Outline of Apple Inc.
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The following outline of Apple Inc. is a topical guide to the products, history, retail stores, corporate acquisitions, and personnel under the purview of the American
multinational corporation A multinational company (MNC), also referred to as a multinational enterprise (MNE), a transnational enterprise (TNE), a transnational corporation (TNC), an international corporation or a stateless corporation with subtle but contrasting senses, i ...
Apple Inc. Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company ...


Hardware


Mac

Mac, a family of personal computers made by Apple. * MacBook – notebook lineup **
MacBook Air The MacBook Air is a line of ultrabook computers developed and manufactured by Apple Inc. It consists of a full-size keyboard, a machined aluminum case, and, in the more modern versions, a thin light structure. The Air was originally position ...
– ultrabook ** MacBook Pro – pro notebook *
iMac iMac is a family of all-in-one Mac desktop computers designed and built by Apple Inc. It has been the primary part of Apple's consumer desktop offerings since its debut in August 1998, and has evolved through seven distinct forms. In it ...
– all-in-one consumer desktop *
Mac Mini Mac Mini (stylized as Mac mini) is a small form factor desktop computer developed and marketed by Apple Inc. , it is positioned between the consumer all-in-one iMac and the professional Mac Studio and Mac Pro as one of four current Mac deskto ...
– small form factor desktop *
Mac Studio Mac Studio is a small-form-factor workstation designed, manufactured, and sold by Apple Inc. It is one of four desktop computers in the Mac lineup, sitting above the consumer-range Mac Mini and iMac, and positioned below the Mac Pro. It is co ...
— small form factor desktop workstation * Mac Pro – customizable desktop workstation


iPhone

Apple's smartphone. * iPhone SE — Apple's cheapest iPhone *
iPhone 13 The iPhone 13 and iPhone 13 Mini (stylized as iPhone 13 mini) are smartphones designed, developed, marketed, and sold by Apple Inc. They are the fifteenth generation of iPhones (succeeding the iPhone 12 and iPhone 12 Mini respectively). They ...
— last year's iPhone *
iPhone 14 The iPhone 14 and iPhone 14 Plus (also stylized as iPhone 14+) are smartphones designed, developed, and marketed by Apple Inc. They are the sixteenth generation of iPhones, succeeding the iPhone 13 and iPhone 13 Mini, and was announced durin ...
(and 14 Plus) — this year's iPhone *
IPhone 14 Pro The iPhone 14 Pro and iPhone 14 Pro Max are smartphones designed, developed, and marketed by Apple Inc. They are the sixteenth-generation flagship iPhones, succeeding the iPhone 13 Pro and iPhone 13 Pro Max. The devices were unveiled alongs ...
(and Pro Max) — this year's high-end iPhone


iPad

Apple's tablet lineup. *
iPad The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, operating ...
— the name for Apple's entry-level iPads *
iPad Air The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, operating ...
— a more powerful, higher-end iPad *
iPad Mini The iPad Mini (branded and marketed as iPad mini) is a line of mini tablet computers designed, developed, and marketed by Apple Inc. It is a sub-series of the iPad line of tablets, with screen sizes of 7.9 inches and 8.3 inches. The first- ...
— smaller iPad *
iPad Pro The iPad Pro is a premium model of Apple's iPad tablet computer. It runs iPadOS, a tablet-optimized version of the iOS operating system. The original iPad Pro was introduced in September 2015, and ran iOS 9. The second-generation iPad P ...
— pro iPad


Apple Watch

Apple's smartwatch lineup. *
Apple Watch Apple Watch is a line of smartwatches produced by Apple Inc. It incorporates fitness tracking, health-oriented capabilities, and wireless telecommunication, and integrates with iOS and other Apple products and services. The Apple Watch was rel ...
— base model ** Apple Watch Nike — sports smartwatch ** Apple Watch Hermès — fashion smartwatch * Apple Watch Ultra — high-end model with longer battery


Accessories

*
AirPods AirPods are wireless Bluetooth earbuds designed by Apple Inc. They were first announced on September 7, 2016, alongside the iPhone 7. Within two years, they became Apple's most popular accessory. The most recent model, AirPods (3rd generation ...
— wireless audio accessory lineup **
AirPods AirPods are wireless Bluetooth earbuds designed by Apple Inc. They were first announced on September 7, 2016, alongside the iPhone 7. Within two years, they became Apple's most popular accessory. The most recent model, AirPods (3rd generation ...
— entry-level earbuds ** AirPods Pro — noise-cancelling earbuds ** AirPods Max — over-ear headphones * Apple TV — digital media player *
Apple Pencil Apple Pencil is a line of wireless stylus pen accessories designed and developed by Apple Inc. for use with supported iPad tablets. The first-generation Apple Pencil was announced alongside the first iPad Pro on September 9, 2015. It communi ...
— digital stylus and input device for iPads * HomePod Mini — home speaker with Siri built-in * Siri Remote — Apple TV remote *Computer displays ** Studio Display — consumer display **
Pro Display XDR The Pro Display XDR is a 32-inch flat panel computer monitor created by Apple, based on an LG supplied display, and released on December 10, 2019. It was announced at the Apple Worldwide Developers Conference on June 3, 2019 along with the thir ...
— pro display *Computer peripherals ** Magic Keyboard — Apple's keyboard with optional fingerprint sensor for Macintosh computers *** Magic Keyboard for iPad — Magic Keyboard version for the iPad Pro and iPad Air ** Magic Mouse — Apple's multi-touch mouse **
Magic Trackpad Apple Inc. has designed and manufactured several models of mice, trackpads and other pointing devices, primarily for use with Macintosh computers. Over the years, Apple has maintained a distinct form and function with its mice that reflect th ...
— multi-touch external trackpad


Software


Operating systems

*
macOS macOS (; previously OS X and originally Mac OS X) is a Unix operating system developed and marketed by Apple Inc. since 2001. It is the primary operating system for Apple's Mac computers. Within the market of desktop and lapt ...
— for Macs ** List of macOS built-in apps – apps built-in to macOS **
List of Mac software The following is a list of Macintosh Software – notable computer applications for current macOS operating systems. Video For software designed for the classic Mac OS, see List of old Macintosh software. Anti-malware software The software list ...
– a list of applications for macOS ** List of Mac games — a list of games for macOS. ** Architecture of macOS — macOS's architecture **
History of macOS The history of macOS, Apple's current Mac operating system formerly named Mac OS X until 2011 and then OS X until 2016, began with the company's project to replace its "classic" Mac OS. That system, up to and including its final release Mac ...
— macOS's history **
macOS version history The history of macOS, Apple's current Mac operating system formerly named Mac OS X until 2011 and then OS X until 2016, began with the company's project to replace its "classic" Mac OS. That system, up to and including its final release Mac ...
— macOS's version history *
iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also include ...
— for iPhones *
iPadOS iPadOS is a mobile operating system developed by Apple Inc. for its iPad line of tablet computers. It is a rebranded variant of iOS, the operating system used by Apple's iPhones, renamed to reflect the diverging features of the two product ...
— for iPads *
watchOS watchOS is the operating system of the Apple Watch, developed by Apple Inc. It is based on iOS, the operating system used by the iPhone, and has many similar features. It was released on April 24, 2015, along with the Apple Watch, the only d ...
— for Apple Watch *
tvOS tvOS (formerly known as Apple TV Software) is an operating system developed by Apple Inc. for the Apple TV, a digital media player. In the first-generation Apple TV, Apple TV Software was based on Mac OS X. Starting with the second-generation, ...
— for Apple TV * audioOS — for HomePods


