Parisienne (''Parisiennes'' in Argentina)- is a

Swiss Swiss may refer to: * the adjectival form of Switzerland * Swiss people Places * Swiss, Missouri * Swiss, North Carolina *Swiss, West Virginia * Swiss, Wisconsin Other uses *Swiss-system tournament, in various games and sports *Swiss Internation ...

brand of

cigarette A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhaled via the opp ...

s, currently owned by

British American Tobacco British American Tobacco plc (BAT) is a British multinational company that manufactures and sells cigarettes, tobacco and other nicotine products. The company, established in 1902, is headquartered in London, England. As of 2019, it is the large ...

and manufactured in the city of Boncourt to the tune of 6-7 billion sticks per year.

History

Parisienne was launched in 1887 by François-Joseph Burrus and the first filtered cigarettes were produced in 1947.

Rothmans Rothmans may refer to: * Rothmans, Benson & Hedges, a Canadian tobacco company * Rothmans International, a former British tobacco manufacturer, founded by Louis Rothman See also * Rothman, a surname * Rothmans 12 hours, a series of sports car ra ...

buys the brand and factory in 1996, before merging with British American Tobacco in 1999. Parisienne is one of the most popular cigarette brands in

Switzerland ). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...

. Despite its level of popularity, both domestically and internationally, the brand is sold very rarely outside Switzerland. It had a market share of 13.7% in 2003 and was thus the best-selling cigarette brand in Switzerland after Marlboro. In the past, the brand was also distributed in Switzerland under the name Parisiennes. Today, Parisiennes Filtres are made by Altadis in Argentina. Though Parisienne Jaune is the most widely bought kind, the cigarettes come in the following varieties of increasing strength: Ciel, Orange, Bleue, Verte, Jaune, Noire, Super. The brand is also sold as

rolling tobacco Shag, also known as rolling tobacco or loose tobacco is fine-cut tobacco, used to make Roll-your-own cigarette, self-made cigarettes by hand rolling the tobacco into rolling paper or injecting it into Cigarette_filter, filter tubes. It got its name ...

Parisienne People

The brand was originally called Parisienne People. In the late 1990s, a number of internationally renowned film directors, including

Jean-Luc Godard Jean-Luc Godard ( , ; ; 3 December 193013 September 2022) was a French-Swiss film director, screenwriter, and film critic. He rose to prominence as a pioneer of the French New Wave film movement of the 1960s, alongside such filmmakers as Fran� ...

David Lynch David Keith Lynch (born January 20, 1946) is an American filmmaker, visual artist and actor. A recipient of an Academy Honorary Award in 2019, Lynch has received three Academy Award nominations for Best Director, and the César Award for Be ...

, Emir Kusturica and the Coen Brothers, created advertisements for the brand under the old name. These shorts were shown in cinemas across Switzerland before the film trailers. The directors were given free rein with the adverts and the directorial style of each can clearly be distinguished in their respective shorts.

Markets

Parisienne cigarettes are mainly sold in

(about half its volumes), but also are or were sold in Austria and Germany. The brand is also sold in Argentina, where it's known as ''"Parisiennes"''.

References

External links

{{British American Tobacco British American Tobacco brands