Peter Naudé (born 1950s) is a British organisational theorist and Professor of Marketing at the

Manchester Business School Alliance Manchester Business School (Alliance MBS) is the business school of the University of Manchester in Manchester, England. One of the most prestigious business schools in the United Kingdom, it is also the second oldest in the UK, and pro ...

, known for his work on

business network A business network is a complex network of companies, working together to accomplish certain objectives. These objectives, which are strategic and operational, are adopted by business networks based on their role in the market. There are two categ ...

Life and work

Naudé obtained his Phd in Marketing 1992 at the

. In the 1980s Naude had started his academic career at the

University of Cape Town The University of Cape Town (UCT) ( af, Universiteit van Kaapstad, xh, Yunibesithi ya yaseKapa) is a public research university in Cape Town, South Africa. Established in 1829 as the South African College, it was granted full university statu ...

, where he taught at its Graduate School of Business until 1988, when he joined the

University of Manchester , mottoeng = Knowledge, Wisdom, Humanity , established = 2004 – University of Manchester Predecessor institutions: 1956 – UMIST (as university college; university 1994) 1904 – Victoria University of Manchester 1880 – Victoria Univer ...

for his graduate study. After his graduation he continued to lecture at the Manchester Business School until 1999. From 1999 to 2005 he was Professor of Marketing at the

University of Bath School of Management The University of Bath School of Management in Bath, England, is the international business school of the University of Bath. It was established in 1966 and is considered one of the most prestigious business schools in both the UK and the wor ...

and since 2005 he is Professor of Marketing back at the Manchester Business School. Since the 1990s Naudé is affiliated with the North European

Industrial Marketing and Purchasing Group The Industrial Marketing and Purchasing Group or International Marketing and Purchasing Group (abbreviated IMP Group) is a European research initiative in the field of Industrial marketing established in 1976 by researchers from different countries ...

Selected publications

* Naudé, Peter, and Peter W. Turnbull. ''Network dynamics in international marketing.'' Pergamon Press, 1998. Articles, a selection:Google Scholar
profile. * Naudé, Pete, and Francis Buttle. "Assessing relationship quality." Industrial Marketing Management 29.4 (2000): 351-361. * Berthon, P., Ewing, M., Pitt, L., & Naudé, P. (2003). Understanding B2B and the web: the acceleration of coordination and motivation. Industrial Marketing Management, 32(7), 553-561. * Henneberg, Stephan C., Stefanos Mouzas, and Pete Naudé.
Network pictures: concepts and representations
" ''European Journal of Marketing'' 40.3/4 (2006): 408-429.

References

External links

Professor Pete Naude profile
Manchester Business School Living people British business theorists Alumni of the University of Manchester Academics of the University of Manchester Academic staff of the University of Cape Town Academics of the University of Bath 1950s births {{economist-stub