macOS


macOS Server


iOS


Software


Pro apps


Services


Consumer-facing

*
Apple Arcade Apple Arcade is a video game subscription service offered by Apple Inc. It is available through a dedicated tab of the App Store on devices running iOS 13, tvOS 13, iPadOS 13, and macOS Catalina or later. The service launched on September 19 ...
— on-demand game service *
Apple Card Apple Card is a credit card created by Apple Inc. and issued by Goldman Sachs, designed primarily to be used with Apple Pay on Apple devices such as an iPhone, iPad, Apple Watch, or Mac. Currently, it is available only in the United States, w ...
— credit card * Apple Fitness+ — guided workouts *
Apple Music Apple Music is a music, audio and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing playlists. The service also includes the Internet radio stations Apple M ...
— music streaming service * Apple News+ — premium news service *
Apple Podcasts Apple Podcasts (known as simply Podcasts in Apple operating systems) is an audio streaming service and media player application developed by Apple Inc. for playing podcasts. Apple began supporting podcasts with iTunes 4.9 released in June 200 ...
— podcast service *
Apple TV+ Apple TV is a digital media player and microconsole developed and marketed by Apple Inc. It is a small network appliance hardware that plays received media data such as video and audio to a television set or external display. Since its secon ...
— video streaming service *
iCloud iCloud is a cloud service from Apple Inc. launched on October 12, 2011 as a successor to MobileMe. , the service had an estimated 850 million users, up from 782 million users in 2016. iCloud enables users to sync their data to the cloud, inclu ...
— consumer cloud service *
iTunes Store The iTunes Store is a digital media store operated by Apple Inc. It opened on April 28, 2003, as a result of Steve Jobs' push to open a digital marketplace for music. As of April 2020, iTunes offered 60 million songs, 2.2 million apps, 25,00 ...
— digital media store


Back-end

* iTunes Connect — service to upload content to the iTunes Store and Apple Books


Developers

*
App Store An App Store (or app marketplace) is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not include the running of the c ...
— app distribution service ** iOS app approvals – app review and approval process **
Mac App Store The App Store (also known as the Mac App Store) is a digital distribution platform for macOS apps, often referred to as Mac apps, created and maintained by Apple Inc. The platform was announced on October 20, 2010, at Apple's "Back to the Mac ...
— app distribution service for macOS *
Apple Developer Apple Developer (formerly Apple Developer Connection) is Apple Inc.'s website for software development tools, application programming interfaces (APIs), and technical resources. It contains resources to help software developers write software for ...
— Apple's developer network *
WWDC The Worldwide Developers Conference (WWDC) is an information technology conference held annually by Apple Inc. The conference is usually held at Apple Park in California. The event is usually used to showcase new software and technologies in t ...
— Apple's yearly developer conference


Apps

*
Instruments Instrument may refer to: Science and technology * Flight instruments, the devices used to measure the speed, altitude, and pertinent flight angles of various kinds of aircraft * Laboratory equipment, the measuring tools used in a scientific lab ...
— app performance analyzer *
Xcode Xcode is Apple's integrated development environment (IDE) for macOS, used to develop software for macOS, iOS, iPadOS, watchOS, and tvOS. It was initially released in late 2003; the latest stable release is version 14.2, released on December 13, ...
— integrated development environment (IDE)


APIs

* CloudKit — allows developers to build iCloud sync into their apps * Cocoa — Apple's user interface API for macOS *
Cocoa Touch Cocoa Touch is the application development environment for building software programs to run on iOS for the iPhone and iPod Touch, iPadOS for the iPad, watchOS for the Apple Watch, and tvOS for the Apple TV, from Apple Inc. Cocoa Touch ...
— Apple's user interface API for iOS * GymKit — protocol for communication between Apple Watch and gym equipment *
HealthKit Health is a health informatics mobile app, announced by Apple Inc. on June 2, 2014 at its Worldwide Developers Conference (WWDC). The app is available on iPhone and iPod Touch devices running iOS 8 or later. The application holds health data su ...
— APIs to integrate with Apple's Health app *
HomeKit HomeKit, also known as Apple Home, is a software framework developed by Apple Inc., made available in iOS and iPadOS that lets users configure, communicate with and control smart-home appliances using Apple devices. It provides users with a way ...
— home automation framework *
Metal A metal (from Greek μέταλλον ''métallon'', "mine, quarry, metal") is a material that, when freshly prepared, polished, or fractured, shows a lustrous appearance, and conducts electricity and heat relatively well. Metals are typicall ...
— Apple's graphics API on all platforms *
WebKit WebKit is a browser engine developed by Apple and primarily used in its Safari web browser, as well as on the iOS and iPadOS version of any web browser. WebKit is also used by the BlackBerry Browser, PlayStation consoles beginning from the P ...
— open-source browser engine


Retail

*
Apple Store The Apple Store is a chain of retail stores owned and operated by Apple Inc. The stores sell various Apple products, including Mac personal computers, iPhone smartphones, iPad tablet computers, Apple Watch smartwatches, Apple TV digital me ...
— worldwide chain of over 424 retail stores *
Genius Bar The Genius Bar is a technical support service provided by Apple Inc. inside Apple Stores to support the use of its products and services. The locations provide concierge-style, face-to-face support for customers from "Geniuses" who are specially t ...
— tech support and repair service at Apple Stores * Apple Authorized Service Provider — Apple-authorized resellers and repair shops *
AppleCare AppleCare+ is Apple's brand name for extended warranty and technical support plans for their devices. AppleCare+ extends the devices' one year limited warranty and the 90 days of technical support. It also includes unlimited repairs for accidental ...
— warranty and accidental damage support plan for iPhone, iPad and Mac *
Apple certification programs Apple certification programs are IT professional certifications for Apple Inc. products. They are designed to create a high level of technical proficiency among Macintosh service technicians, help desk support, technical support, system administra ...
— IT professional certifications for Apple products


