Plaza Viva Tijuana is an open-air shopping center in the Empleados Federales neighborhood of

Tijuana Tijuana ( ,"Tijuana"
(US) and < ...

, located immediately across Frontera Street from what was, until 2012, the entrance to Mexico for all pedestrians crossing from the U.S. side of the San Ysidro of the

border Borders are usually defined as geographical boundaries, imposed either by features such as oceans and terrain, or by political entities such as governments, sovereign states, federated states, and other subnational entities. Political borders c ...

. It houses numerous pharmacies targeted at U.S. customers, handicraft and souvenir shops, restaurants, and one of Tijuana's largest gay nightclubs (formerly "Éxtasis" now "Club Fusion"). In 2012, the Puerta México pedestrian crossing on the west side of the southbound vehicular crossing, controversially, closed, replaced by the new Puerta México Este pedestrian entry to Mexico on the east side. It still allowed pedestrians to walk westward 500m and exit to Tijuana in front of Plaza Viva Tijuana, but also gave pedestrians easy access to areas on the east side of the border such as the

Zona Río Zona Río (English: "River Zone") is an official zone, and the main modern business district, of the city of Tijuana, Mexico. Zona Río is located at a strategic point, in the north of the city, about from the U.S.-Mexico border and from Downto ...

. Business plummeted for merchants in the center, by up to 80% in one instance."Se desploman ventas en 80% en alrededores del Chaparral", ''Uniradio''
/ref> In July 2016, pedestrian traffic once again increased to the area around Plaza Viva Tijuana as it became the starting point of the new pedestrian walkway to and from the new PedWest pedestrian crossing, via which pedestrians cross to Virginia Avenue and the Las Americas Premium Outlets on the U.S. side. Since then, there has been a reconfiguration and the pedestrian terminus is immediately west of the Plaza, across Aves. Alberto Aldrete and José María Larroque.

References

{{coord missing, Baja California Shopping malls in Tijuana Ports of Entry in San Diego–Tijuana