PBC Health Benefits Society,
operating as
A trade name, trading name, or business name, is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name w ...
Pacific Blue Cross, is a not-for-profit health insurance provider headquartered in
Burnaby
Burnaby is a city in the Lower Mainland region of British Columbia, Canada. Located in the centre of the Burrard Peninsula, it neighbours the City of Vancouver to the west, the District of North Vancouver across the confluence of the Burrard I ...
,
British Columbia
British Columbia (commonly abbreviated as BC) is the westernmost province of Canada, situated between the Pacific Ocean and the Rocky Mountains. It has a diverse geography, with rugged landscapes that include rocky coastlines, sandy beaches, ...
, Canada.
History
Affiliated with the
Canadian Association of Blue Cross Plans
The Canadian Association of Blue Cross Plans (CABCP; french: Association canadienne des Croix Bleue) is a federation of regional not-for-profit insurance providers in Canada. All providers that are members of CABCP, called "member plans", are ind ...
, Pacific Blue Cross dates back to the 1940s, when its predecessor organizations - the Medical Services Association (MSA) and CU&C (Credit Union & Cooperative) Health Services Society - were founded. Both companies grew steadily and successfully dealt with major challenges, including the introduction of
Medicare and the merger that brought the two former competitors together as Pacific Blue Cross in 1997.
Now Pacific Blue Cross, with its subsidiary Work and Wellness, formerly branded “BC Life” (British Columbia Life & Casualty Company), provides health, dental, life, disability, travel and other health insurance products to approximately 1 in 3 British Columbians enrolled in group and individual plans. In 2015, Pacific Blue Cross was named the 15th Most Loved Brand in British Columbia by BC Business. In 2016, Pacific Blue Cross was named one of BC's Top Employers. In 2017, Pacific Blue Cross and their unionized staff (under CUPE1816) could not reach a new collective bargaining agreement. The labour dispute ended in September after an agreement was reached on a new 6 year contract. Following the departure of Jan K. Grude, John Crawford was appointed President and CEO in August 2018.
Community Initiatives
The Pacific Blue Cross health foundation supports organizations throughout British Columbia that help improve health outcomes. Notable initiatives of Pacific Blue Cross include Text-Blue-Wish in support of the
Children's Wish Foundation of Canada and Share the Care which celebrated their 75th anniversary by donating $75,000.
[ ]
References
{{reflist
External links
Pacific Blue Cross website
Financial services companies established in 1997
1997 establishments in British Columbia
Health insurance companies of Canada
Companies based in Burnaby
Non-profit organizations based in British Columbia
Financial services companies based in British Columbia