Pakistan Idol
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''Pakistan Idol'' was a Pakistani reality singing competition that was a part of the ''Idols'' franchise created by
Simon Fuller Simon Fuller (born 17 May 1960) is a British entrepreneur, artist manager, and film and television producer renowned for nurturing and inspiring world class entertainment talent. He is the creator of the ''Idols'' TV format, including the UK s ...
and owned by
19 Entertainment 19 Entertainment is a producer of entertainment properties for television with a focus on music. Founded by Simon Fuller in London in 1985, the company co-produced ''Pop Idol'' in the United Kingdom with Thames Television in 2001. The ''Idol serie ...
and
FremantleMedia Fremantle (; formerly FremantleMedia) is a British multinational television production and distribution company based in London. Fremantle takes its name from Fremantle International, acquired by predecessor company All American Television i ...
. It was the 50th adaptation of the familiar reality competition format introduced in the British series ''
Pop Idol ''Pop Idol'' is a British music competition television series created by Simon Fuller which ran on ITV from 2001 to 2003. The aim of the show was to decide the best new young pop singer (or "pop idol") in the UK based on viewer voting and par ...
'' in 2001. It is developed for the Pakistani entertainment market by
Geo TV Geo Television Network is a television channel based in Pakistan. It was established in May 2002 and is owned by the Jang Media Group. The channel began its test transmission on 14 August 2002, with regular transmission beginning on 1 October ...
. Geo TV acquired the production rights for ''Pakistan Idol'' as early as 2007 but could not begin production due to the security conditions in the country and abstruse quandaries of production. The production officially began in September 2013 when three prominent celebrities from the Pakistan entertainment industry were chosen to constitute the judging panel for the show. The series was officially launched on 19 September 2013 with the initial auditions beginning the same day and continuing until 25 October 2013. It was first broadcast on television on 6 December 2013. The series aims to find new solo recording artists from across Pakistan and the winner would be decided by viewers' votes through the Internet, telephone and
text messages Text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile devices, desktops/ laptops, or another type of compatible compu ...
. A series of 41 episodes are planned for the first season with special behind-the-scenes episodes which will be aired during the finals week. The series attracted tens of thousands of people from across the 850 cities, towns and villages in Pakistan while the series' official telecom sponsor
Mobilink Mobilink ( ur, ) was the trade name of Pakistan Mobile Communications Limited (PMCL), a mobile operator in Pakistan providing a range of prepaid and postpaid voice and data telecommunication services to both individual and corporate subscribers ...
reported that it received 10,861 call-in entries through its mobile auditions after the lines were opened for general public. The Geo TV management is hopeful the series would boost its
target rating point A target rating point (TRP) (or television rating point for televisions) is a metric used in marketing and advertising to compare target audience impressions of a campaign or advertisement through a communication medium relative to the target aud ...
average; however due to the strict advertising guidelines set by
Ofcom The Office of Communications, commonly known as Ofcom, is the government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom. Ofcom has wide-ranging powers acros ...
, the series saw delays in its launch on the United Kingdom screens.


