''Paste'' is a monthly
music
Music is generally defined as the art of arranging sound to create some combination of form, harmony, melody, rhythm or otherwise expressive content. Exact definitions of music vary considerably around the world, though it is an aspe ...
and
entertainment
Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousa ...
digital
magazine
A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...
, headquartered in
Atlanta, Georgia
Atlanta ( ) is the capital city, capital and List of municipalities in Georgia (U.S. state), most populous city of the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georgia, Fulton County, the mos ...
,
with studios in Atlanta and
Manhattan
Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
, and owned by Paste Media Group. The magazine began as a website in 1998. It ran as a print publication from 2002 to 2010 before converting to online-only.
History
The magazine was founded as a quarterly in July 2002 and was owned by Josh Jackson, Nick Purdy, and Tim Regan-Porter.
In October 2007, the magazine tried the "
Radiohead
Radiohead are an English rock band formed in Abingdon, Oxfordshire, in 1985. The band consists of Thom Yorke (vocals, guitar, piano, keyboards); brothers Jonny Greenwood (lead guitar, keyboards, other instruments) and Colin Greenwood (bass ...
"
experiment
An experiment is a procedure carried out to support or refute a hypothesis, or determine the efficacy or likelihood of something previously untried. Experiments provide insight into cause-and-effect by demonstrating what outcome occurs whe ...
, offering new and current
subscribers the ability to pay what they wanted for a one-year subscription to ''Paste''.
The subscriber base increased by 28,000, but ''Paste'' president Tim Regan-Porter noted the model was not sustainable; he hoped the new subscribers would renew the following year at the current rates and the increase in web traffic would attract additional subscribers and
advertisers.
Amidst an economic downturn, ''Paste'' began to suffer from lagging
ad revenue, as did other magazine publishers in 2008 and 2009.
On May 14, 2009, ''Paste'' editors announced a plan to save the magazine, by pleading to its readers, musicians and celebrities for contributions. Cost-cutting by the magazine did not stem the losses. The crux cited for the financial troubles was the lack of advertiser spending.
In 2009, ''Paste'' launched an hour-long TV pilot for
Halogen TV
Halogen TV was an American digital cable and satellite television channel that aired feature-length films, documentaries, short films, and original reality programs that centered on making positive social changes and making the world a better ...
called ''Pop Goes the Culture''.
On August 31, 2010, ''Paste'' suspended the print magazine, but continues publication as the online PasteMagazine.com.
Content
Its tagline is "Signs of Life in Music,
Film
A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmospher ...
and
Culture
Culture () is an umbrella term which encompasses the social behavior, institutions, and norms found in human societies, as well as the knowledge, beliefs, arts, laws, customs, capabilities, and habits of the individuals in these groups ...
". ''Paste''s initial focus was music, covering a variety of genres with an emphasis on
adult album alternative
Adult album alternative (also triple-A, AAA, or adult alternative) is a radio format. See pages 9 and 10Mills, Joshua. "A New Radio Music Format: Rock for Prosperous Adults" New York Times, Feb 28 1994, p. 2. ProQuest. Web. Accessed September 4, 2 ...
,
Americana and
indie rock
Indie rock is a subgenre of rock music that originated in the United States, United Kingdom and New Zealand from the 1970s to the 1980s. Originally used to describe independent record labels, the term became associated with the music they produ ...
, along with
independent film
An independent film, independent movie, indie film, or indie movie is a feature film or short film that is produced outside the major film studio system, in addition to being produced and distributed by independent entertainment companies (or, i ...
and
book
A book is a medium for recording information in the form of writing or images, typically composed of many pages (made of papyrus, parchment, vellum, or paper) bound together and protected by a cover. The technical term for this physical ...
s. Each issue originally included a
CD music sampler but was dropped in favor of digital downloading as a
Going-Green initiative. Featured artists included
Paul McCartney
Sir James Paul McCartney (born 18 June 1942) is an English singer, songwriter and musician who gained worldwide fame with the Beatles, for whom he played bass guitar and shared primary songwriting and lead vocal duties with John Lennon. One ...
,
Ryan Adams
David Ryan Adams (born November 5, 1974) is an American singer-songwriter, record producer, artist, and poet. He has released 23 albums, as well as three studio albums as a former member of alt-country band Whiskeytown.
In 2000, Adams lef ...
,
Blackalicious,
Regina Spektor,
The Whigs,
Fiona Apple
Fiona Apple McAfee-Maggart (born September 13, 1977) is an American singer-songwriter. She has released five albums from 1996 to 2020, which have all reached the top 20 on the U.S. ''Billboard'' 200 chart. Apple has received numerous awards an ...
,
The Decemberists
The Decemberists are an American indie rock band from Portland, Oregon. The band consists of Colin Meloy (lead vocals, guitar, principal songwriter), Chris Funk (guitar, multi-instrumentalist), Jenny Conlee (piano, keyboards, accordion), Nate ...
,
Mark Heard,
Woven Hand, Milton and the Devils Party,
Liam Finn
Liam Mullane Finn (born 24 September 1983) is a New Zealand singer and musician. Born in Melbourne, Australia, he moved to New Zealand as a child. He is the son of musicians Sharon and Neil Finn.
In 2020, he joined his father's band, Crowded ...
,
The Trolleyvox, and
Thom Yorke
Thomas Edward Yorke (born 7 October 1968) is an English musician and the main vocalist and songwriter of the rock band Radiohead. A multi-instrumentalist, he mainly plays guitar and keyboards and is noted for his falsetto. He has been descri ...
. Many of these artists also contributed to the Campaign to Save ''Paste''.
References
Further reading
*
External links
*
{{Authority control
2002 establishments in Georgia (U.S. state)
2010 disestablishments in Georgia (U.S. state)
Entertainment magazines published in the United States
Defunct magazines published in the United States
Magazines established in 2002
Magazines disestablished in 2010
Magazines published in Atlanta
Online magazines with defunct print editions
Online music magazines published in the United States
Quarterly magazines published in the United States