History

*
History of Apple Inc. Apple Inc., originally named Apple Computer, Inc., is a multinational corporation that creates and markets consumer electronics and attendant computer software, and is a digital distributor of media content. Apple's core product lines are the ...
— company history ** Apple Computer, Inc. v. Microsoft Corporation — a 1994
copyright infringement Copyright infringement (at times referred to as piracy) is the use of works protected by copyright without permission for a usage where such permission is required, thereby infringing certain exclusive rights granted to the copyright holder, s ...
lawsuit *
Timeline of Apple Inc. products This timeline of Apple products is a list of all computers, phones, tablets, wearables, and other products sold by Apple Inc. This list is ordered by the release date of the products. Macintosh Performa models were often physically identical to ot ...
— a timeline of all Apple products *
develop Develop or DEVELOP may refer to: * ''Develop'' (magazine), a trade publication for the video game industry * ''Develop'' (Apple magazine), a technical magazine formerly published by Apple Computer * Develop (chess), moving a piece from its origina ...
— Apple's in-house developers' magazine (between Jan 1990 and Mar 1997)


Mac history

*
Mac transition to Intel processors Apple transitioned the CPUs of their Mac and Xserve computers from PowerPC to the x86 architecture from Intel. The change was announced at the 2005 Worldwide Developers Conference (WWDC) by then-Apple CEO Steve Jobs, who said Apple would g ...
— the transition from PowerPC to Intel x86 processors *
Mac transition to Apple silicon The Mac transition to Apple silicon is the process of changing the central processing units (CPUs) of Apple Inc.'s line of Mac computers from Intel's x86-64 processors to Apple-designed systems on a chip that use the ARM64 architecture. CE ...
— the transition from Intel to Apple silicon processors * List of Mac models — list of all Macs throughout history * History of the Macintosh — history of Apple's defunct Macintosh lineup (1984–1998) * Timeline of the Apple II series — a timeline of Apple II computers


Defunct displays

* Apple Studio Display — LCD and CRT display lineup (1998–2004) *
Apple Cinema Display The Apple Cinema Display is a line of flat-panel computer monitors developed and sold by Apple Inc. between 1999 and 2011. It was initially sold alongside the older line of Apple Studio Display (1998–2004), Studio Displays, but eventually rep ...
— defunct display lineup (1999–2011) *
Apple ThunderBolt Display The Apple Thunderbolt Display is a 27-inch flat panel computer monitor developed and sold by Apple Inc. from July 2011 to June 2016. Originally priced at $999, it replaced the 27-inch Apple LED Cinema Display. New to the Thunderbolt Display w ...
— 27-inch computer monitor (2011–2016)


iPhone history

* History of the iPhone — history of Apple's iPhone * List of iPhone models - list of all iPhone devices


Defunct iPhones

*
iPhone (1st generation) The iPhone (retrospectively referred to unofficially as the iPhone 2G, iPhone 1 or original iPhone) is the first iPhone model and the first smartphone designed and marketed by Apple Inc. After years of rumors and speculation, it was official ...
— released in 2007 *
iPhone 3G The iPhone 3G (also known as iPhone 2) is a smartphone that was designed and marketed by Apple Inc.; it is the second generation of iPhone, successor to the original iPhone, and was introduced on June 9, 2008, at the WWDC 2008 at the Mosco ...
– released in 2008 * iPhone 3GS – released in 2009 *
iPhone 4 The iPhone 4 is a smartphone that was designed and marketed by Apple Inc. It is the fourth generation of the iPhone lineup, succeeding the iPhone 3GS and preceding the 4S. Following a number of notable leaks, the iPhone 4 was first unvei ...
– new design, Retina display, released in 2010 *
iPhone 4S The iPhone 4S (originally styled as iPhone 4 S, retroactively stylized with a lowercase 's' as iPhone 4s as of September 2013) is a smartphone that was designed and marketed by Apple Inc. It is the fifth generation of the iPhone, succ ...
– adds Siri, released in 2011 * iPhone 5 – 4" screen, new Lightning connector, nano-SIM support, 4G LTE support, released in 2012 **
iPhone 5C The iPhone 5C (marketed as iPhone 5c) is a smartphone that was designed and marketed by Apple Inc. It is part of the sixth generation of the iPhone. The device was unveiled on September 10, 2013, and released on September 20, 2013, alon ...
– lower cost polycarbonate variant * iPhone 5S – adds
Touch ID Touch ID is an electronic fingerprint recognition feature designed and released by Apple Inc. that allows users to unlock devices, make purchases in the various Apple digital media stores (iTunes Store, App Store, and Apple Books Store), and au ...
, released in 2013 *
iPhone 6 The iPhone 6 and iPhone 6 Plus are smartphones that were designed and marketed by Apple Inc. They are the eighth generation of the iPhone, succeeding the iPhone 5, iPhone 5C and iPhone 5S, and were announced on September 9, 2014, and rele ...
(and 6 Plus) – larger screen, rounder and thinner design, NFC support with Apple Pay, released in 2014 * iPhone 6S (and 6S Plus) – 12 MP camera, 3D Touch, released in 2015 *
iPhone SE (1st generation) The first-generation iPhone SE (also known as iPhone SE or iPhone SE 2016; ''SE'' is an initialism of ''Special Edition'') is a smartphone that was designed, developed, and marketed by Apple Inc. It is part of the 9th generation of the iP ...
– design of the iPhone 5S and internals of the iPhone 6S, released in 2016 *
iPhone 7 The iPhone 7 and iPhone 7 Plus are smartphones that were designed, developed, and marketed by Apple Inc. They are the tenth generation of the iPhone. They were announced on September 7, 2016, at the Bill Graham Civic Auditorium in San Fr ...
(and 7 Plus) — remove the 3.5mm headphone jack, released in 2016 *
iPhone 8 The iPhone 8 and iPhone 8 Plus are smartphones designed, developed, and marketed by Apple Inc. They along with the iPhone X make up the 11th generation of the iPhone. The iPhone 8 was released on September 22, 2017, succeeding the iPhone 7 an ...
(and 8 Plus) – support for wireless charging, new Neural Engine, released in 2017 *
iPhone X The iPhone X (Roman numeral "X" pronounced "ten", also known as iPhone 10) is a smartphone designed, developed and marketed by Apple Inc. It is part of the 11th generation of the iPhone. Available for pre-order from October 27, 2017, it was re ...
— 5.8" screen,
Face ID Face ID is a facial recognition system designed and developed by Apple Inc. for the iPhone and iPad Pro. The system allows biometric authentication for unlocking a device, making payments, accessing sensitive data, providing detailed facial ex ...
, released in 2017 * iPhone XS (and XS Max) — improved camera, released in 2018 **
iPhone XR The iPhone XR (stylized and marketed as iPhone Xʀ; Roman numeral "X" pronounced "ten") is a smartphone designed and manufactured by Apple Inc. It is part of the twelfth generation of the iPhone. Pre-orders began on October 19, 2018, with an ...
– lower-cost model with an LCD screen *
iPhone 11 The iPhone 11 is a smartphone designed, developed, and marketed by Apple Inc. It is the 13th generation of iPhone, succeeding the iPhone XR, and was unveiled on September 10, 2019 alongside the iPhone 11 Pro at the Steve Jobs Theater in Apple ...
— released in 2019 **
iPhone 11 Pro The iPhone 11 Pro and iPhone 11 Pro Max are smartphones designed, developed and marketed by Apple Inc. Serving as the Apple's flagship models of the List of iOS devices, 13th-generation of iPhones, they succeeded the iPhone XS and iPhone XS M ...
(and 11 Pro Max) — triple cameras version *
iPhone SE (2nd generation) The second-generation iPhone SE (also known as the iPhone SE 2 or the iPhone SE 2020) is a smartphone designed, developed, and marketed by Apple Inc. It is part of the 13th generation of the iPhone, alongside the iPhone 11 and 11 Pro/Pro ...
– design of the iPhone 8 and internals of the iPhone 11, released in 2020 *
iPhone 12 The iPhone 12 and iPhone 12 Mini (stylized and marketed as iPhone 12 mini) are a range of smartphones designed, developed, and marketed by Apple Inc. They are the fourteenth-generation, "affordable flagship" iPhones, succeeding the iPhone 1 ...
(and 12 Mini) – OLED screen, released in 2021 **
iPhone 12 Pro The iPhone 12 Pro and iPhone 12 Pro Max are smartphones designed, developed, and marketed by Apple Inc. They are the flagship smartphones in the fourteenth generation of the iPhone, succeeding the iPhone 11 Pro and iPhone 11 Pro Max, respe ...
(and 12 Pro Max) – new design, LIDAR sensor, Dolby Vision HDR video recording


