Philip Gould, Baron Gould of Brookwood (30 March 1950 – 6 November 2011) was a British

political consultant Political consulting is a form of consulting that consists primarily of advising and assisting political campaigns. Although the most important role of political consultants is arguably the development and production of mass media (largely tel ...

, and former advertising

executive Executive ( exe., exec., execu.) may refer to: Role or title * Executive, a senior management role in an organization ** Chief executive officer (CEO), one of the highest-ranking corporate officers (executives) or administrators ** Executive di ...

, who worked for the Labour Party. Appointed by Director of Communications

Peter Mandelson Peter Benjamin Mandelson, Baron Mandelson (born 21 October 1953) is a British Labour Party politician who served as First Secretary of State from 2009 to 2010. He was President of the Board of Trade in 1998 and from 2008 to 2010. He is the ...

, he was strategy and polling adviser to the Labour Party in the general elections of

1987 File:1987 Events Collage.png, From top left, clockwise: The MS Herald of Free Enterprise capsizes after leaving the Port of Zeebrugge in Belgium, killing 193; Northwest Airlines Flight 255 crashes after takeoff from Detroit Metropolitan Airport, ...

1992 File:1992 Events Collage V1.png, From left, clockwise: Riots break out across Los Angeles, California after the police beating of Rodney King; El Al Flight 1862 crashes into a residential apartment building in Amsterdam after two of its engin ...

1997 File:1997 Events Collage.png, From left, clockwise: The movie set of ''Titanic'', the highest-grossing movie in history at the time; '' Harry Potter and the Philosopher's Stone'', is published; Comet Hale-Bopp passes by Earth and becomes one of ...

2001 The September 11 attacks against the United States by Al-Qaeda, which Casualties of the September 11 attacks, killed 2,977 people and instigated the global war on terror, were a defining event of 2001. The United States led a Participants in ...

and

2005 File:2005 Events Collage V2.png, From top left, clockwise: Hurricane Katrina in the Gulf of Mexico; the Funeral of Pope John Paul II is held in Vatican City; "Me at the zoo", the first video ever to be uploaded to YouTube; Eris was discovered in ...

. Involved in 'modernising' the party's image, Gould was particularly associated with

Tony Blair Sir Anthony Charles Lynton Blair (born 6 May 1953) is a British former politician who served as Prime Minister of the United Kingdom from 1997 to 2007 and Leader of the Labour Party from 1994 to 2007. He previously served as Leader of th ...

and

New Labour New Labour was a period in the history of the British Labour Party from the mid to late 1990s until 2010 under the leadership of Tony Blair and Gordon Brown. The name dates from a conference slogan first used by the party in 1994, later seen ...

Early life and education

Gould grew up in

Woking Woking ( ) is a town and borough status in the United Kingdom, borough in northwest Surrey, England, around from central London. It appears in Domesday Book as ''Wochinges'' and its name probably derives from that of a Anglo-Saxon settlement o ...

in a Jewish family, his father was a headmaster, but failed his

11-plus The eleven-plus (11+) is a Test (assessment), standardized examination administered to some students in England and Northern Ireland in their last year of primary education, which governs admission to grammar schools and other secondary schools ...

and went to a

secondary modern school A secondary modern school is a type of secondary school that existed throughout England, Wales and Northern Ireland from 1944 until the 1970s under the Tripartite System. Schools of this type continue in Northern Ireland, where they are usually ...

. Leaving school with only one

O-level The O-Level (Ordinary Level) is a subject-based qualification conferred as part of the General Certificate of Education. It was introduced in place of the School Certificate in 1951 as part of an educational reform alongside the more in-depth ...

, he went on to study at

East London College The history of Queen Mary University of London lies in the mergers, over the years, of four older colleges: Queen Mary College, Westfield College, St Bartholomew's Hospital Medical College and the London Hospital Medical College. In 1989 Queen Mar ...

, based in

Toynbee Hall Toynbee Hall is a charitable institution that works to address the causes and impacts of poverty in the East End of London and elsewhere. Established in 1884, it is based in Commercial Street, Spitalfields, and was the first university-affiliat ...

