Pizza Patrón
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Pizza Patrón Inc. is an American
pizza Pizza (, ) is a dish of Italian origin consisting of a usually round, flat base of leavened wheat-based dough topped with tomatoes, cheese, and often various other ingredients (such as various types of sausage, anchovies, mushrooms, onions ...
chain headquartered in
San Antonio ("Cradle of Freedom") , image_map = , mapsize = 220px , map_caption = Interactive map of San Antonio , subdivision_type = Country , subdivision_name = United States , subdivision_type1= U.S. state, State , subdivision_name1 = Texas , s ...
,
Texas Texas (, ; Spanish language, Spanish: ''Texas'', ''Tejas'') is a state in the South Central United States, South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2 ...
. It was founded in 1986 by Antonio Swad and Bernadette Fiaschetti. Swad sold Pizza Patrón in 2016 to Charles Loflin, the new CEO. It was formerly headquartered in
Dallas Dallas () is the List of municipalities in Texas, third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the List of metropolitan statistical areas, fourth-largest metropolitan area in the United States at 7.5 ...
. Pizza Patrón operates locations in
Arizona Arizona ( ; nv, Hoozdo Hahoodzo ; ood, Alĭ ṣonak ) is a state in the Southwestern United States. It is the 6th largest and the 14th most populous of the 50 states. Its capital and largest city is Phoenix. Arizona is part of the Fou ...
,
California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...
,
Illinois Illinois ( ) is a U.S. state, state in the Midwestern United States, Midwestern United States. Its largest metropolitan areas include the Chicago metropolitan area, and the Metro East section, of Greater St. Louis. Other smaller metropolita ...
, and
Texas Texas (, ; Spanish language, Spanish: ''Texas'', ''Tejas'') is a state in the South Central United States, South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2 ...
. The chain primarily opens locations in neighborhoods with a high proportion of
Latino Latino or Latinos most often refers to: * Latino (demonym), a term used in the United States for people with cultural ties to Latin America * Hispanic and Latino Americans in the United States * The people or cultures of Latin America; ** Latin A ...
residents. In addition to the franchise's 100 locations across the
southwest United States The Southwestern United States, also known as the American Southwest or simply the Southwest, is a geographic and cultural region of the United States that generally includes Arizona, New Mexico, and adjacent portions of California, Colorado, Ne ...
, 40 more are currently under development.


Brand relaunch

In 2018, Pizza Patron went through a total brand relaunch. With intents of appealing to a younger consumer base, Pizza Patron swayed towards a more modern and youthful look. The transition included several different segments including a logo change. The old ''Patron Man'' logo was revamped into a more simplified version, along with the overall color pallet change to teal/mandarin red. Aside from the visual changes the company underwent, the company’s overall mission statement also has remained the same since the start of the company. Pizza Patron was widely recognized as a Latin culture restaurant, relying heavily on the Latin consumer base. While the brand still celebrates its Latin roots, today Pizza Patron leans towards a much more inclusive “Flavor for All” motto.


Logo and slogan

The brands iconic logo features El Patrón wearing a
fedora A fedora () is a hat with a soft brim and indented crown.Kilgour, Ruth Edwards (1958). ''A Pageant of Hats Ancient and Modern''. R. M. McBride Company. It is typically creased lengthwise down the crown and "pinched" near the front on both sides ...
hat with his dashing mustache. As the Pizza Boss, El Patrón would have no other way. Since 1986 The Patrón Way has been about Real Fresh and Real Flavor, with a Latin Inspired twist on a classic pizza.


Expansion, new menu items

Pizza Patrón decided to expand its online horizons by further touching base with its online presence. With the company’s online ordering becoming more prevalent, an interlacing app was released at the end of March 2020. On March 23, 2020, Pizza Patron launched its first app ever. The app brings a whole new take to the Patron company. Along with mobile ordering now being available, “Patron Perks” a reward program that uses “Slice Points” offers customers rewards and deals following their visits and restaurants. On May 3, 2007, the company reported that sales in the first three months of 2007 were up 35% compared to sales during the first three months of 2006. The company attributed the strong growth in sales to publicity generated by news reports about the "Pizza for Pesos" campaign and said that its policy of accepting pesos, originally scheduled to last only until the end of April, was being made permanent.


Founding

Pizza Patrón was founded in 1986 by Antonio Swad, of Lebanese and
Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance language *** Regional Ita ...
descent. Swad is also known for founding the
Wingstop Wingstop Inc. is an American multinational chain of aviation-themed restaurants specializing in chicken wings. Wingstop locations follow a 1930s and 1940s pre-jet aviation theme. The restaurant chain was founded in 1994 in Garland, Texas ...
brand, which was sold in 2003 to focus on growing the Pizza Patrón brand. The brand has since been sold, and Swad is now working on other restaurant ventures. Pizza Patron was also founded by Bernadette Fiaschetti, who is of
Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance language *** Regional Ita ...
and
Irish Irish may refer to: Common meanings * Someone or something of, from, or related to: ** Ireland, an island situated off the north-western coast of continental Europe ***Éire, Irish language name for the isle ** Northern Ireland, a constituent unit ...
descent. Fiaschetti is also known for founding
Wingstop Wingstop Inc. is an American multinational chain of aviation-themed restaurants specializing in chicken wings. Wingstop locations follow a 1930s and 1940s pre-jet aviation theme. The restaurant chain was founded in 1994 in Garland, Texas ...
. She has since moved on from restaurants, and now hosts a nationally syndicated radio show on
iHeartMedia iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...
called One Life Radio.


