Paddle Pop
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Paddle Pop is a brand of ice confection products originally created by
Streets Streets is the plural of street, a type of road. Streets or The Streets may also refer to: Music * Streets (band), a rock band fronted by Kansas vocalist Steve Walsh * ''Streets'' (punk album), a 1977 compilation album of various early UK punk ba ...
, which is now is owned by the English multinational consumer goods company
Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy dri ...
. It is sold in Australia,
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, and a few other countries. It is held for eating by a wooden stick which protrudes at the base. The brand has a mascot known as the Paddle Pop Lion, or Max, who appears on the product wrapper. Paddle Pops have been very popular since their launch by Streets in 1953, and the name has become one of the best known brands in Australia. It is Streets Icecream's biggest volume item with 70 million annual turnover.


History

Launched to the public in 1953, the brand had a 50-year anniversary in 2004 at which point it was one of the best known brands in Australia. The wooden stick holding the confection is known as a Paddle Pop stick (used commonly for arts and crafts and known also as a popsicle stick or craft stick). In 1960, the brand's mascot was introduced, the Paddle Pop lion. In 1999, Paddle Pop was launched in Malaysia and Indonesia with a promotion that featured a
thermochromic Thermochromism is the property of substances to change color due to a change in temperature. A mood ring is an excellent example of this phenomenon, but thermochromism also has more practical uses, such as baby bottles which change to a differen ...
glow-in-the-dark plastic stick. In 2005, there was a spin-off product which was the Paddle Pop flavour in a dairy snack form. Paddle Pops is now available in 20 countries, although other countries may sell them under different brands from Streets'
Heartbrand This is a list of brands owned by the British multinational consumer goods company Unilever. Unilever's billion euro brands These brands have annual sales of one billion euros or more: * Axe/Lynx *Dove *Omo/Persil * Heartbrand (Wall's) ice ...
sister companies, Wall's and
HB Ice Cream HB Ice Cream (originally an initialisation of both Hughes Brothers and Hazelbrook Farm) is an ice cream brand in Ireland and is part of the Unilever Group's Heartbrand ice cream brand. It manufactures most of the Heartbrand's ice cream range, as w ...
. Paddle Pop Adventures, a Thai animated series, had its first release in late 2005. There are 12 movies for this series, as well as two other animations. Each part was originally released in separate episodes, but was condensed into dubbed movies for Australian audiences. Streets came to media attention in 2010 when they reduced the size of the Paddle Pop by 15%. Streets claimed that this was to make them healthier but others attribute it to food inflation.


Varieties

Paddle Pop ice creams and ice blocks are available in box packs, in ice cream buckets, cups, and commonly in singular form inside freezer displays in stores.


Ice creams

* Strawberry * Chocolate * Banana * Strawberry Milkshake * Koala Choc Caramel (promoting the Australian wildlife rescue organisation '' WIRES'') * Rainbow * Rainbow Swirl * Vanilla Cup * Choc Banana * Blast from the Past (limited time, used retired flavours) * Chocolate & Caramel (60 year anniversary release)


Indonesia exclusive

* Choco Magma (chocolate milk) * Choco Lava (chocolate with creamy sauce) * Fruit Slice Milk Melon * Mochi Choco Vanilla


Retired

* Vanilla * Caramel Choc * Caramel Choc Dip * Bionic Bubble Gum * Choc-Mint Paw Print * Mud Puddle * Choc-Toff * Flaky Choc Caramel * Fruit Salad * Vanilla with chocolate center * Solar suar (orange and berry) * Coffee * Chocolate Banana Mini * Munch Pops * Dessert Log * Lemon Split * Double Bubblegum * Banana Split (banana with chocolate tip)


Ice blocks

* Lemonade * Twirly Pop * Icy Twist * Cyclone * Tubes * Tubes Minis * Tornado Grape * Big Yakoo * Paddle Pop Spider-Man Strawberry * Dragon Popper * Icy Blast Off - Lemonade & Raspberry * Paddle Pop "Icy Blast Off" MinionsStreetsicecream New Zealand Paddle Pop search
/ref> * Twister Mermaid * Paddle Pop
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* Cola Blast * Fun Orange * Fruit Pop * Banana Boat (also sold as Street's Monkey Banana) * Trico (strawberry soursop and guava flavoured, Indonesia exclusive) * Ocean Freeze (not available in Australia) * Dino Freeze (not available in Australia) * Lemon Blast (Indonesia exclusive) * Juice Jets (retired) * Cracker Jets (retired)


Other

* Chocolate Frozen Thick Shake * Shaky Shake * Jiggly Jelly Bubble Gum * Chocolate Flavoured Frozen Desert * Apple Grape Blast (jelly) * Mini fruits (orange mango & passion pine) * Mini milks (strawberry, chocolate) * Marshmallow Twister (Indonesia exclusive)


References

{{Unilever Products introduced in 1953 Ice cream brands Unilever brands Australian brands Australian confectionery Food advertising characters Male characters in advertising Cartoon mascots Fictional lions Lion mascots Mascots introduced in 1960