Defunct products

* iPod — defunct portable music player lineup **
IPod Classic The iPod Classic (stylized and marketed as iPod classic and formerly iPod Video or just iPod) is a discontinued portable media player created and formerly marketed by Apple Inc. There were six generations of the iPod Classic, as well as a sp ...
— high-end iPod (2001–2014) ** IPod Mini — smaller iPod (2004–2005) **
IPod Nano The iPod Nano (stylised and marketed as iPod nano) is a discontinued portable media player designed and formerly marketed by Apple Inc. The first generation model was introduced on September 7, 2005, as a replacement for the iPod Mini, usin ...
— smallest iPod (2005–2017) ** IPod Touch — multitouch iPod (2007–2022) * Newton – defunct personal digital assistant (PDA) lineup, the first ones with handwriting recognition *
Xserve Xserve is a line of rack unit computers designed by Apple Inc. for use as servers. Introduced in 2002, it was Apple's first designated server hardware design since the Apple Network Server in 1996. In the meantime, ordinary Power Macintosh G3 ...
— defunct rack-mounted server lineup


Defunct software

*
Aperture In optics, an aperture is a hole or an opening through which light travels. More specifically, the aperture and focal length of an optical system determine the cone angle of a bundle of rays that come to a focus in the image plane. An ...
— professional photo editing app (2005-2015) *
Mac OS Two major famlies of Mac operating systems were developed by Apple Inc. In 1984, Apple debuted the operating system that is now known as the "Classic" Mac OS with its release of the original Macintosh System Software. The system, rebranded "M ...
– the Macintosh operating system preceding macOS (1984–2001) ** Mac OS memory management — Mac OS memory management details ** System 6 — released in 1988 **
System 7 System 7, codenamed "Big Bang", and also known as Mac OS 7, is a graphical user interface-based operating system for Macintosh computers and is part of the classic Mac OS series of operating systems. It was introduced on May 13, 1991, by Apple C ...
— released in 1991 ** Copland — System 7's scrapped successor (1994–1996) **
Mac OS 8 Mac OS 8 is an operating system that was released by Apple Computer on July 26, 1997. It includes the largest overhaul of the classic Mac OS experience since the release of System 7, approximately six years before. It places a greater emphasis o ...
— released in 1997 ** Mac OS 9 — released in 1999 *
Xsan Xsan () is Apple Inc.'s storage area network (SAN) or clustered file system for macOS. Xsan enables multiple Mac desktop and Xserve systems to access shared block storage over a Fibre Channel network. With the Xsan file system installed, these ...
– a storage area network for macOS


Defunct protocols

* AFP — defunct disk sharing network protocol * AppleTalk — defunct local networking protocol (1985–2009)


Ancillary operating systems

*
A/UX A/UX is Apple Computer's Unix-based operating system for Macintosh computers, integrated with System 7's graphical interface and application compatibility. Launched in 1988 and discontinued in 1995 with version 3.1.1, it is Apple's first officia ...
— short-lived commercial OS merging System 7's GUI and application layer atop
UNIX Unix (; trademarked as UNIX) is a family of multitasking, multiuser computer operating systems that derive from the original AT&T Unix, whose development started in 1969 at the Bell Labs research center by Ken Thompson, Dennis Ritchie, an ...
on select 68k Macintoshes *
MkLinux MkLinux (for Microkernel Linux) is an open-source software computer operating system begun by the Open Software Foundation Research Institute and Apple Computer in February 1996, to port Linux to the PowerPC platform, and Macintosh computers. T ...
— a libre experiment in microkernel engineering (1996–2002)


Hardware before 1998


Hardware after 1998


Apple silicon


Technologies and protocols

*
AirDrop An airdrop is a type of airlift in which items including weapons, equipment, humanitarian aid or leaflets are delivered by military or civilian aircraft without their landing. Developed during World War II to resupply otherwise inaccessible tr ...
— Mac and iOS filesharing protocol *
Apple Lossless The Apple Lossless Audio Codec (ALAC), also known as Apple Lossless, or Apple Lossless Encoder (ALE), is an audio coding format, and its reference audio codec implementation, developed by Apple Inc. for lossless data compression of digital music ...
– open-source lossless audio codec * Bonjour — Apple's implementation of Zeroconf *
CarPlay CarPlay is an Apple standard which enables a car radio or head unit to be a display and a controller for an iOS device. It is available on all iPhone models beginning with iPhone 5 running iOS 7.1 or later. According to Apple's website, all m ...
— a standard for connecting to cars


Personnel


Founders

* Steve Jobs — 1976–1985, 1997–2011 — Co-founder, chairman, CEO * Steve Wozniak — 1976–1985 — Co-founder, Engineer (ceremonial role; 1985–current) *
Ronald Wayne Ronald Gerald Wayne (born May 17, 1934) is a retired American electronics industry businessman. He co-founded Apple Computer Company (now Apple Inc.) as a partnership with Steve Wozniak and Steve Jobs on April 1, 1976, providing administrativ ...
— 1976–1976 — Co-founder (briefly; 2 weeks).


