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The ''Perthshire Advertiser'' (originally the ''Perthshire Advertiser and Strathmore Journal'')''Leslie's directory for Perth and Kinross'' (1911), p. 40
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tabloid Tabloid may refer to: * Tabloid journalism, a type of journalism * Tabloid (newspaper format), a newspaper with compact page size ** Chinese tabloid * Tabloid (paper size), a North American paper size * Sopwith Tabloid The Sopwith Tabloid an ...
newspaper A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as politics, business, spor ...
, published by Reach plc, in
Perth, Scotland Perth (Scottish English, locally: ; gd, Peairt ) is a city in central Scotland, on the banks of the River Tay. It is the administrative centre of Perth and Kinross council area and the historic county town of Perthshire. It had a population o ...
. The ''PA'', as it is commonly known, has two editions, a Tuesday and Friday. Beginning life in 1829 as the ''Strathmore Journal'', and published in Coupar Angus, the 'Strathmore' was renamed the ''Perthshire Advertiser and Strathmore Journal. C''osting 7d and comprising four densely packed pages, it was issued on Thursday mornings.''Perthshire Advertiser'', 7 August 1979. The paper's price was reduced to fourpence halfpenny on 8 September 1836 and dropped a further penny in 1855 as a result of the reduction in newspaper stamp duty. In 1866,
Samuel Cowan General Sir Samuel Cowan (born 9 October 1941) is a former Quartermaster-General to the Forces. Career Educated at Lisburn Technology College and the Open University, Cowan was commissioned into the Royal Corps of Signals in 1963. In 1980 he be ...
became the paper's printer and publisher, a role he maintained until 1907. The paper dropped its price to 3d in §870 and in 1873 it began to publish three times a week – on Monday, Wednesday and Friday. Publication days were changed from Wednesday and Saturday to Tuesday and Friday on March 1, 1977.


Notable publishers

* 1830s: John Taylor * George Penny * Charles Anderson * 1866: Samuel Cowan * 1907 Donald Mathieson * 1911? Davidson and Mackay/Munro Press Ltd * 1958: Scottish Counties Newspapers Ltd * 1960: George Outram Ltd * 1972: Scottish and Universal Newspapers Ltd * 1974: Holmes MacDougall Ltd * 1977: Scottish and Universal Newspapers Ltd


Circulation

By 1832 the ''PA'' was already claiming success, suggesting it had doubled subscription numbers during the previous 12 months, and its circulation was 'not only the largest of any paper in the country, but equal, if not superior, to that of any provincial journal in the Kingdom". In 1821, annual circulation was 31,000 (average circulation 596). In 1835, this had risen to 26,500 (compared to 14,000 for the ''Perth Courier'' and 10,000 for the ''Perth Constitutional''. In 1919, 5,000 copies were printed, but by 1921 the total was 487,000 and by 1924 this had increased to766,317. In 1928, nett annual circulation was 833,032. By 1979, the paper claimed a circulation of each issue of 12,812 (Wednesday) and 19,134 (Friday).


Printing

Originally printed at the printing office in the Kings' Arms Close, High Street Perth, adjacent to the municipal buildings, Llike all Scottish and Universal/Media Scotland newspapers, the ''PA'' used to be printed locally, but in the mid-1990s the printing of all of their Scottish titles was centralised at a new custom-built plant at
Blantyre Blantyre () is Malawi's centre of finance and commerce, and its second largest city, with an enumerated 800,264 inhabitants . It is sometimes referred to as the commercial and industrial capital of Malawi as opposed to the political capital, L ...
. Editions of its newspapers and guides were transferred to being printed in Merseyside in 2016. The ''PA''s Perth office was formerly housed at 36-38 Tay Street.Perthshire Advertiser
– Business Directory Scotland


See also

*
List of newspapers in Scotland This is a list of newspapers in Scotland. Daily newspapers : Traditionally newspapers could be divided into 'quality', serious-minded newspapers (usually referred to as 'broadsheets' due to their large size) and 'tabloids', or less serious news ...


References


External links


''Perthshire Advertiser''s official website

The ''Perthshire Advertiser'' at media.info
Publications established in 1829 Newspapers published in Scotland Mass media in Perth and Kinross Mass media in Perth, Scotland Companies based in Perth, Scotland 1829 establishments in Scotland Newspapers published by Reach plc {{Scotland-newspaper-stub