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''PC/Computing'' (later ''Ziff-Davis Smart Business'') was a monthly Ziff Davis publication that for most of its run focused on publishing reviews of IBM-compatible (or "Wintel") hardware and software and tips and reference information for users of such software and hardware.


History and profile

Established in 1988 under the guidance of founding publisher and columnist Michael Kolowich, the magazine was known for its irreverent style and annual "# Microsoft Windows, Windows Superguide" and "Notebook computer, Notebook Torture Test" features. The latter feature involved baking, freezing, shaking, dropping, and splashing notebook computers from various manufacturers and then rating the machines based on which ones survived the "torture" and which ones failed. It also featured columns by editor-in-chief Paul Somerson (formerly of ''PC Magazine'', another Ziff-Davis publication), John C. Dvorak, Gil Schwartz, and, for a time in the 1990s, Penn Jillette. For some years, the magazine ran a regular column featuring an often-silly "debate" between Dvorak and Somerson. Michael Kolowich was the publisher and columnist until 1991. The magazine was based in San Francisco. The magazine changed its editorial focus from technology to Internet business in January 2000 and abandoned its original name shortly thereafter to try to capitalize on interest in the so-called "dot-com" boom of the late 1990s. When the technology Dot-com bubble, bubble burst in mid-2000, the rechristened "Ziff-Davis Smart Business" in January 2000 lost its ad market. The magazine is the recipient of the National Magazine Award in the Personal Service category in 2000. It folded in 2002.


References

Monthly magazines published in the United States Defunct computer magazines published in the United States Magazines established in 1988 Magazines disestablished in 2002 Magazines published in San Francisco {{compu-mag-stub