History

''Pakistan Idol'' is an adaptation of the reality singing competition ''Pop Idol'' created in 2001 by Simon Fuller's production company 19 Entertainment. The idea for the show was introduced to Fuller by
Nigel Lythgoe Nigel Lythgoe OBE (; born 9 July 1949), also known as Nasty Nigel, is an English television and film director and producer, television dance competition judge, former dancer in the Young Generation and choreographer. He was the producer of the ...
had been inspired by the
New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island coun ...
reality show '' Popstars''. Fuller and Lythgoe used the ''Popstars'' formula of employing a panel of judges to audition and select singer while also adding other elements such
telephone voting Televoting, telephone voting or phone voting is a method of decision making and opinion polling conducted by telephone. Televoting can also extend to voting by SMS text message via a mobile cell phone. Broadcast contest televoting Televoting i ...
by the viewing public (an idea already used in singing competitions like the ''
Eurovision Song Contest The Eurovision Song Contest (), sometimes abbreviated to ESC and often known simply as Eurovision, is an international songwriting competition organised annually by the European Broadcasting Union (EBU), featuring participants representing pr ...
''), dramatic back-stories of contestants and real-life unfolding of soap opera in real time. ''Pop Idol'' debuted in 2001 in Britain with Lythgoe as the producer and
Simon Cowell Simon Phillip Cowell (; born 7 October 1959) is an English television personality, entrepreneur and record executive. He is the creator of '' The X Factor'' and ''Got Talent'' franchises which have been sold around the world. He has judged on ...
as one of the judges. The television format saw instant success with the viewing public. Ten years later, ''Pakistan Idol'' became the 50th adaptation of this popular television format, based on the original ''Pop Idol'' series. Imran Aslam, president of
Geo TV Geo Television Network is a television channel based in Pakistan. It was established in May 2002 and is owned by the Jang Media Group. The channel began its test transmission on 14 August 2002, with regular transmission beginning on 1 October ...
, had acquired the production rights for ''Pakistan Idol'' from
FreemantleMedia Fremantle (; formerly FremantleMedia) is a British multinational television production and distribution company based in London. Fremantle takes its name from Fremantle International, acquired by predecessor company All American Television in ...
in 2007, but could not continue any further with the production because of the security issues in
Pakistan Pakistan ( ur, ), officially the Islamic Republic of Pakistan ( ur, , label=none), is a country in South Asia. It is the world's List of countries and dependencies by population, fifth-most populous country, with a population of almost 24 ...
. War against Taliban occupation broke out in north-western Pakistani province of
Khyber Pakhtunkhwa Khyber Pakhtunkhwa (; ps, خېبر پښتونخوا; Urdu, Hindko: خیبر پختونخوا) commonly abbreviated as KP or KPK, is one of the four provinces of Pakistan. Located in the northwestern region of the country, Khyber Pakhtunkhwa ...
bringing production to a halt. Among other problems, the series' director of content and production Saad Bin Mujeeb also cited various abstruse quandaries of production that held back production for another six years. Mujeeb acknowledged that "the security situation has not improved much" but their production company has gotten used to "dealing with
uch Uch ( pa, ; ur, ), frequently referred to as Uch Sharīf ( pa, ; ur, ; ''"Noble Uch"''), is a historic city in the southern part of Pakistan's Punjab province. Uch may have been founded as Alexandria on the Indus, a town founded by Alexan ...
threats". Production finally began in 2013 when the core team including Noor ul Huda, Qudsia Karim Waqar Khan and the HOD Saad bin Mujeeb show's producers picked a group of celebrities from the Pakistan entertainment industry to constitute the panel of judges. There was speculation about who would make it to the judges' panel. The panel was confirmed in due course and included renowned singer
Hadiqa Kiani Hadiqa Kiani (in Punjabi and ur, ) is a Pakistani singer, Songwriter, Guitarist, composer, actress, and philanthropist. She has received numerous local and international awards and also has performed at the Royal Albert Hall and The Kennedy ...
,
sufi rock Sufi rock or Sufi folk rock is a subgenre of rock music that combines rock with classical Islamic Sufi music traditions. It emerged in the early 1990s and became widely popular in the late 1990s in Pakistan and Turkey. The term "Sufi rock" was c ...
band Junoon's lead vocalist
Ali Azmat Ali Azmat Butt (born 20 April 1970) is a Pakistani singer-songwriter, musician and actor. He is best known as the lead singer for the influential Sufi Rock band Junoon and for his subsequent solo career. In 2001, he became part of the first ...
, and television presenter
Bushra Ansari Bushra Iqbal Ansari is a Pakistani actress, comedian, singer and playwright who started her career as a child performer in the 1950s. Ansari won numerous awards during her career, including the Presidential Pride of Performance Award in 1989 fo ...
. Television actor
Mohib Mirza Mohib Mirza ( ur, ) (born 18 August 1979) is a Pakistani actor, director, television host and comedian. He is known for his work in film and television industry of Pakistan for which he has been nominated for various awards. Career Mirza st ...
was selected to host the show, while the official theme for ''Pakistan Idol'' was performed by
Ali Zafar Ali Zafar ( pa, ; born 18 May 1980) is a Pakistani singer-songwriter, model, actor, producer, screenwriter and painter. Zafar started out on Pakistani television before becoming a popular musician. He later also established a career in Bol ...
. The series was launched on 19 September 2013 after the management at Geo TV were confident about their "security measures" and " bilityto take on this massive undertaking". Speaking at the launch ceremony, Imran Aslam said that Pakistan had "a history of producing talented musicians across genres" and this series would aim to revive this "cherished" cultural tradition. The initial auditions began on 19 September 2013 and continued until 25 October 2013. The series was first broadcast on 6 December 2013.