CEOs

*
Tim Cook Timothy Donald Cook (born November 1, 1960) is an American business executive who has been the chief executive officer of Apple Inc. since 2011. Cook previously served as the company's chief operating officer under its co-founder Steve Jobs ...
— 2011–current **Former CEOs: *** Michael Scott — 1977–1981 ***
Mike Markkula Armas Clifford "Mike" Markkula Jr. (; born February 11, 1942) is an American electrical engineer, businessman and investor. He was the original angel investor, first chairman, and second CEO for Apple Computer, Inc., providing critical early f ...
— 1981–1983 ***
John Sculley John Sculley III (born April 6, 1939) is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became chief executive officer (CEO) ...
— 1983–1993 ***
Michael Spindler Michael Spindler (22 December 1942 – 2017) was a German businessman who was president and CEO of Apple from 1993 to 1996. Spindler was born in Berlin. Personal life From 1985 until his death in 2017, Spindler lived between Paris, France, and Sa ...
— 1993–1996 *** Gil Amelio — 1996–1997 *** Steve Jobs — 1997–2011


Board of directors

*
Al Gore Albert Arnold Gore Jr. (born March 31, 1948) is an American politician, businessman, and environmentalist who served as the 45th vice president of the United States from 1993 to 2001 under President Bill Clinton. Gore was the Democratic no ...
— 1997–current — 45th Vice President of the United States *
Tim Cook Timothy Donald Cook (born November 1, 1960) is an American business executive who has been the chief executive officer of Apple Inc. since 2011. Cook previously served as the company's chief operating officer under its co-founder Steve Jobs ...
— 2011–current — President and CEO of Apple *
Andrea Jung Andrea Jung (鍾彬嫻, pinyin: Zhōng Bīnxián, jyutping: zung1 ban1 haa4) (born 1958) is a Canadian-American executive, non-profit leader, and prominent women's-issues supporter based in New York City. In April 2014, she became president and ...
— 2008–current — former CEO of Avon Products * Arthur D. Levinson — 2000–current — former CEO Genentech, Chairman of Apple Inc. since 2011 * Ronald Sugar — 2010–current — former CEO of
Northrop Grumman Northrop Grumman Corporation is an American multinational aerospace and defense technology company. With 90,000 employees and an annual revenue in excess of $30 billion, it is one of the world's largest weapons manufacturers and military techn ...
* James A. Bell — 2015–current — former CFO of
Boeing The Boeing Company () is an American multinational corporation that designs, manufactures, and sells airplanes, rotorcraft, rockets, satellites, telecommunications equipment, and missiles worldwide. The company also provides leasing and p ...
* Alex Gorsky — 2021–current — CEO of Johnson & Johnson *
Monica C. Lozano Monica Cecilia Lozano (born July 21, 1956) is the president of the College Futures Foundation, based in San Francisco. Previously she was an American newspaper editor, the publisher and CEO of ''La Opinión'' and CEO of its parent company, ImpreMe ...
— 2021–current — CEO of College Futures Foundation * Susan Wagner — 2014–current —
BlackRock BlackRock, Inc. is an American multi-national investment company based in New York City. Founded in 1988, initially as a risk management and fixed income institutional asset manager, BlackRock is the world's largest asset manager, with trill ...
founding partner and director


Former board members

* Bill Campbell — 1997–2016 — former chairman and CEO of
Intuit Intuit Inc. is an American business software company that specializes in financial software. The company is headquartered in Mountain View, California, and the CEO is Sasan Goodarzi. Intuit's products include the tax preparation application ...
* Millard Drexler — 1999–2015 — former chairman and CEO,
J. Crew J.Crew Group, Inc., is an American multi-brand, multi-channel, specialty retailer. The company offers an assortment of women's, men's, and children's apparel and accessories, including swimwear, outerwear, lounge-wear, bags, sweaters, denim, dr ...
*
Jerry York Jerry York (born July 25, 1945) is an American former ice hockey coach who was the men's ice hockey coach at Boston College. York is the winningest coach in NCAA hockey, and leads the all-time list as the only Division I head coach with over 1, ...
— 1997–2010 — former CFO of IBM and Chrysler * Bob Iger — 2011–2019 — former president and CEO,
The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Disney Stud ...


Executives

*
Tim Cook Timothy Donald Cook (born November 1, 1960) is an American business executive who has been the chief executive officer of Apple Inc. since 2011. Cook previously served as the company's chief operating officer under its co-founder Steve Jobs ...
— 1998–current — CEO (previously SVP of Worldwide Sales and Operations) * Jeff Williams — 1998–current —
COO COO or coo may refer to: Business * Certificate of origin, used in international trade * Chief operating officer or chief operations officer, high-ranking corporate official * Concept of operations, used in Systems Engineering Management Process ...
* Luca Maestri — 2013–current —
CFO The chief financial officer (CFO) is an officer of a company or organization that is assigned the primary responsibility for managing the company's finances, including financial planning, management of financial risks, record-keeping, and financ ...
* Katherine L. Adams — 2017–current —
General Counsel A general counsel, also known as chief counsel or chief legal officer (CLO), is the chief in-house lawyer for a company or a governmental department. In a company, the person holding the position typically reports directly to the CEO, and their ...
* Greg "Joz" Joswiak — 1986–current — SVP Worldwide Marketing *
Craig Federighi Craig Federighi (born May 27, 1969) is an American engineer and business executive who is the senior vice president (SVP) of software engineering at Apple Inc. He oversees the development of iOS, iPadOS, macOS and Apple's common operating syste ...
— 1996–1999, 2009-current — SVP Software Engineering. *
Eddy Cue Eddy Cue (born Eduardo H. Cue; October 23, 1964) is Apple's senior vice president of Services, reporting to CEO Tim Cook. Cue oversees Apple's numerous content stores including the iTunes Store, the Apple Books Store, and Apple Music, as well ...
— 1989–current — SVP Services. *
John Giannandrea John Giannandrea is a Scottish software engineer and businessman. He co-founded Metaweb, led Google Search and artificial intelligence Artificial intelligence (AI) is intelligence—perceiving, synthesizing, and inferring information ...
— 2018–current — SVP Machine Learning and AI Strategy *
John Ternus John Ternus is Apple Inc., Apple's Senior Vice President, senior vice president of hardware engineering, reporting to CEO Tim Cook. Ternus leads the Macintosh, Mac, iPhone, iPad, iPod, Apple TV, HomePod, AirPods and Apple Watch engineering teams, ...
— 2001–current — SVP Hardware Engineering *
Johny Srouji Johny Srouji (Arabic: جوني سروجي; Hebrew: ג'וני סרוג'י; born 1964) is an Israeli executive, currently Apple's senior vice president of Hardware Technologies. Early life and education Srouji was born in the Abbas neighborhoo ...
— 2008–current — SVP Hardware Technologies * Deirdre O'Brien — 1991–current — SVP Retail + People *
Sabih Khan Sabich or sabih ( he, סביח ) is a sandwich of pita or laffa bread stuffed with fried eggplants, hard boiled eggs, chopped salad, parsley, amba and tahini sauce. It is an Iraqi Jewish dish that has become a staple of Israeli cuisine, as a re ...
— 1995–current — SVP Operations


