Park Avenue (teletext soap)
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''Park Avenue'' was a daily
teletext A British Ceefax football index page from October 2009, showing the three-digit page numbers for a variety of football news stories Teletext, or broadcast teletext, is a standard for displaying text and rudimentary graphics on suitably equipp ...
based
soap opera A soap opera, or ''soap'' for short, is a typically long-running radio or television serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term "soap opera" originated from radio dramas originally being sponsored ...
on ITV's ORACLE Teletext service, which was written by Robbie Burns. It was launched in 1988, and 1,445 episodes were written during its time on air. It later moved to
Channel 4 Channel 4 is a British free-to-air public broadcast television network operated by the state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a fourth television service ...
after ORACLE was reorganised, before ending when the service lost its franchise at the end of 1992.


History

The series was launched on Page 126 of ORACLE on ITV on Thursday 1 December 1988, with a new episode appearing at 5:00pm each afternoon (including weekends). ''Park Avenue'' was set in the fictional town of Parkfield (which was somewhere near
London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
, although the exact location was never given), and told the stories of the everyday lives of the residents of Park Avenue. Each episode would usually have six to ten pages of text, while Page 126 itself would also feature a synopsis of recent storylines enabling readers who'd missed an episode to catch up, occasional character profiles and even teletext-graphics produced pictures of how the author imagined the characters would look. Robbie Burns would often try to involve the characters in topical events of the day - for example one character decided to stop buying beef following the 1990
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scare, while another found himself caught up in a riot at a local prison during a time when a riot at
Manchester Manchester () is a city in Greater Manchester, England. It had a population of 552,000 in 2021. It is bordered by the Cheshire Plain to the south, the Pennines to the north and east, and the neighbouring city of Salford to the west. The t ...
's
Strangeways Prison HM Prison Manchester is a Category A and B men's prison in Manchester, England, operated by His Majesty's Prison Service. It is still commonly referred to as Strangeways, which was its former official name derived from the area in which it is l ...
had inspired a number of copycat riots in jails across England, Wales and Scotland. ORACLE also encouraged some reader involvement with the soap. Readers would sometimes be invited to vote by phone to decide on story outcomes, and there was at least one competition asking readers to suggest ideas for new characters and stories for ''Park Avenue''. Viewers were also able to purchase printouts of episodes, with seven episodes typically costing £2. The series moved to Channel 4 after ORACLE re-organised some of its pages in 1991. It could then be found on Page 566 and became a six- rather than a seven-day soap, with episodes from Mondays to Saturdays. It remained on Channel 4 until the service's franchise ended on 31 December 1992. The last episode of ''Park Avenue'' to appear on Channel 4 did so on 30 December. In 1995, ''Park Avenue'' was repeated by Paramount Comedy Channel's own teletext service PText. The first four days was run then on 11 December they switched to episode 376. They did this in order that 11 December in the soap would also be 11 December for the viewers. In all PText showed 700 episodes of ''Park Avenue''.


Legacy

To the present day ''Park Avenue'' remains the only soap of its kind in the United Kingdom. In the early 2000s, ORACLE's successor,
Teletext Ltd Teletext Ltd was the provider of teletext and digital interactive services for ITV, Channel 4 and Five in the United Kingdom. Origins ''Teletext Ltd'' started providing teletext services for ITV and Channel 4 on 1 January 1993, replacing t ...
briefly ran a feature called ''Diary of An Odd Couple'' about Terry and Helena, a
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and an
It girl An "it girl" is an attractive young woman, who is perceived to have both sex appeal and a personality that is especially engaging. The expression ''it girl'' originated in British upper-class society around the turn of the 20th century. ...
, who begin dating after Helena calls Terry in to do some work at her flat, but this only ran for a short while. For a while, many episodes appeared on the website of
Paramount Comedy Channel Comedy Central is a British pay television channel that carries comedy programming, both original and syndicated. This channel is specific to audiences within the United Kingdom and Ireland. The channel is aligned with the original US versi ...
's teletext service.


See also

*
Bamboozle (quiz) ''Bamboozle!'' was a quiz game featured on Channel 4 Teletext in the United Kingdom. It was originally part of Teletext's "Fun & Games" category, though the rest of the category had been discontinued for some years before Bamboozle! ended (due ...
*
Digitiser ''Digitiser'' was a video games magazine that was broadcast on Teletext in the UK between 1993 and 2003. It originally billed itself a"The World's Only Daily Game Magazine" The page was launched on 1 January 1993 on page 370 of the Teletext serv ...


References


External links


Image of Park Avenue on Channel 4 from 31 December 1992
{{Soap operas in the United Kingdom British television soap operas Teletext 1988 British television series debuts 1992 British television series endings 1980s British television soap operas 1990s British television soap operas Channel 4 original programming English-language television shows Television articles with incorrect naming style