Judges and Hosts


Judges

''Pakistan Idol'' had three judges:
Bushra Ansari Bushra Iqbal Ansari is a Pakistani actress, comedian, singer and playwright who started her career as a child performer in the 1950s. Ansari won numerous awards during her career, including the Presidential Pride of Performance Award in 1989 fo ...
,
Hadiqa Kiani Hadiqa Kiani (in Punjabi and ur, ) is a Pakistani singer, Songwriter, Guitarist, composer, actress, and philanthropist. She has received numerous local and international awards and also has performed at the Royal Albert Hall and The Kennedy ...
, and
Ali Azmat Ali Azmat Butt (born 20 April 1970) is a Pakistani singer-songwriter, musician and actor. He is best known as the lead singer for the influential Sufi Rock band Junoon and for his subsequent solo career. In 2001, he became part of the first ...
for first season. The judges' panel for the first season was officially unveiled on a special transmission of the Geo TV morning show ''Poora Pakistan'' on 20 November 2013. Ansari is a veteran television presenter, actress and comedian. She is a trained singer who joined the television industry by mimicking the singing styles of
Noor Jehan Noor Jehan (Punjabi: ) (born () Allah Rakhi Wasai ; 23 September 1926 – 23 December 2000; sometimes spelled Noorjehan),Ashish Rajadhyaksha and Paul Willemen, ''Encyclopaedia of Indian Cinema,'' British Film Institute, Oxford University Press ...
. Although, she is mostly known for the various characters she played on television in the 80s and 90s. Kiani is one of the most renowned female pop stars in Pakistan. She received classical singing training under Ustad Faiz Ahmed Khan and Wajid Ali Nashad. She first appeared on television in a PTV show called ''Angan Angan Taray'' and later chose a solo singing career in the late-90s after singing playback for
Pakistani movies Cinema of Pakistan, popularly known as Lollywood ( ur, ), refers to the filmmaking industry in Pakistan. Pakistan is home to several film studios centres, primarily located in its three largest cities – Karachi, Lahore, and Faisalabad. ...
like Sargam. The third judge, Azmat, is the front-man of the Pakistani
sufi rock Sufi rock or Sufi folk rock is a subgenre of rock music that combines rock with classical Islamic Sufi music traditions. It emerged in the early 1990s and became widely popular in the late 1990s in Pakistan and Turkey. The term "Sufi rock" was c ...
band, Junoon. In 2001, he became the first person ever to perform at the
United Nations General Assembly The United Nations General Assembly (UNGA or GA; french: link=no, Assemblée générale, AG) is one of the six principal organs of the United Nations (UN), serving as the main deliberative, policymaking, and representative organ of the UN. Curr ...
along with an Indian band choosing to sing his song "Dosti" (English: "Friendship"), an aptly chosen title to promote the UN's mission in bringing peace to the world. In 2003, Ali performed live at the
Royal Albert Hall The Royal Albert Hall is a concert hall on the northern edge of South Kensington, London. One of the UK's most treasured and distinctive buildings, it is held in trust for the nation and managed by a registered charity which receives no govern ...
in
London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
, United Kingdom. His harsh critique on ''Pakistan Idol'' has led many to compare him with
Simon Cowell Simon Phillip Cowell (; born 7 October 1959) is an English television personality, entrepreneur and record executive. He is the creator of '' The X Factor'' and ''Got Talent'' franchises which have been sold around the world. He has judged on ...
leading to an angry backlash from the show's viewers.