Former executives

*
Peter Oppenheimer Peter Oppenheimer is the former senior vice president and Chief Financial Officer of Apple Inc and has been a member of the board of directors of Goldman Sachs since 2014. Oppenheimer spent 18 years at Apple, reporting directly to CEO Tim C ...
— 1996–2014 — SVP and
CFO The chief financial officer (CFO) is an officer of a company or organization that is assigned the primary responsibility for managing the company's finances, including financial planning, management of financial risks, record-keeping, and financ ...
*Henri Lamiraux — 1990–2013 — former iOS (previously Mac OS then OS X) Software Engineering VP *
Scott Forstall Scott James Forstall (born 1969) is an American software engineer, known for leading the original software development team for the iPhone and iPad, and Broadway producer, known for co-producing the Tony award-winning '' Fun Home'' and '' Eclips ...
— 1996–2011 — former SVP of iOS
Software Software is a set of computer programs and associated software documentation, documentation and data (computing), data. This is in contrast to Computer hardware, hardware, from which the system is built and which actually performs the work. ...
. *
Ron Johnson Ronald Harold Johnson (born April 8, 1955) is an American accountant, businessman, and politician serving as the senior United States senator from Wisconsin, a seat he has held since 2011. A Republican, Johnson was first elected to the U.S. S ...
— 2000–2011 — former SVP of Retail Operations. *
John Browett John Browett (born 1963) is a British businessman. Between January 2016 and August 2017 he was chief executive of the Dunelm Group. From March 2013 to February 2015, he was chief executive of the British clothing retailer Monsoon Accessorize, a ...
— 2012–2012 — SVP of Retail. Former CEO of Dixons. *
Mark Papermaster Mark D. Papermaster (born 1961) is an American business executive currently serving as the chief technology officer (CTO) and executive vice president for Technology and Engineering at Advanced Micro Devices (AMD). On January 25, 2019 he was promo ...
— 2008–2010 — former SVP of Devices Hardware Engineering. *
Bertrand Serlet Bertrand Serlet (; born 1960) is a French software engineer and businessman; he worked first at the ''Institut national de recherche en informatique et en automatique'' (INRIA) before leaving France for the United States in 1985. He was the Seni ...
— 1997–2011 — former SVP of
Software Engineering Software engineering is a systematic engineering approach to software development. A software engineer is a person who applies the principles of software engineering to design, develop, maintain, test, and evaluate computer software. The term '' ...
* Sina Tamaddon — 1997–2009— former SVP of
Applications Application may refer to: Mathematics and computing * Application software, computer software designed to help the user to perform specific tasks ** Application layer, an abstraction layer that specifies protocols and interface methods used in a c ...
*
Angela Ahrendts Angela Jean Ahrendts, DBE (born June 7, 1960) is an American businesswoman who was previously the senior vice president of retail at Apple Inc. She was the CEO of Burberry from 2006 to 2014. Ahrendts left Burberry to join Apple in 2014. Ahrendts ...
— 2014–2019 — former SVP of Retail. Formerly CEO of
Burberry Burberry is a British luxury fashion house established in 1856 by Thomas Burberry headquartered in London, England. It currently designs and distributes ready to wear, including trench coats (for which it is most famous), leather accessorie ...
*
Jonathan Ive Sir Jonathan Paul Ive (born 27 February 1967) is a British industrial and product designer, as well as businessman. Ive was the chief design officer (CDO) of Apple Inc. from 1997 until 2019 (known as senior vice principal of industrial design ...
— 1992–2019 — CDO (previously SVP of Industrial Design) * Bruce Sewell — 2009–2017 — formerly General Counsel * Dan Riccio — 1998–current — former SVP of Hardware Engineering, currently working on unnamed project *
Phil Schiller Philip W. Schiller (born June 8, 1960) is an Apple Fellow at Apple Inc. He is a prominent figure in Apple's keynotes and has been a member of the company's executive team since Steve Jobs returned to Apple in 1997. In 2020 he became the first ...
— 1997–current — Apple Fellow (previously SVP of Worldwide
Marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
) *
Bob Mansfield Bob Mansfield is an American hardware engineer working at Apple, Inc. He was formerly Senior Vice President of Technologies, before leaving that role to focus on unnamed future products. It has been claimed that he supervised the development of t ...
— 2005–2012 — former SVP of Mac and Devices Hardware Engineering (later Technologies), from July 2013, retained for "special projects"


Other contributors

*
Mark Davis Mark Davis may refer to: Entertainers *Mark Davis (talk show host), American radio talk show host * Mark Jonathan Davis (born 1965), American actor/singer and creator of Richard Cheese *Mark Davis, American bassist and founding member for the band ...
, software engineer and language programmer who started his career at Apple *
Apple worker organizations Apple Inc. workers around the globe have been involved in organizing since the 1990s. Apple worker organizations have been made up of retail, corporate, and outsourced workers. Employees have joined trade unions and formed works councils in A ...


Subsidiaries

*
Braeburn Capital Braeburn Capital Inc. is an asset management company based in Reno, Nevada and a subsidiary of Apple Inc. Its offices are located at 6900 S. McCarran Boulevard in Reno. History Apple created the company on October 3, 2005 to better manage i ...
– Apple-owned
asset management company An asset management company (AMC) is an asset management / investment management company/firm that invests the pooled funds of retail investors in securities in line with the stated investment objectives. For a fee, the company/firm provides more ...
*
FileMaker Inc. Claris International Inc., formerly FileMaker Inc., is a computer software development company formed as a subsidiary company of Apple Computer (now Apple Inc.) in 1987. It was given the source code and copyrights to several programs that were ...
– Apple subsidiary that designs and releases database applications *
Kaleida Labs Kaleida Labs formed in 1991 to produce the multimedia cross-platform Kaleida Media Player and the object oriented scripting language ScriptX that was used to program its behavior. The system was aimed at the production of interactive CD ROM titl ...
– (founded 1992) a partnership co-founded with IBM as a result of the historic 1991 AIM alliance, meant to explore the creation of multimedia platforms *
Taligent Taligent Inc. (a portmanteau of "talent" and "intelligent") was an American software company. Based on the Pink object-oriented operating system conceived by Apple in 1988, Taligent Inc. was incorporated as an Apple/IBM partnership in 1992, and ...
– (founded March 2, 1992), a partnership co-founded with IBM as a result of the historic 1991 AIM alliance, meant to bring the radically
object-oriented operating system An object-oriented operating system is an operating system that is designed, structured, and operated using object-oriented programming principles. An object-oriented operating system is in contrast to an object-oriented user interface or programm ...
Pink to market


