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Pimm's
Pimm's
is a brand of fruit cups, but may also be considered a liqueur. It was first produced in 1823 by James Pimm
James Pimm
and has been owned by Diageo
Diageo
since 1997. Its most popular product is Pimm's
Pimm's
No. 1 Cup.[1][2]

Contents

1 History 2 Serving 3 Products 4 Imitators 5 See also 6 References 7 External links

History[edit]

Pimm's
Pimm's
and lemonade with mint sprigs and fruit

Pimm, a farmer's son from Kent, became the owner of an oyster bar in the City of London, near the Bank of England. He offered the tonic (a gin-based drink containing a secret mixture of herbs and liqueurs) as an aid to digestion, serving it in a small tankard known as a "No. 1 Cup", hence its subsequent name. In 1851, Pimm's
Pimm's
No. 2 Cup and Pimm's No. 3 Cup were introduced. Pimm's
Pimm's
began large-scale production in 1851 to keep up with sales to other bars. The distillery began selling it commercially in 1859 using hawkers on bicycles.[dubious – discuss] In 1865, Pimm sold the business and the right to use his name to Frederick Sawyer. In 1880, the business was acquired by future Lord Mayor of London Horatio Davies, and a chain of Pimm's
Pimm's
Oyster Houses was franchised in 1887. Over the years, Pimm's
Pimm's
extended their range, using other spirits as bases for new "cups". After World War II, Pimm's
Pimm's
No. 4 Cup was invented, followed by Pimm's
Pimm's
No. 5 Cup and Pimm's
Pimm's
No. 6 Cup in the 1960s. The brand fell on hard times in the 1970s and 1980s. The Oyster House chain was sold and Pimm's
Pimm's
Cup products Nos. 2 to 5 were phased out due to reduced demand in 1970 after new owners The Distillers Company[2] had taken control. The Distillers Company
Distillers Company
was subsequently purchased by Guinness
Guinness
PLC in 1986 [3] and Pimm's
Pimm's
became part of Diageo
Diageo
when Guinness
Guinness
and Grand Metropolitan
Grand Metropolitan
merged in 1997.[4] In 2005, Pimm's introduced Pimm's
Pimm's
Winter Cup, which consists of Pimm's
Pimm's
No. 3 Cup (the brandy-based variant) infused with spices and orange peel. Serving[edit]

A Pimm's
Pimm's
stand set up in a music festival using a converted bus as a bar area.

It has a dark-brown colour with a reddish tint, and tastes subtly of spice and citrus fruit. As a summer long drink, it is also commonly served with "English-style" (clear and carbonated) lemonade, as well as various chopped garnishes, particularly apples, cucumber, oranges, lemons, strawberry, and mint or borage, though nowadays most substitute mint. Ginger ale
Ginger ale
is a common substitute for lemonade. Pimm's
Pimm's
can also be mixed with Champagne (or a sparkling white wine), called a " Pimm's
Pimm's
Royal Cup". Pimm's
Pimm's
Winter Cup is generally mixed with warm apple juice. Pimm's
Pimm's
is most popular in England, particularly southern England. It is one of the two staple drinks at the Wimbledon tennis tournament, the Chelsea Flower Show, the Henley Royal Regatta
Henley Royal Regatta
and the Glyndebourne Festival Opera – the other being Champagne. A Pimm's
Pimm's
is also the standard cocktail at British and American polo matches.[5] It is also extremely popular at the summer garden parties of British universities. The brand experienced a revival following a 2003 advertising campaign featuring a humorous classic upper-class Hooray Henry
Hooray Henry
called Harry Fitzgibbon-Sims[6] (portrayed by Alexander Armstrong) with the catchphrase It's Pimm's
Pimm's
O'clock!,[7] somewhat mocking their own traditional advertising and appeal. Diageo's 2010 campaign[8] features a more diverse range of characters representing different elements of the Pimm's
Pimm's
cocktail ( Pimm's
Pimm's
No.1 being an Englishman in red and white blazer, lemonade being three young women in yellow, ice represented by a mature man), coming together to the theme tune of 1970s British television show The New Avengers. Products[edit]

Some less-frequently-seen Pimm's
Pimm's
bottles

Seven Pimm's
Pimm's
products have been produced, all fruit cups, differing only in their base alcohol:[9] Only Nos. 1, 6, and a 'Winter Cup' based on No. 3 remain.

Pimm's
Pimm's
No. 1 Cup is the most popular version. Based on gin, its base as bottled is 25 percent alcohol by volume.

can also be purchased as a pre-mixed fortified lemonade ( Pimm's
Pimm's
& Lemonade) in 250 ml cans or 1-litre bottles, at 5.4 percent.