Hosts

The show was hosted by television and film actor
Mohib Mirza Mohib Mirza ( ur, ) (born 18 August 1979) is a Pakistani actor, director, television host and comedian. He is known for his work in film and television industry of Pakistan for which he has been nominated for various awards. Career Mirza st ...
, with some segments was co-hosted by
Anoushey Ashraf Anoushey Ashraf (born 14 April 1983 in Karachi) is a Pakistani VJ and actress. As a VJ, she appeared on the music channel MTV Pakistan. She has also acted in a play for PTV directed by Saira Kazmi in a 13-episode serial – in which her role was ...
.


Selection process


Contestant eligibility

At the series launch ceremony, the show-runners confirmed that the eligibility age for contestants would be between 15 and 30 years. The contestants also ought to be legal Pakistani residents and must not hold any current recording or talent representation contract.


Initial auditions

Participants have to register themselves for the initial audition through text subscriptions. These auditions are held in various cities throughout Pakistan but the television broadcasts may only feature auditions in larger cities like
Lahore Lahore ( ; pnb, ; ur, ) is the second List of cities in Pakistan by population, most populous city in Pakistan after Karachi and 26th List of largest cities, most populous city in the world, with a population of over 13 million. It is th ...
,
Faisalabad Faisalabad (; Punjabi/ ur, , ; ), formerly known as Lyallpur (Punjabi, Urdu: لائل پور), named after the founder of the city, but was renamed in 1977 in honour of late King Faisal of Saudi Arabia. It is the 3rd largest city of Pakis ...
,
Islamabad Islamabad (; ur, , ) is the capital city of Pakistan. It is the country's ninth-most populous city, with a population of over 1.2 million people, and is federally administered by the Pakistani government as part of the Islamabad Capital ...
etc. Since the number of auditioning contestants may well exceed 10,000 for each city, the contestants have to go through several cuts. The contestants have to first audition in front of selectors, which may include one of the show's producers. Only a few hundred participants make past this preliminary round of auditions. Successful contestants are then allowed to proceed to audition in front of the judges' panel. The judges then select around 80–100 successful contestants from the preliminary round based on their singing abilities and personalities. Selected participants are then handed a "golden ticket" for a trip to
Karachi Karachi (; ur, ; ; ) is the most populous city in Pakistan and 12th most populous city in the world, with a population of over 20 million. It is situated at the southern tip of the country along the Arabian Sea coast. It is the former c ...
, allowing them to proceed to the next round of the selection process. For contestants that are unable to make it to the initial auditions, the show's sponsors run special audition drives such as the ''Clear Last Chance Auditions'' enabling more people to have a go at auditioning in front of the judges.


Theatre round and Piano shows

Successful contestants from the initial auditions continue to the venue in Karachi for the next round—the "Theatre round". The contestants are given another chance to perform in front of the judges, albeit in a staged theatre environment where the judges narrow down their choices to a group of 24 contestants, known as the "final 24". These 24 contestants then proceed to the next round—the "Piano shows" round. Here, the contestants are divided into groups of 8 and perform live over a period of 3 days. The list of contestants is further narrowed down to 10 contestants. Here, the television viewers are given their first chance to vote for one contestant (from amongst those not selected) to be included in the list of contestants proceeding to the next round. The most-voted contestant joins the successful contestants as a "wildcard entrant".


Audience voting

By following the format of the franchise, the fate of all the final-listed 12–13 is decided by public vote. During the contestant's performance as well as the recap at the end, a
toll-free telephone number A toll-free telephone number or freephone number is a telephone number that is billed for all arriving calls. For the calling party, a call to a toll-free number from a landline is free of charge. A toll-free number is identified by a dialing pre ...
for each contestant is displayed on the screen. For an 8-hour period after the episode ends (up to twelve hours for the finale), viewers may call or send a text message to their preferred contestant's telephone number, and each call or text message is registered as a vote for that contestant. Viewers are allowed to vote as many times as they can within the 8-hour voting window. However, the show reserves the right to discard votes by power dialers. One or more of the least popular contestants may be eliminated in successive weeks until a winner emerges.