, where he gained four

A-levels The A-Level (Advanced Level) is a subject-based qualification conferred as part of the General Certificate of Education, as well as a school leaving qualification offered by the educational bodies in the United Kingdom and the educational aut ...

. He subsequently won a place at the

University of Sussex , mottoeng = Be Still and Know , established = , type = Public research university , endowment = £14.4 million (2020) , budget = £319.6 million (2019–20) , chancellor = Sanjeev Bhaskar , vice_chancellor = Sasha Roseneil , ...

in 1971 to study politics, graduating in 1974. Gould went to the

London School of Economics , mottoeng = To understand the causes of things , established = , type = Public research university , endowment = £240.8 million (2021) , budget = £391.1 millio ...

(LSE) to study for an MSc in the history of political thought, where he was taught by the political scientist

Michael Oakeshott Michael Joseph Oakeshott FBA (; 11 December 1901 – 19 December 1990) was an English philosopher and political theorist who wrote about philosophy of history, philosophy of religion, aesthetics, philosophy of education, and philosophy of law.F ...

. Later he returned to the LSE to teach a course in Modern Campaigning Politics.

Career

After a career in advertising, and with the success of his wife

Gail Rebuck Gail Ruth Rebuck, Baroness Rebuck (born 10 February 1952) is a British publisher and chair of the international book publishing group Penguin Random House's British operations. She sits in the House of Lords as a Labour member. Early life and ...

(later CEO of

Random House UK Random House is an American book publisher and the largest general-interest paperback publisher in the world. The company has several independently managed subsidiaries around the world. It is part of Penguin Random House, which is owned by Germ ...

), whom he had met at Sussex, Gould founded his own polling and strategy company, Philip Gould Associates, in 1985. Appointed by Mandelson, Gould recruited the Shadow Communications Agency, a team of communications volunteers who created Labour's unsuccessful 1987 election campaign. This led to his position of influence within the Labour Party under

Neil Kinnock Neil Gordon Kinnock, Baron Kinnock (born 28 March 1942) is a British former politician. As a member of the Labour Party, he served as a Member of Parliament from 1970 until 1995, first for Bedwellty and then for Islwyn. He was the Leader of ...

and

. In 1992, he planned the

Sheffield Rally The Sheffield Rally was a political event held by the United Kingdom's Labour Party on Wednesday 1 April 1992, a week ahead of the 1992 general election on 9 April. The event An event in preparation for eighteen months, the rally was held at t ...

for the Labour Party,Obituary: "Lord Gould of Brookwood"
''The Daily Telegraph'', 7 November 2011 eight days before its loss of the 1992 general election. Gould was the author of a leaked memo which, in 2000, described the

brand as being contaminated. On 7 June 2004 he was created a

life peer In the United Kingdom, life peers are appointed members of the peerage whose titles cannot be inherited, in contrast to hereditary peers. In modern times, life peerages, always created at the rank of baron, are created under the Life Peerages ...

taking the title Baron Gould of Brookwood, of Brookwood in the

County of Surrey Surrey () is a ceremonial county, ceremonial and non-metropolitan county, non-metropolitan counties of England, county in South East England, bordering Greater London to the south west. Surrey has a large rural area, and several significant ur ...

. In 2007, he assumed a non-executive director role at

Freud Communications Freud Communications is a public relations firm based in London. It was founded in 1985 by Matthew Freud. He is the great-grandson of the Austrian psychoanalyst Sigmund Freud, who himself was the uncle of Edward Bernays, the Austrian-American pion ...

, the firm of Blair's former diary secretary,

Kate Garvey Kate Garvey (born ) is an English public relations executive and a former aide to British prime minister Tony Blair. She is a co-founder of Project Everyone, a communications and campaigning agency promoting the United Nations' Sustainable Deve ...

Illness

Preceding an interview with

Andrew Marr Andrew William Stevenson Marr (born 31 July 1959) is a British journalist and broadcaster. Beginning his career as a political commentator, he subsequently edited ''The Independent'' newspaper from 1996 to 1998 and was political editor of BBC N ...

on a Sunday morning

BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...

...

Early life and education

Career

Illness

Death

Works

Biography

Arms

References

External links