Peter Cadbury
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Peter Egbert Cadbury (6 February 1918 – 17 April 2006) was a British entrepreneur.


Early life and education

Cadbury was born at
Great Yarmouth Great Yarmouth (), often called Yarmouth, is a seaside town and unparished area in, and the main administrative centre of, the Borough of Great Yarmouth in Norfolk, England; it straddles the River Yare and is located east of Norwich. A pop ...
in
Norfolk Norfolk () is a ceremonial and non-metropolitan county in East Anglia in England. It borders Lincolnshire to the north-west, Cambridgeshire to the west and south-west, and Suffolk to the south. Its northern and eastern boundaries are the No ...
, the son of Sir
Egbert Cadbury Major (Honorary Air Commodore) Sir Egbert "Bertie" Cadbury (20 April 1893 – 12 January 1967) was a British businessman, a member of the Cadbury family, who as a First World War pilot shot down two Zeppelins over the North Sea: ''LZ 61 (L 21), ...
and his wife, Mary Forbes, the daughter of Rev. Forbes Phillips of
Gorleston Gorleston-on-Sea (), known colloquially as Gorleston, is a town in the Borough of Great Yarmouth, in Norfolk, England, to the south of Great Yarmouth. Situated at the mouth of the River Yare it was a port town at the time of the Domesday Book ...
in
Suffolk Suffolk () is a ceremonial county of England in East Anglia. It borders Norfolk to the north, Cambridgeshire to the west and Essex to the south; the North Sea lies to the east. The county town is Ipswich; other important towns include Lowes ...
. His father was a
World War I World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, the United States, and the Ottoman Empire, with fightin ...
flying ace and managing director of
Cadbury Brothers Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company fully owned by Mondelez International (originally Kraft Foods) since 2010. It is the second largest confectionery brand in the world after Mars ...
, the chocolate enterprise. Cadbury was educated at
Leighton Park School Leighton Park School is a co-educational Independent school (United Kingdom), independent school for both day and boarding pupils in Reading, Berkshire, Reading in South East England. The school's ethos is closely tied to the Quaker values, havin ...
, a
Quaker Quakers are people who belong to a historically Protestant Christian set of Christian denomination, denominations known formally as the Religious Society of Friends. Members of these movements ("theFriends") are generally united by a belie ...
school in
Reading, Berkshire Reading ( ) is a town and borough in Berkshire, Southeast England, southeast England. Located in the Thames Valley at the confluence of the rivers River Thames, Thames and River Kennet, Kennet, the Great Western Main Line railway and the M4 mot ...
founded by his grandfather,
George Cadbury George Cadbury (19 September 1839 – 24 October 1922) was the third son of John Cadbury, a Quaker who founded Cadbury's cocoa and chocolate company in Britain. He was the husband of Dame Elizabeth Cadbury. Background He worked at the schoo ...
, and at
Trinity College Trinity College may refer to: Australia * Trinity Anglican College, an Anglican coeducational primary and secondary school in , New South Wales * Trinity Catholic College, Auburn, a coeducational school in the inner-western suburbs of Sydney, New ...
,
Cambridge Cambridge ( ) is a university city and the county town in Cambridgeshire, England. It is located on the River Cam approximately north of London. As of the 2021 United Kingdom census, the population of Cambridge was 145,700. Cambridge bec ...
.