Mergers and acquisitions

* Apple Inc. mergers and acquisitions – a list of company
mergers and acquisitions Mergers and acquisitions (M&A) are business transactions in which the ownership of companies, other business organizations, or their operating units are transferred to or consolidated with another company or business organization. As an aspect ...
by Apple (in alphabetical order): **AlgoTrim – (bought August 2013), a Swedish
data compression In information theory, data compression, source coding, or bit-rate reduction is the process of encoding information using fewer bits than the original representation. Any particular compression is either lossy or lossless. Lossless compressio ...
company, especially focused on still/video image compression, founded by Anders Berglund, Anders Holtsberg, and Martin Lindberg in 2005. **
Anobit Anobit Technologies, Ltd. ( he, אנוביט) was an Israeli fabless designer of flash memory controllers. They were acquired by Apple in 2012 as they were the maker of a flash-memory drive component for the iPhone. Background The firm was foun ...
– (bought December 2011), an Israeli
fabless Fabless manufacturing is the design and sale of hardware devices and semiconductor chips while outsourcing their fabrication (or ''fab'') to a specialized manufacturer called a semiconductor foundry. These foundries are typically, but not exclu ...
flash memory company, founded by Ehud Weinstein, Ariel Maislos, and Ofir Shalvi in 2006. ** AuthenTec – (bought July 2012), security hardware and software for PCs and mobile device company, founded in 1998. **
Beats Electronics Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is an American consumer audio products manufacturer headquartered in Culver City, California. The company was founded by music producer Dr. Dre and record company exec ...
– (bought August 2014), music headphones and streaming service **
Chomp Chomp is a two-player strategy game played on a rectangular grid made up of smaller square cells, which can be thought of as the blocks of a chocolate bar. The players take it in turns to choose one block and "eat it" (remove from the board), tog ...
– (bought February 2012), an app search engine company, founded by Ben Keighran and Cathy Edwards in 2009. ** Cue – (bought October 2013), a personal assistant app company, founded by Daniel Gross and Robby Walker in 2010. **
Emagic Emagic was a music software and hardware company based in Rellingen, Germany and a satellite office in Grass Valley, California. On July 1, 2002 Emagic was bought by Apple Computer. Emagic's Windows-based product offerings were discontinued on ...
– (bought July 2002), music software and hardware company, best known for its music sequencer,
Logic Logic is the study of correct reasoning. It includes both formal and informal logic. Formal logic is the science of deductively valid inferences or of logical truths. It is a formal science investigating how conclusions follow from premise ...
. **Embark – (bought August 2013), a startup company focused on developing transit information apps for user public transportation navigation in major US cities, founded by John Hering, David Hodge, Taylor Malloy, and Ian Leighton in 2011. **
FingerWorks FingerWorks was a gesture recognition company based in the United States, known mainly for its TouchStream multi-touch keyboard. Founded by John Elias and Wayne Westerman of the University of Delaware in 1998, it produced a line of multi-touch ...
– (bought early 2005), a gesture recognition company, founded by John Elias and Wayne Westerman in 1998. ** HopStop – (bought July 2013), an online
transit Transit may refer to: Arts and entertainment Film * ''Transit'' (1979 film), a 1979 Israeli film * ''Transit'' (2005 film), a film produced by MTV and Staying-Alive about four people in countries in the world * ''Transit'' (2006 film), a 2006 ...
guide with subway, bus directions, and maps, founded by Chinedu Echeruo in 2005. **
Intrinsity Intrinsity was a privately held Austin, Texas based fabless semiconductor company; it was founded in 1997 as ''EVSX'' on the remnants of Exponential Technology and changed its name to Intrinsity in 2000. It had around 100 employees and supplied too ...
– (bought April 2010),
fabless semiconductor company Fabless manufacturing is the design and sale of hardware devices and semiconductor chips while outsourcing their fabrication (or ''fab'') to a specialized manufacturer called a semiconductor foundry. These foundries are typically, but not exclu ...
, founded as EVSX in 1997 on the remnants of
Exponential Technology Exponential Technology was a vendor of PowerPC microprocessors. The company was founded by George Taylor and Jim Blomgren in 1993. The company's plan was to use BiCMOS technology to produce very fast processors for the Apple Computer market. Logic ...
, then renamed Intrinsity in 2000. **
Lala Lala may refer to: Geography * Lala language (disambiguation) Places * Lala (Naples Metro), an underground metro station in Naples, Italy * Lala, Assam, a town in Assam, India * Lala, Ilam, a village in Ilam Province, Iran * Lala, Lanao del ...
– (bought December 2009), online music store company, founded by Bill Nguyen. **Locationary – (bought July 2013), a Canadian crowdsourced location data management company, founded by Grant Ritchie in 2009. **Matcha – (bought August 2013), a
second screen A second screen involves the use of a computing device (commonly a mobile device, such as a smartphone or tablet) to provide an enhanced viewing experience for content on another device, such as a television. In particular, the term commonly refer ...
TV/video startup, previously available as a media discovery iOS app (closed in May 2013), founded by Guy Piekarz, Ilan Ben Zeev, and Paul Petrick in September 2010. **
NeXT Next may refer to: Arts and entertainment Film * ''Next'' (1990 film), an animated short about William Shakespeare * ''Next'' (2007 film), a sci-fi film starring Nicolas Cage * '' Next: A Primer on Urban Painting'', a 2005 documentary film Lit ...
– (bought December 1996), computer company, founded in 1985 by Apple Inc. co-founder Steve Jobs after he was fired from Apple the same year. Current macOS, iOS, watchOS, and tvOS operating systems are largely built on its
programming environment An integrated development environment (IDE) is a software application that provides comprehensive facilities to computer programmers for software development. An IDE normally consists of at least a source code editor, build automation tools a ...
standard,
OpenStep OpenStep is a defunct object-oriented application programming interface (API) specification for a legacy object-oriented operating system, with the basic goal of offering a NeXTSTEP-like environment on non-NeXTSTEP operating systems. OpenStep wa ...
. Early versions of
Mac OS X Server macOS Server, formerly Mac OS X Server and OS X Server, is a discontinued series of Unix-like server operating systems developed by Apple Inc., based on macOS and later add-on software packages for the latter. macOS Server added serve ...
(codename Rhapsody) were OPENSTEP with a Mac-look and feel. **
Nothing Real Nothing Real L.L.C was a company founded in October 1996 by Allen Edwards and Arnaud Hervas which developed high-end digital effects software for the feature film, broadcast and interactive gaming industries. It was purchased in February 2002 by Ap ...
– (bought February 2002), a high-end digital effects software development company for the feature film, broadcast and interactive gaming industries, founded by Allen Edwards and Arnaud Hervas in October 1996. **
P.A. Semi P. A. Semi (originally Palo Alto Semiconductor) was an American fabless semiconductor company founded in Santa Clara, California in 2003 by Daniel W. Dobberpuhl, who was previously the lead designer for the DEC Alpha 21064 and StrongARM process ...
– (bought April 2008), a fabless semiconductor company founded by Daniel W. Dobberpuhl in 2003. **Particle – (bought September 2012), a
HTML5 HTML5 is a markup language used for structuring and presenting content on the World Wide Web. It is the fifth and final major HTML version that is a World Wide Web Consortium (W3C) recommendation. The current specification is known as the HTML ...
web app A web application (or web app) is application software that is accessed using a web browser. Web applications are delivered on the World Wide Web to users with an active network connection. History In earlier computing models like client-serve ...
company, founded by Ericson de Jesus, Cole Rise, and Aubrey Anderson in 2008. **Passif Semiconductor – (bought August 2013), an
Oakland, California Oakland is the largest city and the county seat of Alameda County, California, United States. A major West Coast of the United States, West Coast port, Oakland is the largest city in the East Bay region of the San Francisco Bay Area, the third ...
based
semiconductor A semiconductor is a material which has an electrical conductivity value falling between that of a conductor, such as copper, and an insulator, such as glass. Its resistivity falls as its temperature rises; metals behave in the opposite way. ...
company specializing in low energy wireless chips, founded by Ben Cook and Axel Berny in 2007. **
PrimeSense PrimeSense was an Israeli 3D sensing company based in Tel Aviv. PrimeSense had offices in Israel, North America, Japan, Singapore, Korea, China and Taiwan. PrimeSense was bought by Apple Inc. for $360 million on November 24, 2013. History Pri ...
– (bought November 2013), an
Israel Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...
i fabless semiconductor company specializing in 3D sensing, founded by Aviad Maizels, Alexander Shpunt, Ophir Sharon, Tamir Berliner and Dima Rais in 2005. **Redmatica – (bought June 2012), an Italian music editing software company, known for Keymap Pro sampler software, founded by Andrea Gozzi in 2004. ** Silicon Color – (bought October 2006), "FinalTouch" color correction software and non-linear
video editing software Video editing software, or a video editor is software used performing the post-production video editing of digital video sequences on a non-linear editing system. It has replaced traditional flatbed celluloid film editing tools and analog video ...
development company, now known as Apple's
Final Cut Pro Final Cut Pro is a series of non-linear video editing software programs first developed by Macromedia Inc. and later Apple Inc. The most recent version, Final Cut Pro 10.6.4, runs on Mac computers powered by macOS Big Sur 11.5.1 or later. The ...
software. **
Siri Siri ( ) is a virtual assistant that is part of Apple Inc.'s iOS, iPadOS, watchOS, macOS, tvOS, and audioOS operating systems. It uses voice queries, gesture based control, focus-tracking and a natural-language user interface to answer qu ...
– (bought April 2010), an
intelligent personal assistant An intelligent virtual assistant (IVA) or intelligent personal assistant (IPA) is a software agent that can perform tasks or services for an individual based on commands or questions. The term "chatbot" is sometimes used to refer to virtual ...
and
knowledge navigator The Knowledge Navigator is a concept described by former Apple Computer CEO John Sculley in his 1987 book, ''Odyssey: Pepsi to Apple''. It describes a device that can access a large networked database of hypertext information, and use software ...
software company, founded by Dag Kittlaus,
Adam Cheyer Adam Cheyer (born c. 1966) is a co-founder of Siri Inc. and formerly a director of engineering in the iPhone group at Apple. Early life and education Cheyer attended Sharon High School, in Sharon, Massachusetts. After graduating in 1984, Cheyer ...
,
Tom Gruber Thomas Robert Gruber (born 1959) is an American computer scientist, inventor, and entrepreneur with a focus on systems for knowledge sharing and collective intelligence. He did foundational work in ontology engineering and is well known for his ...
, together with Norman Winarsky in 2007. Apple initially integrated the software into iOS, the later to the
watchOS watchOS is the operating system of the Apple Watch, developed by Apple Inc. It is based on iOS, the operating system used by the iPhone, and has many similar features. It was released on April 24, 2015, along with the Apple Watch, the only d ...
and
tvOS tvOS (formerly known as Apple TV Software) is an operating system developed by Apple Inc. for the Apple TV, a digital media player. In the first-generation Apple TV, Apple TV Software was based on Mac OS X. Starting with the second-generation, ...
platforms. ** Spruce Technologies – (bought July 2001), a
DVD authoring DVD authoring is the process of creating a DVD video capable of playing on a DVD player. DVD authoring software must conform to the specifications set by the DVD Forum. DVD authoring is the second step in the process of producing finished DVD ...
company, founded by Dr. Hiromu Soga in 1996. ** Topsy – (bought December 2013), a US
data analytics Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns toward effective decision-making. It ...
company, founded by Vipul Ved Prakash, Rishab Aiyer Ghosh, Gary Iwatani, Justin Foutts in 2007. **WiFiSlam – (bought March 2013), an indoor location services company, founded by former Stanford students Darin Tay, Joseph Huang, Jessica Tsoong and Dave Millman in 2011.


