Pimm's is a brand of fruit cups, but may also be considered a liqueur.
It was first produced in 1823 by
James Pimm and has been owned by
Diageo since 1997. Its most popular product is
Pimm's No. 1 Cup.
5 See also
7 External links
Pimm's and lemonade with mint sprigs and fruit
Pimm, a farmer's son from Kent, became the owner of an oyster bar in
the City of London, near the Bank of England. He offered the tonic (a
gin-based drink containing a secret mixture of herbs and liqueurs) as
an aid to digestion, serving it in a small tankard known as a "No. 1
Cup", hence its subsequent name. In 1851,
Pimm's No. 2 Cup and Pimm's
No. 3 Cup were introduced.
Pimm's began large-scale production in 1851
to keep up with sales to other bars. The distillery began selling it
commercially in 1859 using hawkers on bicycles.[dubious – discuss]
In 1865, Pimm sold the business and the right to use his name to
Frederick Sawyer. In 1880, the business was acquired by future Lord
Mayor of London Horatio Davies, and a chain of
Pimm's Oyster Houses
was franchised in 1887.
Over the years,
Pimm's extended their range, using other spirits as
bases for new "cups". After World War II,
Pimm's No. 4 Cup was
invented, followed by
Pimm's No. 5 Cup and
Pimm's No. 6 Cup in the
The brand fell on hard times in the 1970s and 1980s. The Oyster House
chain was sold and
Pimm's Cup products Nos. 2 to 5 were phased out due
to reduced demand in 1970 after new owners The Distillers Company
had taken control. The
Distillers Company was subsequently purchased
Guinness PLC in 1986  and
Pimm's became part of
Grand Metropolitan merged in 1997. In 2005, Pimm's
Pimm's Winter Cup, which consists of
Pimm's No. 3 Cup (the
brandy-based variant) infused with spices and orange peel.
Pimm's stand set up in a music festival using a converted bus as a
It has a dark-brown colour with a reddish tint, and tastes subtly of
spice and citrus fruit. As a summer long drink, it is also commonly
served with "English-style" (clear and carbonated) lemonade, as well
as various chopped garnishes, particularly apples, cucumber, oranges,
lemons, strawberry, and mint or borage, though nowadays most
Ginger ale is a common substitute for lemonade.
Pimm's can also be mixed with Champagne (or a sparkling white wine),
called a "
Pimm's Royal Cup".
Pimm's Winter Cup is generally mixed with
warm apple juice.
Pimm's is most popular in England, particularly southern England. It
is one of the two staple drinks at the Wimbledon tennis tournament,
the Chelsea Flower Show, the
Henley Royal Regatta
Henley Royal Regatta and the Glyndebourne
Festival Opera – the other being Champagne. A
Pimm's is also
the standard cocktail at British and American polo matches. It is
also extremely popular at the summer garden parties of British
The brand experienced a revival following a 2003 advertising campaign
featuring a humorous classic upper-class
Hooray Henry called Harry
Fitzgibbon-Sims (portrayed by Alexander Armstrong) with the
Pimm's O'clock!, somewhat mocking their own
traditional advertising and appeal. Diageo's 2010 campaign features
a more diverse range of characters representing different elements of
Pimm's cocktail (
Pimm's No.1 being an Englishman in red and white
blazer, lemonade being three young women in yellow, ice represented by
a mature man), coming together to the theme tune of 1970s British
television show The New Avengers.
Pimm's products have been produced, all fruit cups, differing
only in their base alcohol: Only Nos. 1, 6, and a 'Winter Cup'
based on No. 3 remain.
Pimm's No. 1 Cup is the most popular version. Based on gin, its base
as bottled is 25 percent alcohol by volume.
can also be purchased as a pre-mixed fortified lemonade (
Lemonade) in 250 ml cans or 1-litre bottles, at 5.4 percent.
Pimm's No. 2 Cup was based on Scotch whisky. Currently phased out.
Pimm's No. 3 Cup is based on brandy. Phased out, but a version infused
with spices and orange peel marketed as
Pimm's Winter Cup is now
Pimm's No. 4 Cup was based on rum. Currently phased out.
Pimm's No. 5 Cup was based on rye whisky. Currently phased out.
Pimm's No. 6 Cup is based on vodka. It is still produced, but in small
Pimm's No. 1 has also been sold with additional strawberry or
blackberry and elderflower flavouring.
Some retailers have marketed "Pimms style" drinks under other names.
In the UK, these have included Aldi's "Austin's", Lidl's "Jeeves", and
List of cocktails
List of liqueurs
^ Staff (n.d.). "It's
Pimm's O'Clock". Pimm's. Archived from the
original on 30 June 2012. Retrieved 20 June 2012.
^ a b c Staff (30 May 2011). "
Pimm's – The Mystery of Pimm's
Vodka Cup". Summer Fruit Cup (blog). Retrieved 20 June
Guinness directors showed 'contempt for truth' BBC, 28 November 1997
^ "Spirits soar at Diageo". Findarticles.com. 2005. Retrieved 6 July
^ Lloyd, John; Michael, Roberts; Ferguson, Major Ronald (1989). The
Pimm's Book of Polo. London: Mackenzie Publishing Limited.
pp. 11, 181, 190. ISBN 0-943955-17-3.
^ Zabo, Agi (12 August 2008). "
Pimm's Enjoys Taste of Success".
Mediaweek. Retrieved 20 June 2012.
^ Leonard, Tom (30 April 2003). "Pimms Bows to the Inevitable Summer
Shower". The Daily Telegraph. Retrieved 20 June 2012.
^ Emmas, Carol (23 March 2010). "
Diageo Launches Heat-Activated Pimm's
Campaign". Harper's Wine and Spirits Trades Review. Archived from the
original on 26 March 2012. Retrieved 20 June 2012.
^ Staff. "Pimm's". h2g2. Retrieved 20 June 2012.
^ Shooter, Anne (8 July 2014). "
Pimm's wars: There are more lookalike
rivals than ever. But which really packs a punch?". Mail Online.
Retrieved 11 July 2015.
anyoneforpimms.com, the company's official website
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