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A packshot (also pack shot) is a still or moving image of a product, usually including its 
packaging and labeling
Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a ...
, used to portray the product's reputation in advertising on TV. or other media.
Its goal is to trigger in-store, on-shelf product recognition.
The term packshot also refers to product placement in a movie
A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...
or television show
A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite, or cable, excluding breaking news, advertisements, or trailers that are typically placed b ...
.
Packshots often dominate television commercial
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...
s, taking from two to five seconds of a thirty-second commercial.
Forged or leaked packshots for unreleased products have led to controversy or increased interest in the product.
Packshots can be a simple photograph of the product on a white background or can entail the use of elaborate props. Products sold as digital downloads, such as software, sometimes have digitally generated packshots when no physical product or packaging exists.
Packshots can be produced either by photographers or by machines.
References
{{Reflist Advertising Cinematic techniques Film editing