Semi-finals

The semi-finals round of show may consist of five or six contestants and may split into different groups to perform individually in their respective night. The men and women sang separately on consecutive nights, and the bottom two in each groups were eliminated each week until only six of each remained to form the top twelve.


Finals

In the finals, the three remaining contestants perform to determine the winner. One will be eliminated from three a few hours earlier and then from the last two, winners will be declared.


Reward for winners and finalist

At the grand finale of the show, two or three finalists will duel and the contestant who will receive the largest percentage of votes will be the adjudged winner. The winner will be awarded prize money and a recording contract in addition to the title of Pakistan Idol.


Series overview and season synopsis

''Pakistan Idol'' premiered with its first season in December 2013. The series is currently in its second phase of the selection process for the first season and is already being hailed as a "watershed" moment in the history of music in Pakistan.


Season 1

The first season of ''Pakistan Idol'' mark its debut on 6 December 2013 on Geo Network. It was hosted by Mohib Mirza. Initial auditions for the first season of ''Pakistan Idol'' started on 19 September 2013 and continued until 25 October 2013, and were finally broadcast on Geo TV on 6 December 2013. Auditions were organised in various cities throughout Pakistan including urban centres like Islamabad and Karachi, and areas as far flung as
Hunza Valley The Hunza Valley ( bsk, , Wakhi: '; ur, ) is a mountainous valley in the northern part of the Gilgit-Baltistan region of Pakistan, formed by the Hunza River, bordering Ishkoman to the northwest, Shigar to the southeast, Afghanistan's Wa ...
,
Swat In the United States, a SWAT team (special weapons and tactics, originally special weapons assault team) is a police tactical unit that uses specialized or military equipment and tactics. Although they were first created in the 1960s to ...
,
Nawabshah Nawabshah ( sd, نوابشاھ, ur, ) is a tehsil and headquarters of the Shaheed Benazirabad District of Sindh province, Pakistan. This city is situated in the middle of Sindh province. It is the 27th largest city in Pakistan. Nawabshah Teh ...
and Naushahro Feroze. However, when the show was eventually broadcast, only the auditions organised in major cities were features in the episodes. The auditions featured in the episodes include The Centaurus Mall in Islamabad, Faisalabad, Lahore,
Multan Multan (; ) is a city in Punjab, Pakistan, on the bank of the Chenab River. Multan is Pakistan's seventh largest city as per the 2017 census, and the major cultural, religious and economic centre of southern Punjab. Multan is one of the ol ...
,
Sukkur Sukkur (; ) is a city in the Pakistani province of Sindh along the western bank of the Indus River, directly across from the historic city of Rohri. Sukkur is the third largest city in Sindh after Karachi and Hyderabad, and 14th largest city ...
,
Hyderabad Hyderabad ( ; , ) is the capital and largest city of the Indian state of Telangana and the ''de jure'' capital of Andhra Pradesh. It occupies on the Deccan Plateau along the banks of the Musi River, in the northern part of Southern Indi ...
and finally Karachi. At the end of the initial auditions, 86 contestants were selected to proceed to the second phase of the selection process and were given a "golden ticket" to perform in Karachi. Later o they were directly cut to 45 and then they have to pass three major theatre rounds, furthermore judges narrows the contestants down to final 24, for the semi-finals, with 13 going to finals. Initially 12 were planned for finals, but later on one wild card show swiped by Kashif Ali. Two of the favourites Kashif Ali and Waqas Ali was eliminated in the beginning and middle of the shows, resulting in criticism by viewers and allegations about the voting system. The final show down was between Muhammad Shoaib one of the favourites and Zamad Baig. Both were not expected as the show final finalists but Shoaib was heavily voted by the audience throughout the show, though the performance graph of Shoaib had been very queer but he manages to secure seat in finals. Zammad throughout impressed the judges and audience by his Sufi's genre songs, and eventually won the crown on 27 April 2014. The coronation song of Zamad will be announced soon, he has signed a contract with Geo Television as a winning prize but released date is not confirmed yet.


