Pediatric Oncall is a pediatric organization as well as an online pediatric journal and child health platform. This organization has a large

editorial board The editorial board is a group of experts, usually at a publication, who dictate the tone and direction the publication's editorial policy will take. Mass media At a newspaper, the editorial board usually consists of the editorial page editor, ...

with experts in various fields of pediatrics as their

review A review is an evaluation of a publication, product, service, or company or a critical take on current affairs in literature, politics or culture. In addition to a critical evaluation, the review's author may assign the work a rating to indi ...

ers. Pediatric Oncall offers free medical advice for both doctors and parents as well as publishes its own journal called as Pediatric Oncall Journal. For practicing

physicians A physician (American English), medical practitioner (Commonwealth English), medical doctor, or simply doctor, is a health professional who practices medicine, which is concerned with promoting, maintaining or restoring health through th ...

, the

website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and W ...

serves as a free source of updating themselves. The site is an informative as well as an interactive platform for doctors and parents offering information on various diseases, vaccines, nutrition, home-made remedies, and even a forum to post one's queries to a doctor

History

This project was launched through a website by a team of pediatricians from

Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the secon ...

in November 2000 with the idea to have a platform where doctors and parents could get

consultation Consultation may refer to: * Public consultation, a process by which the public's input on matters affecting them is sought * Consultation (Texas), the 1835 Texas meeting of colonists on a proposed rebellion against the Republic of Mexico * Cons ...

and supporting information on all child health-related problems. During the year, Pediatric Oncall formed its own

medical Medicine is the science and practice of caring for a patient, managing the diagnosis, prognosis, prevention, treatment, palliation of their injury or disease, and promoting their health. Medicine encompasses a variety of health care practic ...

advisory board An advisory board is a body that provides non-binding strategic advice to the management of a corporation, organization, or foundation. The informal nature of an advisory board gives greater flexibility in structure and management compared to th ...

and IT team along with editors to enhance their content and visibility.Pediatric Oncall - About Us
/ref> In the year 2004 they started with their own indexed journal ''Pediatric Oncall Journal'' . As of March 2014, Pediatric Oncall has recorded an average of 415800 visitors per month according to smarter stats(web analytic tool). The highest traffic is from India followed by the USA and other countries. They started their own conferences known as the ''Pediatric infectious Diseases Conference'' from the year 2009. They also initiated projects of ''HIVinChildren.org'' and ''InfectioninChildren.com'' which are still to be taken on a wider scale. With the expansion of the internet into mobile technology, they launched their mobile apps in 2013 across iPhone/iPad and android technologies. With easy to use medical calculators, images in clinical practice, drug index, these apps have now been downloaded and installed in Smartphones of pediatricians and medical students worldwide.Pediatric Oncall – Mobile Apps
/ref> They revamped their whole website at the start of 2014 to a more user-friendly layout.Pediatric Oncall homepage
/ref>

Services

Website

The core medium through which they update their members is their website which is continuously updated with newer articles, case reports, calculators, etc. Being an IT firm, developers are more concentrated on their online website development followed by other services offered by them.

Journal

Pediatric Oncall Journal is an indexed peer-reviewed medical journal published by Pediatric Oncall since 2004 whose editor-in-chief is Dr. Ira Shah. The journal consists of articles, case reports, spot diagnosis, original articles, teaching files, and more scientific content. It's published online every month but a print issue is circulated every quarter. It's currently indexed in the following: Index Copernicus,

Ulrichsweb Ulrich's Periodicals Directory (, and ) is the standard library directory and database providing information about popular and academic magazines, scientific journals, newspapers and other serial publications. The print version has been publi ...

, Open J-Gate,

SafetyLit SafetyLit (short for "Safety Literature") is a bibliographic database and online update of recently published scholarly research of relevance to those interested in the broad field of injury prevention and safety promotion. Initiated in 1995, Safe ...

and Locator Plus. The Journal also has advertisements from

pharmaceuticals A medication (also called medicament, medicine, pharmaceutical drug, medicinal drug or simply drug) is a drug used to diagnose, cure, treat, or prevent disease. Drug therapy ( pharmacotherapy) is an important part of the medical field and re ...

companies mostly based in India.

Mobile Apps

Pediatric Oncall's

Mobile Applications A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on des ...

were launched with the motive of providing its features like medical calculators, drug index, vaccine reminder, etc. to the user's smartphone. These apps are currently available for free in the

Google Play Google Play, also known as the Google Play Store and formerly the Android Market, is a digital distribution service operated and developed by Google. It serves as the official app store for certified devices running on the Android operating sy ...

store and Apple's

App store An App Store (or app marketplace) is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not include the running of the c ...

Conferences

Programs such as Continuing Medical Education (CME) are conducted once or twice in a year by Pediatric Oncall where the latest in the field of pediatrics is discussed. Health Care Professionals in their fields give lectures, panel discussions highlight problems and management of different cases. These are also put online where these videos help other users across the globe. Pediatric Infectious Diseases Conference (PIDC) is a Pediatric Oncall annual conference whose 4th edition was held at Nehru Science Centre, Mumbai, on the 17th Nov, 2014.

Health Camps

Medical Health camps for children are organized by them in the regions of

Girnar Girnar is an ancient hill in Junagadh, Gujarat, India. Geology Mount Girnar is a major igneous plutonic complex which intruded into the basalts towards the close of the Deccan Trap period. The rock types identified in this complex are ga ...

and Juna Deesa, Gujarat during the months of October to March. Each location is revisited by the specialist team of doctors for follow-up camps to analyze the progress. Doctor checkup and Medicine distribution form the important aspects of these camps.

International collaborations

Their medical and marketing teams collaborate with international organizations such as World society for Pediatric Infectious Diseases (WSPID), European Society for Paediatric Infectious Diseases (ESPID), EAPS, Asian society of Pediatric Infectious Diseases (ASPID), Excellence In Pediatrics (EiP), etc. for participation in international conference.

Editorial Board

The editorial board and consultants of Pediatric Oncall are key opinion leaders in the field of Pediatrics. There are several reviewers and experts who are part of the Pediatric Oncall community that give their inputs all the time in improvising the website. Dr. Ira Shah D, DCH (Gold Medalist), FCPS, DNB, DPID (UK)is the

editor in chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The highest-ranking editor of a publication may also be titled editor, managing ...

of Pediatric Oncall since its inception. The website has over 180 Reviewers & Experts that handle the online sections and medical queries. The Pediatric Oncall Journal along with the editor-in-chief has a team of managing editor, 10 editorial advisors, student editors and over 30 editorial board members.Editorial Board
/ref>

Business Model

The revenue of the project is generated by

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

, third-party contributions and sponsorships.