Logo and slogan

The franchise's logo features the face of a man wearing a
fedora A fedora () is a hat with a soft brim and indented crown.Kilgour, Ruth Edwards (1958). ''A Pageant of Hats Ancient and Modern''. R. M. McBride Company. It is typically creased lengthwise down the crown and "pinched" near the front on both sides ...
hat. Their former logo was of the fedora hat alone. The chain's original slogan was "A Good Deal" from 1986 to 2001, and then it was ultimately changed to ''Más Pizza. Menos Dinero'' when the company started its franchising opportunities. (
Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many Latin American countries **Spanish cuisine Other places * Spanish, Ontario, Cana ...
for "More Pizza. Less Money"). In 2017, when the company was sold, the company ultimately changed the slogan to "Pizza Like A Boss", and abandoned the "Más Pizza. Menos Dinero" slogan that was with the company for 16 years.


Pizza por Pesos

In January 2007, Pizza Patrón announced its new "Pizza por Pesos" policy which enabled the chain's customers to pay for pizzas with
Mexican peso The Mexican peso (Currency symbol, symbol: $; ISO 4217, code: MXN) is the currency of Mexico. Modern peso and dollar currencies have a common origin in the 16th–19th century Spanish dollar, most continuing to use dollar sign, its sign, "$". ...
s for a limited time. Though the company was not the first to implement such a policy in the United States, the move came at a time of increasingly heated debate over
illegal immigration Illegal immigration is the migration of people into a country in violation of the immigration laws of that country or the continued residence without the legal right to live in that country. Illegal immigration tends to be financially upwar ...
in the United States and caused the chain's Dallas headquarters to receive complaints and death threats. It also created publicity for the chain, garnering media attention from several outlets including
Fox News The Fox News Channel, abbreviated FNC, commonly known as Fox News, and stylized in all caps, is an American multinational conservative cable news television channel based in New York City. It is owned by Fox News Media, which itself is owne ...
, ''
The Colbert Report ''The Colbert Report'' ( ) is an American late-night talk and news satire television program hosted by Stephen Colbert that aired four days a week on Comedy Central from October 17, 2005, to December 18, 2014, for 1,447 episodes. The show focuse ...
'',
MSNBC MSNBC (originally the Microsoft National Broadcasting Company) is an American news-based pay television cable channel. It is owned by NBCUniversala subsidiary of Comcast. Headquartered in New York City, it provides news coverage and political ...
,
The Tonight Show ''The Tonight Show'' is an American late-night talk show that has aired on NBC since 1954. The show has been hosted by six comedians: Steve Allen (1954–1957), Jack Paar (1957–1962), Johnny Carson (1962–1992), Jay Leno (1992–2009 and 201 ...
and many more. After the first week of the promotion, one owner reported that customers had paid with about 15,000
Mexican peso The Mexican peso (Currency symbol, symbol: $; ISO 4217, code: MXN) is the currency of Mexico. Modern peso and dollar currencies have a common origin in the 16th–19th century Spanish dollar, most continuing to use dollar sign, its sign, "$". ...
s, equivalent to about US$1,400, at his two
southern California Southern California (commonly shortened to SoCal) is a geographic and Cultural area, cultural region that generally comprises the southern portion of the U.S. state of California. It includes the Los Angeles metropolitan area, the second most po ...
locations, which accounted for roughly 20% of his profits.Altman, Larry (January 16, 2007).
'Pizza por Pesos' translates into profits in Wilmington
. ''Daily Breeze''. Wilmington, Los Angeles. Archived fro

on January 18, 2007. Retrieved September 20, 2015.
On May 3, 2007, the company reported that sales in the first three months of 2007 were up 35% compared to sales during the first three months of 2006. The company attributed the strong growth in sales to publicity generated by news reports about the "Pizza for Pesos" campaign and said that its policy of accepting pesos, originally scheduled to last only until the end of April, was being made permanent.
. ''Hispanic Business''. March 5, 2007.


Pizza por Favor

On June 6, 2012, Pizza Patrón launched its "Pizza por Favor" promotion offering a free large pepperoni pizza to any customer who ordered in Spanish, by simply saying "Pizza Por Favor". The event sparked controversy and criticism from conservative groups. The ''
Conservative Caucus The Conservative Caucus, or TCC, is an American public policy organization and lobbying group emphasizing grassroots citizen activism and headquartered in Vienna, Virginia, a suburb of Washington, D.C. It was founded in 1974 by Howard Phillip ...
'', an organization that advocates for English as the official national language of the United States, criticized “Pizza Por Favor,” and on the day in May when the promotion was announced, Pizza Patrón's email servers were maliciously hacked into. The company received international news coverage and gave away 80,000 pizzas during the one-day promotion, including 50,000 during the three-hour window it advertised plus another 30,000 in coupons for free pizzas that were given to people still waiting in line after supplies ran out and business hours had ended.


See also

*
List of pizza chains of the United States This is a list of pizza chains of the United States. This list is limited to pizza chain restaurants that are based, headquartered or originated in the United States. Pizza chains of the United States * &pizza *America's Incredible Pizza Company ...


References


External links

* {{DEFAULTSORT:Pizza Patron Companies based in Dallas Economy of the Southeastern United States Economy of the Southwestern United States Regional restaurant chains in the United States Pizza chains of the United States 1986 establishments in Texas Restaurants established in 1986 American companies established in 1986