Official theme song

, artist =
Ali Zafar Ali Zafar ( pa, ; born 18 May 1980) is a Pakistani singer-songwriter, model, actor, producer, screenwriter and painter. Zafar started out on Pakistani television before becoming a popular musician. He later also established a career in Bol ...
, released = , recorded = 2013 , genre = *
Theme music Theme music is a musical composition that is often written specifically for radio programming, television shows, video games, or films and is usually played during the title sequence, opening credits, closing credits, and in some instances at so ...
*
pop Pop or POP may refer to: Arts, entertainment, and media Music * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop!, a UK pop group * Pop! featuring Angie Hart, an Australian band Albums * ''Pop'' ( ...
* rock , length = * * (music video) , writer = Ali Zafar , misc = The original theme music of ''Idols'' TV series has been composed by Julian Gingell, Barry Stone and
Cathy Dennis Catherine Roseanne Dennis (born 25 March 1969)Gregory, Andy (2002) ''International Who's Who in Popular Music 2002'', Europa; , p. 133 is a British singer, songwriter, record producer and actress. She was the vocalist for D Mob, which had the s ...
, which was also used as opening theme in ''Pakistan Idol''. However, an anthem "Awaaz Mein Teri" was released on 7 December 2013 to promote the series in Pakistan. The anthem concept was created by Ali Zafar; who wrote, composed and sung the song.
Shani Arshad Shani Arshad is a Pakistani film music director, songwriter, TV jingle composer, playback singer and record producer. He has composed music for various television serials and films including ''Actor in Law'', '' Na Maloom Afraad'', '' Load We ...
and Soheb Akhtar served for the song as
music director A music(al) director or director of music is the person responsible for the musical aspects of a performance, production, or organization. This would include the artistic director and usually chief conductor of an orchestra or concert band, the di ...
and
music video director A music video director is the head of music video production. The director conceives of videos' artistic and dramatic aspects while instructing the musical act, technical crew, actors, models, and dancers. They may or may not be in collaborati ...
respectively.


Reception


Critical reception

The premiere episode was broadcast on Geo TV on 6 December 2013 and opened to a critical acclaim. The humiliating attitudes of the show's judges however were not entirely welcomed by the television audiences with various people condemning the judges' mockery on social media with a public petition attracting almost 1500 signatures and demanding apologies from the show's management in this regard. The judges have also raised the ire of some with their recent rejection of a talented young girl from
Punjab Punjab (; Punjabi Language, Punjabi: پنجاب ; ਪੰਜਾਬ ; ; also Romanization, romanised as ''Panjāb'' or ''Panj-Āb'') is a geopolitical, cultural, and historical region in South Asia, specifically in the northern part of the I ...
named Maria Meer, who became a sort of social media celebrity after her appearance on the show.


