Peperami is a

pork Pork is the culinary name for the meat of the domestic pig (''Sus domesticus''). It is the most commonly consumed meat worldwide, with evidence of pig husbandry dating back to 5000 BCE. Pork is eaten both freshly cooked and preserved; ...

jerky snack manufactured by Jack Link's. It is similar to

BiFi BiFi is a brand of meat snacks owned by the American snack company Jack Link's. BiFi Roll (introduced in 1987) and BiFi Carazza (introduced in 1994) are the most popular ''BiFi'' products besides BiFi Original. Up to this day, the meat snacks are ...

and is manufactured in

Ansbach Ansbach (; ; East Franconian: ''Anschba'') is a city in the German state of Bavaria. It is the capital of the administrative region of Middle Franconia. Ansbach is southwest of Nuremberg and north of Munich, on the river Fränkische Rezat, ...

, Germany, and sold in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...

and the

Republic of Ireland Ireland ( ga, Éire ), also known as the Republic of Ireland (), is a country in north-western Europe consisting of 26 of the 32 Counties of Ireland, counties of the island of Ireland. The capital and largest city is Dublin, on the eastern ...

, across multiples and independent retailers. The snack has multiple variants made with pork, and Peperami launched a beef variant in 2017. A Peperami and Cheese Snack Box was added to the range in November 2018 and Peperami also launched a chicken variant called 'Pep'd up Chicken Bites' in April 2019.

History

Peperami was previously owned by

Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy dri ...

within larger global meat snacking portfolio. Citing a struggle to make meat-snacking fit within its global portfolio, Unilever announced on 21 February 2014 that it had signed a definitive agreement for the sale of its meat snacks business to Jack Link's, for an undisclosed amount. The sale included the brands

, sold in Germany, and Peperami, which retails in the UK and Ireland.

Product portfolio

Animal

The Peperami ‘Animal’ has been the face of the Peperami brand since the early 1990s. The anthropomorphised sausage stick was created by Lowe and introduced in a 1993 television advertisement, accompanied by the strapline “Peperami, it’s a bit of an animal” (or some variation thereof). In 1996 a point and click PC-game called Animal was released. Originally voiced by comedian

Adrian Edmondson Adrian Charles Edmondson (born 24 January 1957) is an English actor, comedian, musician, writer and television presenter. He was part of the alternative comedy boom in the early 1980s and had roles in the television series '' The Young Ones'' (1 ...

and animated in stop motion (by Loose Moose Productions in early 90s), the mascot was a continual presence in advertising between 1993 and 2014. the ‘Animal’ mascot returned to television campaigns in 2015 in its CGI form. In 2017, a new version of the Animal character – Beef – was introduced to announce the arrival of a new beef variation of Peperami. Beef Animal first appeared in media in 2018. When the Chicken Bites were introduced, a Chicken Animal was introduced as well.

Advertising

In recent years Peperami has run a number of campaigns and partnerships to relaunch Animal. These have included a 2016 partnership with the Angry Birds film and a 2018 promotional partnership with Merlin Entertainment, specifically their

Thorpe Park Thorpe Park Resort, commonly known as Thorpe Park, is an amusement park located in the village of Thorpe between the towns of Chertsey and Staines-upon-Thames in Surrey, England, southwest of Central London. It is operated by Merlin Entertai ...

and Alton Towers theme parks. In addition, the brand has launched several stunts to create media pick up around the mascot – both pork and beef. Most recently in 2018, Peperami have launched a media campaign with the tag line ‘Brothers From Another Mother’ promoting Original and Beef Animals. This is the first time the two Animals have been placed together within environmental or TV media.

Meat content

In 2003, in an effort to retain appeal with a more health conscious market, Unilever worked to revise the Peperami formula to produce a product with a reduction in fat, saturated fat and salt content.

References

{{Reflist

External links

Peperami website
Brand name snack foods British snack foods Former Unilever brands Sausage companies Meat companies Products introduced in 1979