Pinoy Box Office (PBO; stylized in lowercase as pbo) is a Philippine

pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...

film channel owned by

Viva Communications Viva Communications Inc., formerly known as Viva Entertainment Inc. and simply Viva, is a Philippine media and entertainment company headquartered in Pasig City. It was founded on November 11, 1981, by Vic del Rosario and his sister Tess Cruz. ...

. Its programming consists of films produced and distributed by

Viva Films Viva Films is a Philippine film production company established under Viva Communications. It was founded on November 11, 1981, by Vic del Rosario Jr. History Veering away from the Sharon Cuneta-Gabby Concepcion tandem, Viva became home to qual ...

. Aside from films, PBO occasionally plays

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...

s by recording artists under

Viva Viva may refer to: Companies and organisations * Viva (network operator), a Dominican mobile network operator * Viva Air, a Spanish airline taken over by flag carrier Iberia * Viva Air Dominicana * VIVA Bahrain, a telecommunication company * ...

concerts A concert is a live music performance in front of an audience. The performance may be by a single musician, sometimes then called a recital, or by a musical ensemble, such as an orchestra, choir, or musical band, band. Concerts are held in a w ...

of its artists, and some original TV series and a few talk shows exclusive to the channel, as well as airing

shopping Shopping is an activity in which a customer browses the available goods or services presented by one or more retailers with the potential intent to purchase a suitable selection of them. A Retail#Shopper profiles, typology of shopper types ha ...

TV program ''EZ Shop'' and ''Island Living''.

History

The channel was originally launched as Viva Cinema on May 6, 1996, in partnership between

Viva Entertainment Viva Communications Inc., formerly known as Viva Entertainment Inc. and simply Viva, is a Philippine media and entertainment company headquartered in Pasig City. It was founded on November 11, 1981, by Vic del Rosario and his sister Tess Cruz. ...

in the Philippines and

Star TV Star TV may refer to: * E! (Canadian TV channel) (formerly Star!), a Canadian entertainment news channel * Las Estrellas (Spanish for The Stars), the Mexican television network * Estrella TV (Spanish for Star TV), the American Spanish-language net ...

(later simply rebranded as Star in 2001) in

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...

. On July 10, 2003, Star announced that the joint venture with Viva Entertainment would not be renewed, meaning Viva Cinema would be closed down on July 31, 2003. On August 1, 2003, Viva Cinema was rebranded as Pinoy Box Office.https://www.pbo.com.ph/ On August 1, 2021, after Viva TV was renamed as

Viva Cinema Viva Cinema (formerly Viva TV) is a Philippine entertainment television channel owned by Viva Communications, available on satellite and cable TV providers. History The channel was launched as Viva Cinema on February 1, 2009, the day Cignal ...

, PBO carries the films that Viva produced since 1996 (in 2022 Produced since 1997). In the coming years, it is set to broadcast only the movies they produced from 2001 onwards.

Movie Jocks

Phoemela Baranda Phoemela Baranda (born October 1, 1980) is a Filipina model, actress and was the entertainment anchor of ABS-CBN's weekday flagship news broadcast of ''TV Patrol''. She is a former officer and currently a member of Professional Models Associati ...

(2014–present) *

Roxee B Anne Roxanne Barcelo (born January 20, 1985), also known as Roxee B, is a Filipino-American actress, model and singer. In 2006, she became one of the 14 housemates of ABS-CBN's '' Pinoy Big Brother: Celebrity Edition''. Before entering the Big ...

(2014–present) * Bea Rose Santiago (2016–present) *

Mayton Eugenio Mayton Eugenio (born Mayton Eugenio; 14 September 1992 in Quezon City, Philippines), is a Filipino people, Filipina commercial model, actress and dancer. She is well-known as the daughter of veteran choreographer and one of the Philippines' fam ...

(2016–present) *

Shy Carlos Schirin Grace Sigrist (born March 16, 1995),''VIVA Entertainment''Schirin Grace Sigrist retrieved 16 September 2012. known professionally as Shy Carlos, is a Filipino actress and recording artist. She is a former member of the all-female group ...

(2017–present) *

Bea Binene Beanca Marie Binene (born November 4, 1997), professionally known as Bea Binene (), is a Filipinos, Filipino actress and TV host. She was a finalist on ''StarStruck Kids'' and has played the role of Natalie Dimaculangan on ''First Time (TV se ...

(2018-present) * ''Kylie Versoza'' (2016-present)

History

Movie Jocks

References

See also