promotion of plug-in hybrids starting with the introduction of the
Prius Prime The Toyota Prius Plug-in Hybrid (often abbreviated as the Prius and known as the Prius Prime in North America, South Korea, and New Zealand) is a plug-in hybrid liftback manufactured by Toyota. The first-generation model was produced from 2012 t ...
. In September 2016, Shoichi Kaneko, assistant chief engineer for the
Prius Prime The Toyota Prius Plug-in Hybrid (often abbreviated as the Prius and known as the Prius Prime in North America, South Korea, and New Zealand) is a plug-in hybrid liftback manufactured by Toyota. The first-generation model was produced from 2012 t ...
, said in an interview with the website AutoblogGreen that creating the next-generation Prius will be a tremendously difficult challenge due to the physical limitations to improve the Prius' fuel economy. And considering that Toyota "wants to lead the way in reducing (and eventually eliminating) fossil fuels from its vehicles, simply making a better standard hybrid powertrain might not be enough," the carmaker is considering making every future Prius a plug-in hybrid beginning with the fifth-generation models.


Charging infrastructure

The Japanese electric vehicle charging infrastructure climbed from only 60 public charging stations in early 2010 to 1,381 public quick-charge stations , representing the largest deployment of fast chargers in the world. The number of non-domestic slow charger points increased to around 300 units. Japan also is the country with the highest ratio of quick charging points to electric vehicles (EVSE/EV), with a ratio of 0.030 . There are 1,967
CHAdeMO CHAdeMO is a fast-charging system for battery electric vehicles, developed starting in 2010 by the CHAdeMO Association, formed by the Tokyo Electric Power Company and five major Japanese automakers. The name is an abbreviation of "CHArge de MOve ...
quick charging stations across the country by April 2014. The Japanese government has set up a target to deploy 2 million slow chargers and 5,000 fast charging points by 2020. Currently all Family Mart convenience stores with sufficient parking space have one space specialized for quick-charge use or are in the process of having one installed.


Government incentives

The Japanese government introduced the first electric vehicle incentive program in 1996, and it was integrated in 1998 with the Clean Energy Vehicles Introduction Project, which provided subsidies and tax discounts for the purchase of
electric Electricity is the set of physical phenomena associated with the presence and motion of matter that has a property of electric charge. Electricity is related to magnetism, both being part of the phenomenon of electromagnetism, as described by ...
,
natural gas Natural gas (also called fossil gas or simply gas) is a naturally occurring mixture of gaseous hydrocarbons consisting primarily of methane in addition to various smaller amounts of other higher alkanes. Low levels of trace gases like carbo ...
, methanol and
hybrid electric vehicle A hybrid electric vehicle (HEV) is a type of hybrid vehicle that combines a conventional internal combustion engine (ICE) system with an electric propulsion system (hybrid vehicle drivetrain). The presence of the electric powertrain is intended ...
s. The project provided a purchase subsidy of up to 50% the incremental costs of a clean energy vehicle as compared with the price of a conventional engine vehicle. This program was extended until 2003. In May 2009 the Japanese Diet passed the "Green Vehicle Purchasing Promotion Measure" that went into effect on June 19, 2009, but retroactive to April 10, 2009. The program established tax deductions and exemptions for environmentally friendly and fuel efficient vehicles, according to a set of stipulated environmental performance criteria, and the requirements are applied equally to both foreign and domestically produced vehicles. The program provided purchasing subsidies for two type of cases, consumers purchasing a new passenger car without trade-in (non-replacement program), and for those consumers buying a new car trading an used car registered 13 years ago or earlier (
scrappage program A scrappage program is a government budget programme to promote the replacement of old vehicles with modern vehicles. Scrappage programmes generally have the dual aim of stimulating the automobile industry and removing inefficient, more polluting v ...
). ''See pages 45–46''. Subsidies for purchases of new environmentally friendly vehicles without scrapping a used car are 100,000 yen (~US$1,100) for the purchase of a standard or small car, and 50,000 yen (~US$550) for the purchase of a mini or kei vehicle. Subsidies for purchasing trucks and buses meeting the stipulated fuel efficiency and emission criteria vary between 200,000 yen (~US$2,100) to 900,000 yen (~US$9,600). Subsidies for purchases of new environmentally friendly vehicles in the case of owners scrapping a 13-year or older vehicle are 250,000 yen (~US$2,700) for the purchase of a standard or small car, and 125,000 yen (~US$1,300) for the purchase of a mini or kei vehicle. Subsidies for purchasing trucks and buses meeting the stipulated fuel efficiency and emission criteria vary between 400,000 yen (~US$4,300) to 1,800,000 yen (~US$19,000). All incentives for new purchases with or without trading were applicable in Japan's fiscal year 2009, from April 1, 2009, through March 31, 2010.


See also

*
Government incentives for plug-in electric vehicles Government incentives for plug-in electric vehicles have been established around the world to support policy-driven adoption of plug-in electric vehicles. These incentives mainly take the form of purchase rebates, tax exemptions and tax credits, ...
*
List of modern production plug-in electric vehicles This is a list of battery electric vehicles that are mass-produced, formerly produced, and planned. It includes only vehicles exclusively using chemical energy stored in rechargeable battery packs, with no secondary source of propulsion (e.g ...


References


External links


Plug-In Electric Vehicles: A Case Study of Seven Markets
(Norway, Netherlands, California, United States, France, Japan, and Germany),
Institute of Transportation Studies The Institute of Transportation Studies (ITS) at the University of California's Berkeley, Davis, Irvine, and Los Angeles campuses are centers for research, education, and scholarship in the fields of transportation planning and engineering. Facult ...
,
University of California, Davis The University of California, Davis (UC Davis, UCD, or Davis) is a public land-grant research university near Davis, California. Named a Public Ivy, it is the northernmost of the ten campuses of the University of California system. The inst ...
, October 2014. {{Electric vehicles Japan Road transport in Japan