Philo (company)
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Philo (formerly Tivli) is an American
internet television Streaming television is the digital distribution of television content, such as TV shows, as streaming media delivered over the Internet. Streaming television stands in contrast to dedicated terrestrial television delivered by over-the-air ...
company currently based in
San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17t ...
,
California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...
, that was first founded at
Harvard University Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of highe ...
in 2010 by Tuan Ho and Nicholas Krasney. Investors in the company include HBO, Andrew McCollum, and Mark Cuban. The company and its service is named in honor of one of the pioneering engineers of television, Philo T. Farnsworth. As of 2021, their OTT
streaming television Streaming television is the digital distribution of television content, such as TV shows, as streaming media delivered over the Internet. Streaming television stands in contrast to dedicated terrestrial television delivered by over-the-air a ...
service has over 800,000 subscribers.


History


Early history

Philo was originally founded in 2010 as Tivli by Tuan Ho and Nicholas Krasney at
Harvard University Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of highe ...
. It began as an experimental dorm-room streaming project using
aluminium foil Aluminium foil (or aluminum foil in North American English; often informally called tin foil) is aluminium prepared in thin metal leaves with a thickness less than ; thinner gauges down to are also commonly used. Standard household foil is typ ...
as a makeshift receiving antenna to "pick up (
Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...
area) TV signals and deliver them wirelessly to their laptops via a jerry-rigged server". At its launch, the project was intended to be a way to provide a streaming TV service to Harvard University students living on campus. When the service first launched in 2011, a quarter of the Harvard resident population registered for it within the first few weeks of the service. In 2011, Tivli joined the
Harvard Innovation Lab Harvard Innovation Labs (i-Lab) is an institution which aims to promote team-based and entrepreneurial activities among Harvard students, faculty, entrepreneurs, and members of the Allston and Greater Boston communities. The i-Lab's mission is to ...
(iLab) as the first company in residence, before finally moving into their own office in
Harvard Square Harvard Square is a triangular plaza at the intersection of Massachusetts Avenue, Brattle Street and John F. Kennedy Street near the center of Cambridge, Massachusetts, United States. The term "Harvard Square" is also used to delineate the busi ...
in 2013. In 2012, Christopher Thorpe joined as CEO to build out Philo's original university IPTV service. From the earliest days, Philo had aspirations to launch a nationwide streaming TV service, starting in universities. After launching services at Harvard, Philo quickly added additional universities such as
Stanford University Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is conside ...
,
Yale University Yale University is a private research university in New Haven, Connecticut. Established in 1701 as the Collegiate School, it is the third-oldest institution of higher education in the United States and among the most prestigious in the w ...
,
Texas A&M University Texas A&M University (Texas A&M, A&M, or TAMU) is a public university, public, Land-grant university, land-grant, research university in College Station, Texas. It was founded in 1876 and became the flagship institution of the Texas A&M Unive ...
and
Brown University Brown University is a private research university in Providence, Rhode Island. Brown is the seventh-oldest institution of higher education in the United States, founded in 1764 as the College in the English Colony of Rhode Island and Providenc ...
. In 2013, Philo announced a strategic partnership with HBO to provide the HBO GO service to universities. By September 2015, the service was available in 42 universities. In July 2013, the venture raised a $6.3 million round led by Patrick Chung at
venture capital Venture capital (often abbreviated as VC) is a form of private equity financing that is provided by venture capital firms or funds to startups, early-stage, and emerging companies that have been deemed to have high growth potential or which h ...
firm New Enterprise Associates. Among the Series A investors, were Mark Cuban from Radical Investments LP, HBO, Ari Emanuel from Endeavor, and
Rho Capital Partners Rho Capital Partners is a venture capital firm that actively invests in companies related to technology, new media, cleaning technology and healthcare. Rho Fund Investors, a division of Rho Capital Partners, is a fund of funds (FoF), or fund t ...
. The same year the company was rebranded as Philo, from its former name, Tivli. In 2014, Andrew McCollum, a founding member of
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dust ...
, succeeded Christopher Thorpe as CEO to further expand Philo beyond providing university IPTV services and launch a direct-to-consumer over-the-top streaming service called Philo. After securing their Series B round in 2015, Philo relocated to
San Francisco, California San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17t ...
. In June 2015, Philo raised $10 million in a Series B round led by New Enterprise Associates, with joint investment from HBO, Rho Ventures, Xfund, CBC New Media Group, as well as Andrew McCollum.