Controversies

From the inception of show, back in 2007, ''Pakistan Idol'' faces many problems and immense negative response by audience which leads to stop the production of franchise, it then took six years to handle all the problems and show finally went on air in late 2013. Owing to the production with linearly, shows became icon of the year, all the perceptions went wrong and series garnered millions views. Saray Gama, a production house based in the United Kingdom, accused ''Pakistan Idol'' of violating their copyrights when the series' sponsors used songs used in the show on their individual websites. The production house claimed that the production rights acquired by the show do not naturally extend to promotional material used by their sponsors. After the selection of '' 24 semi-finalist'' race begins to reach at place of ''Top 13'', and the fate of 24 contestants to winner was put on audience by public voting. With the Top 13, contestants like Mehwish, Waqas and Sajid which had been consistent throughout the show were eliminated after facing public votes, this affects and arise many questions on voting system, Judges were left mournful and doleful with the departure of consistent singers, therefore, production of series overviews the voting system and announce that an individual with one
number A number is a mathematical object used to count, measure, and label. The original examples are the natural numbers 1, 2, 3, 4, and so forth. Numbers can be represented in language with number words. More universally, individual number ...
can give maximum ''25 Votes'' to contestants, above that figure no vote will be counted and one vote cost reported Rs. 0.50
Paisa Paisa (also transliterated as ''pice'', ''pesa'', ''poysha'', ''poisha'' and ''baisa'') is a monetary unit in several countries. The word is also a generalised idiom for money and wealth. In India, Nepal, and Pakistan, the ''Paisa'' currently equa ...
+ Tax. During the auditions, show went through the limelight of controversial happening, when in Faisalabad auditions a young girl Maria Meer was rejected by all three judges on course of the immaturity and lean voice of her. The audition episode went viral and a blog war started against judges. Maria became a sort of social media celebrity after her appearance on the show. Her rejection got too much attention that famous writer, broadcaster and journalist
Raza Ali Abidi Raza Ali Abidi ( ur, رضا علی عابدی; born 30 November 1935) is a Pakistani journalist and broadcaster who is best known for his radio documentaries on the Grand Trunk Road in Pakistan (called Sher Shah Suri Marg in India) and his tr ...
stated on his social networking site that: "A girl who is treated so badly in trials of show, i wish some channel with good producers must have done a great-show with her. I need your positive response!". After much controversial act, aspiring singer-songwriter and producer Amanat Ali approaches to Maria Meer family and decided to launch a music video with her. In album of Amanat "Aas", song "Naina Lagay" featuring Maria and himself was recorded, online release of song got much acclaim and Amanat received critical acclaim and appraisal for his step. Maria was invited and approached by many media personalities for interviews and programs.


Revenue and commercial ventures


Media sponsorship

CLEAR and
Pepsi Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. History Pepsi wa ...
are the two foremost sponsors of ''Pakistan Idol'' in its first season.
Q Mobile QMobile (Urdu:) is a Pakistani consumer electronics marketing company which markets smartphones in Pakistan. It is one of the largest smartphone marketing brand in Pakistan with an estimate of one million mobile phones sold monthly. QMobile Phone' ...
and
Mobilink Mobilink ( ur, ) was the trade name of Pakistan Mobile Communications Limited (PMCL), a mobile operator in Pakistan providing a range of prepaid and postpaid voice and data telecommunication services to both individual and corporate subscribers ...
are the official telecom partners of the reality show. * CLEAR – The sponsor is featured on promotional material for the show and also organised a special online audition drive called ''CLEAR Last Chance Auditions'' to give people, who missed the initial auditions, another chance. * Pepsi – Cups bearing the sponsor's logo are featured prominently on the judges' table. * Mobilink – The cellular company is promoted as the show's chosen provider for text votes. The company also organised a mobile audition drive in which contestants were able to record a 60-second audition to be evaluated by the judges. * QMobile – The sponsor's logo is issued in promotional material with the by-line ''"powered by QMobile"''.


See also

*
Coke Studio (Pakistani TV program) ''Coke Studio'' ( ur, ) is a Pakistani television programme and international music franchise which features studio-recorded music performances by established and emerging artists. It is the longest-running annual television music show in Pakis ...
*
Nescafé Basement ''Nescafé Basement'' is a Pakistani music television series which features studio-recorded performances by underground and emerging artists. The show is produced by Nescafé. The artists are recruited and mentored by Xulfi, who is also the music ...
*
Acoustic Station ''Acoustic Station'' is Pakistan's first music web series that produces live music performed in a studio featuring new and established artists. A concept of Kashan Admani, ''Acoustic Station'' focuses on introducing the sound of acoustic ensemb ...


References


External links

* *
''Pakistan Idol''
on
Geo TV Geo Television Network is a television channel based in Pakistan. It was established in May 2002 and is owned by the Jang Media Group. The channel began its test transmission on 14 August 2002, with regular transmission beginning on 1 October ...
{{Pakistani reality television series , state=autocollapse Pakistan Idol