Career

Cadbury never worked in the family business. He followed his father into flying, with an early career as a
test pilot A test pilot is an aircraft pilot with additional training to fly and evaluate experimental, newly produced and modified aircraft with specific maneuvers, known as flight test techniques.Stinton, Darrol. ''Flying Qualities and Flight Testing ...
for jet fighters during World War II. In 1993, he fondly remembered his first flight ever in a jet, the pioneering
Gloster Meteor The Gloster Meteor was the first British jet fighter and the Allies of World War II, Allies' only jet aircraft to engage in combat operations during the Second World War. The Meteor's development was heavily reliant on its ground-breaking turb ...
, in late 1943. There were no two-seat versions of the Meteor, which was still under development, so his first solo in a Meteor would also be his first flight in one:
"When heck pilotMichael Daunt was satisfied that I knew enough about the Meteor to be trusted to fly it, I was put in the cockpit . . .'Line up, set the rpm at 14,000, watch the jet pipe temperature and good luck,' he said, slapped the side of the aeroplane and walked away. I did as I was told and released the brakes . . . It was a thrill I shall never forget, as the aircraft accelerated down the runway . . . My immediate reaction was the lack of noise or vibration . . . The Meteor project was Top Secret and we were told not to fly out of the Moreton Valence area and avoid having to force-land anywhere else."
He stood as a
Liberal Liberal or liberalism may refer to: Politics * a supporter of liberalism ** Liberalism by country * an adherent of a Liberal Party * Liberalism (international relations) * Sexually liberal feminism * Social liberalism Arts, entertainment and m ...
candidate in
Stroud Stroud is a market town and civil parish in Gloucestershire, England. It is the main town in Stroud District. The town's population was 13,500 in 2021. Below the western escarpment of the Cotswold Hills, at the meeting point of the Five ...
at the 1945 General Election and finished third. He qualified as a
barrister A barrister is a type of lawyer in common law jurisdictions. Barristers mostly specialise in courtroom advocacy and litigation. Their tasks include taking cases in superior courts and tribunals, drafting legal pleadings, researching law and ...
, playing a minor role in the Nuremberg War Crimes trials, before deciding his future did not lie in law. Borrowing £75,000 from his father, Cadbury purchased the
Keith Prowse The Keith Prowse company originated from a partnership in 1830 between two musical instrument makers who opened a shop selling their goods. It later became a theatre ticket agency and music publisher; after a merger with the Peter Maurice company ...
theatre booking agency. After this, he was involved as a company director in the establishment of
Tyne Tees Television ITV Tyne Tees, previously known as Tyne Tees, Channel 3 North East and Tyne Tees Television, is the ITV (TV network), ITV television franchise for North East England and parts of North Yorkshire. Tyne Tees launched on 15 January 1959 from stud ...
and led the consortium responsible for
Westward Television Westward Television was the first ITV franchise-holder for the South West of England. It held the franchise from 29 April 1961 until 31 December 1981. After a difficult start, Westward Television provided a popular, distinctive and highly regar ...
, the first
ITV ITV or iTV may refer to: ITV *Independent Television (ITV), a British television network, consisting of: ** ITV (TV network), a free-to-air national commercial television network covering the United Kingdom, the Isle of Man, and the Channel Islan ...
franchise holder for the southwest of
England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...
, becoming its executive director. He also owned his own airline and travel business.