Pimm's
Pimm's
No. 2 Cup was based on Scotch whisky. Currently phased out. Pimm's
Pimm's
No. 3 Cup is based on brandy. Phased out, but a version infused with spices and orange peel marketed as Pimm's
Pimm's
Winter Cup is now seasonally available. Pimm's
Pimm's
No. 4 Cup was based on rum. Currently phased out. Pimm's
Pimm's
No. 5 Cup was based on rye whisky. Currently phased out. Pimm's
Pimm's
No. 6 Cup is based on vodka. It is still produced, but in small quantities.[2]

Pimm's
Pimm's
No. 1 has also been sold with additional strawberry or blackberry and elderflower flavouring. Imitators[edit] Some retailers have marketed "Pimms style" drinks under other names. In the UK, these have included Aldi's "Austin's", Lidl's "Jeeves", and Sainsbury's
Sainsbury's
"Pitchers".[10] See also[edit]

Drink portal Liquor portal

List of cocktails List of liqueurs

References[edit]

^ Staff (n.d.). "It's Pimm's
Pimm's
O'Clock". Pimm's. Archived from the original on 30 June 2012. Retrieved 20 June 2012.  ^ a b c Staff (30 May 2011). " Vodka
Vodka
Pimm's
Pimm's
– The Mystery of Pimm's No. 6 Vodka
Vodka
Cup". Summer Fruit Cup (blog). Retrieved 20 June 2012.  ^ Guinness
Guinness
directors showed 'contempt for truth' BBC, 28 November 1997 ^ "Spirits soar at Diageo". Findarticles.com. 2005. Retrieved 6 July 2012.  ^ Lloyd, John; Michael, Roberts; Ferguson, Major Ronald (1989). The Pimm's
Pimm's
Book of Polo. London: Mackenzie Publishing Limited. pp. 11, 181, 190. ISBN 0-943955-17-3.  ^ Zabo, Agi (12 August 2008). " Pimm's
Pimm's
Enjoys Taste of Success". Mediaweek. Retrieved 20 June 2012.  ^ Leonard, Tom (30 April 2003). "Pimms Bows to the Inevitable Summer Shower". The Daily Telegraph. Retrieved 20 June 2012.  ^ Emmas, Carol (23 March 2010). " Diageo
Diageo
Launches Heat-Activated Pimm's Campaign". Harper's Wine and Spirits Trades Review. Archived from the original on 26 March 2012. Retrieved 20 June 2012.  ^ Staff. "Pimm's". h2g2. Retrieved 20 June 2012.  ^ Shooter, Anne (8 July 2014). " Pimm's
Pimm's
wars: There are more lookalike rivals than ever. But which really packs a punch?". Mail Online. Retrieved 11 July 2015. 

External links[edit]

anyoneforpimms.com, the company's official website Pimm's
Pimm's
on thebar UK, owned by Diageo

v t e

Diageo

People

Franz Humer Paul S. Walsh

Beer brands

Guinness Guinness
Guinness
Black Guinness
Guinness
Foreign Extra Stout Harp Kilkenny Satzenbrau Senator Keg Smithwick's Tusker Windhoek

Spirits brands

Gin

Booth's Gilbey's Gordon's Tanqueray

Liqueur

Baileys Irish Cream Romana Sambuca Sheridan's Yukon Jack

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Vodka

Cîroc Ketel One Popov Silent Sam Smirnoff

Whisky

American

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Canadian whisky

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Scotch whisky

Bell's Black & White Blair Athol Buchanan's Caol Ila Cardhu Classic Malts of Scotland Cragganmore Dalwhinnie Single Malt Dimple Glen Elgin Glenkinchie Glen Ord Johnnie Walker Justerini & Brooks (J&B) Knockando Lagavulin Single Malt Oban Old Parr Royal Lochnagar Singleton Talisker Vat 69 White Horse Windsor Premier

Tennessee whiskey

George Dickel

Other

Archers Don Julio Goldschläger Hennessy1 Pimm's Raw Tea Rumple Minze Sirop de Picon

Wine brands

Dom Pérignon1 Justerini & Brooks Moët & Chandon1 Veuve Clicquot1

Breweries and distilleries

Blair Athol distillery Caol Ila
Caol Ila
distillery Cardhu
Cardhu
distillery Cragganmore
Cragganmore
distillery Dalwhinnie distillery Desnoes & Geddes East African Breweries Glen Ord Distillery Glenkinchie
Glenkinchie
distillery Great Northern Brewery Guinness
Guinness
Brewery Guinness
Guinness
Ghana Breweries Guinness
Guinness
Nigeria Haig & Haig Industrias Pampero Knockando
Knockando
distillery Lagavulin distillery North British Distillery2 Oban distillery Old Bushmills
Bushmills
Distillery Talisker
Talisker
distillery

Other

Diageo/Hotline Poll Diageo
Diageo
Staff Association Grand Metropolitan Guinness
Guinness
Brewmasters Guinness
Guinness
Storehouse Johnnie Walker
Johnnie Walker
Championship at Gleneagles Johnnie Walker
Johnnie Walker
Classic United Distillers

1Produced by Moët Hennessy, a joint venture between Diageo
Diageo
(34%) and LVMH
LVMH
Moët Hennessy
Hennessy
Louis Vuitton S.A. (66%) 2Owned by Lothian Distillers, a joint venture between Diageo
Diageo
(50%) and The Edrington Group (50%)

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