Recent history (2017-present)

Philo launched its OTT streaming television service in the United States on November 14, 2017. The service is available via TVs,
digital media player A digital media player (also sometimes known as a streaming device or streaming box) is a type of consumer electronics device designed for the storage, playback, or viewing of digital media content. They are typically designed to be integra ...
s, computers, tablets, and phones. The service includes channels from
A&E Networks A&E Networks (stylized as A+E NETWORKS) is an American multinational broadcasting company that is a 50–50 joint venture between Hearst Communications and The Walt Disney Company through its General Entertainment Content division. The company ...
,
AMC Networks AMC Networks Inc. is an American entertainment company headquartered in 11 Penn Plaza, New York. AMC Networks owns and operates the eponymous cable channel and its siblings, IFC, We TV, and Sundance TV; the art house movie theater IFC ...
, Discovery, Inc. (prior to its 2022 merger with
WarnerMedia Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by ...
to form Warner Bros. Discovery), and Viacom (prior to its 2019 reunion with
CBS Corporation The second incarnation of CBS Corporation (the first being a short-lived rename of the Westinghouse Electric Corporation) was an American multinational media conglomerate with interests primarily in commercial broadcasting, publishing, an ...
to form ViacomCBS, now known as
Paramount Global Paramount Global ( doing business as Paramount) is an American multinational mass media and entertainment conglomerate owned and operated by National Amusements (79.4%) and headquartered at One Astor Plaza in Midtown Manhattan, New York. ...
), all of which also became joint owners of the service with a combined $25 million investment before this launch. The service has no local television stations or sports networks, though it does offer news services through
BBC World News BBC World News is an international English-language pay television network, operated under the ''BBC Global News Limited'' division of the BBC, which is a public corporation of the UK government's Department for Digital, Culture, Media an ...
(which is distributed by AMC) and financial news channel Cheddar, along with the national feed of the AccuWeather Network. In October 2018, Philo added
Hallmark Channel The Hallmark Channel is an American television channel owned by Crown Media Holdings, Inc., which in turn is owned by Hallmark Cards, Inc. The channel's programming is primarily targeted at families, and features a mix of television movies a ...
and its sister channels, Hallmark Movies & Mysteries and Hallmark Drama. In February 2020,
Google Fiber Google Fiber is part of the Access division of Alphabet Inc. It provides fiber-to-the-premises service in the United States, providing broadband Internet and IPTV to a small and slowly increasing number of locations. In mid-2016, Google Fiber ...
announced it would no longer offer television packages to new subscribers. It backed
YouTube TV YouTube TV is an American streaming television service operated by YouTube, a wholly owned subsidiary of Google. Announced on February 28, 2017, the virtual multichannel video programming distributor offers a selection of live linear channel f ...
and
fuboTV FuboTV Inc. (stylized as fuboTV) is an American streaming television service serving customers in the United States, Canada, and Spain that focuses primarily on channels that distribute live sports. Depending on country, channels offered by Fub ...
at the time and added the $20 package of Philo's 61 channels as an option. Adding Philo to the list of Google Fiber was described as a way to help the virtual MVPD "keep its growth streak going" without the burden of retransmission consent negotiations and fees needed to run a pay television service. At the time, Philo had 750,000 subscribers and the service said that over the year it had grown by 300%. Philo then added
Epix Epix (pronounced ''epics'' and stylized as P) is an American premium cable and satellite television network owned by the Epix Entertainment LLC subsidiary of Metro-Goldwyn-Mayer (MGM), a subsidiary of Amazon's MGM Holdings, Inc. The channel's ...
and
Starz Starz (stylized as STARZ since 2016; pronounced "stars") is an American premium cable and satellite television network owned by Lions Gate Entertainment, and is the flagship property of parent subsidiary Starz Inc. Programming on Starz cons ...
as premium add-ons in June of the same year, along with
TV Everywhere TV Everywhere (also known as authenticated streaming or authenticated video on-demand) refers to a type of subscription business model wherein access to streaming video content from a television channel requires users to "authenticate" themse ...
credentials to their websites and access to their video-on-demand libraries. On March 29, 2021, T-Mobile announced a partnership with Philo to offer a discount on the service when bundled with its wireless plans. September 8 saw the debut of a "Movies & More" add-on package, which includes Sony Movies, Reelz, HDNet Movies, MGM HD and Cinémoi. Philo would be a launch partner of Comcast's revival of G4, launching the network on November 16. GAC Media channels, GAC Living and GAC Family, were added to the service at the start of December 2021. In February 2022, Philo reached an agreement with entertainment company, Kin, to bring over 65 hours of programming to its platforms along with producing Philo's first original series, Boss Moves with Rasheeda. Later in the year, Philo added around a half-dozen channels operated by Weigel Broadcasting, including MeTV, Decades and Story Television. In October 2022, Philo added FETV to its base subscription package and
Family Movie Classics Family Movie Classics (FMC) is an American cable and satellite television network owned by the Family Broadcasting Corporation. The network features classic movies and marketed as "to entertain audiences with quality films featuring the biggest ...
to the "Movies & More" add-on package.


References


Further reading

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External links

* {{CATV USA Companies based in San Francisco Internet television streaming services American companies established in 2009 Internet properties established in 2009 2009 establishments in Massachusetts Paramount Streaming Warner Bros. Discovery subsidiaries AMC Networks A&E Networks