Personal life

Cadbury was known for his frequent rows with neighbours, the press, fellow club members and liverymen (he was a
Currier A currier is a specialist in the leather processing industry. After the tanning process, the currier applies techniques of dressing, finishing and colouring to a tanned hide to make it strong, flexible and waterproof. The leather is stretched an ...
), as well as even with his own board of directors. He was more than once involved in fistfights on roads over his driving. He owned an
Aston Martin Aston Martin Lagonda Global Holdings PLC is an English manufacturer of luxury sports cars and grand tourers. Its predecessor was founded in 1913 by Lionel Martin and Robert Bamford. Steered from 1947 by David Brown, it became associated with ...
V8 Vantage, a
Ferrari Ferrari S.p.A. (; ) is an Italian luxury sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari (1898–1988) in 1939 from the Alfa Romeo racing division as ''Auto Avio Costruzioni'', the company built its first car in ...
, a
Bentley Bentley Motors Limited is a British designer, manufacturer and marketer of luxury cars and SUVs. Headquartered in Crewe, England, the company was founded as Bentley Motors Limited by W. O. Bentley (1888–1971) in 1919 in Cricklewood, North ...
, numerous
yacht A yacht is a sailing or power vessel used for pleasure, cruising, or racing. There is no standard definition, though the term generally applies to vessels with a cabin intended for overnight use. To be termed a , as opposed to a , such a pleasu ...
s, racehorses, properties in the
West Indies The West Indies is a subregion of North America, surrounded by the North Atlantic Ocean and the Caribbean Sea that includes 13 independent island countries and 18 dependencies and other territories in three major archipelagos: the Greater A ...
, and a succession of grand country mansions, one of which had an airstrip and a hangar for five aircraft. As a result of his ongoing conflict with the IBA — the then-regulator of ITV — Westward lost the round of franchise renewals in 1980, and were replaced by TSW. Cadbury's country estate was
Tittenhurst Park Tittenhurst Park is a Grade II listed early Georgian country house set in off London Road at Beggar's Bush near Ascot and over the parish border into Sunningdale, both in the English county of Berkshire. It was famously the home of musici ...
at Sunninghill in
Berkshire Berkshire ( ; in the 17th century sometimes spelt phonetically as Barkeshire; abbreviated Berks.) is a historic county in South East England. One of the home counties, Berkshire was recognised by Queen Elizabeth II as the Royal County of Berk ...
, which he later sold to Ron Blindell and it was subsequently purchased by
John Lennon John Winston Ono Lennon (born John Winston Lennon; 9 October 19408 December 1980) was an English singer, songwriter, musician and peace activist who achieved worldwide fame as founder, co-songwriter, co-lead vocalist and rhythm guitarist of ...
following Blindell's death. He was an animal lover who kept a
parrot Parrots, also known as psittacines (), are birds of the roughly 398 species in 92 genera comprising the order Psittaciformes (), found mostly in tropical and subtropical regions. The order is subdivided into three superfamilies: the Psittacoid ...
, a
Great Dane The Great Dane is a large sized dog breed originating from Germany. The Great Dane descends from hunting dogs from the Middle Ages used to hunt wild boar and deer, and as guardians of German nobility. It is one of the largest breeds in the world ...
, and a
Rwanda Rwanda (; rw, u Rwanda ), officially the Republic of Rwanda, is a landlocked country in the Great Rift Valley of Central Africa, where the African Great Lakes region and Southeast Africa converge. Located a few degrees south of the Equator ...
n
gorilla Gorillas are herbivorous, predominantly ground-dwelling great apes that inhabit the tropical forests of equatorial Africa. The genus ''Gorilla'' is divided into two species: the eastern gorilla and the western gorilla, and either four or fi ...
. He was married three times. The first time was to Benedicta Bruce in 1947 (with legendary
Spitfire The Supermarine Spitfire is a British single-seat fighter aircraft used by the Royal Air Force and other Allied countries before, during, and after World War II. Many variants of the Spitfire were built, from the Mk 1 to the Rolls-Royce Griff ...
pilot
Douglas Bader Group Captain Sir Douglas Robert Steuart Bader, (; 21 February 1910 – 5 September 1982) was a Royal Air Force flying ace during the Second World War. He was credited with 22 aerial victories, four shared victories, six probables, one shared ...
as best man), with whom he had a son and a daughter; the marriage ended in
divorce Divorce (also known as dissolution of marriage) is the process of terminating a marriage or marital union. Divorce usually entails the canceling or reorganizing of the legal duties and responsibilities of marriage, thus dissolving the ...
in 1968. He married again in 1970 to Mrs Jennifer Morgan-Jones, who was 27 years younger than he, and with whom he had another son (Joel Cadbury, one-time owner of the
Groucho Club The Groucho Club is a private members' club formed in 1985 located on Dean Street in London's Soho. Its members are mostly drawn from the publishing, media, entertainment and arts industries. The club has rooms on several floors, including thr ...
), before they divorced in 1976. In that same year, he married a third time, to Mrs Jane Mead, with whom he had two more sons. Along with nine other individuals Cadbury contributed £1,000 in 1963 to the
film production Filmmaking (film production) is the process by which a motion picture is produced. Filmmaking involves a number of complex and discrete stages, starting with an initial story, idea, or commission. It then continues through screenwriting, casti ...
of
Harold Pinter Harold Pinter (; 10 October 1930 – 24 December 2008) was a British playwright, screenwriter, director and actor. A Nobel Prize winner, Pinter was one of the most influential modern British dramatists with a writing career that spanne ...
's "
The Caretaker ''The Caretaker'' is a play in three acts by Harold Pinter. Although it was the sixth of his major works for stage and television, this psychological study of the confluence of power, allegiance, innocence, and corruption among two brothers an ...
". Cadbury died on 17 April 2006, at the age of 88.


References


External links


Burkespeerage.com


in ''
The Independent ''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publis ...
''
Obituary
in ''
The Daily Telegraph ''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a national British daily broadsheet newspaper published in London by Telegraph Media Group and distributed across the United Kingdom and internationally. It was fo ...
'', retrieved 18 April 2006 {{DEFAULTSORT:Cadbury, Peter 1918 births 2006 deaths People educated at Leighton Park School Alumni of Trinity College, Cambridge ITV people Cadbury People from Sunninghill People from Great Yarmouth Royal Air Force pilots of World War II English test pilots Military personnel from Norfolk Royal Air Force airmen