Design

* Design motifs – design elements intrinsic to Apple Inc. products. * Apple Industrial Design Group (IDg) – the industrial design arm that crafts product design * Typography of Apple Inc. – typography and typefacesused by Apple Inc. in its marketing and operating systems


Media

* Media events – special events where Apple Inc. announce the release of their products and services. Usually, this is done by Apple's current CEO often featuring other executives, previously most notably Steve Jobs. **
Stevenote Stevenote is a colloquial term for keynote speeches given by Steve Jobs, former CEO of Apple, at events such as the Apple Worldwide Developers Conference, Macworld Expo, and Apple Expo. Because most Apple product releases were first shown to th ...
– keynote addresses, usually held at the beginning of media events, where former CEO Steve Jobs would announce the release of new Apple products. Noted for his idiosyncratic style of presenting, and also for his " One More Thing..." surprise announcements at the end. *
Advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
– various Apple Inc. advertising techniques and campaigns. **
1984 (advertisement) "1984" is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed ...
– specific TV and print ad campaign, inferring how Mac computers will free users from tyrannies similar to those prophesied in the George Orwell novel ''
Nineteen Eighty-Four ''Nineteen Eighty-Four'' (also stylised as ''1984'') is a dystopian social science fiction novel and cautionary tale written by the English writer George Orwell. It was published on 8 June 1949 by Secker & Warburg as Orwell's ninth and fina ...
''. Launched the first
Macintosh The Mac (known as Macintosh until 1999) is a family of personal computers designed and marketed by Apple Inc. Macs are known for their ease of use and minimalist designs, and are popular among students, creative professionals, and software en ...
computer; the Macintosh 128K. **
Think different "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. The slogan has been widely taken as a resp ...
– specific TV & print ad campaign, inferring how Macs do things differently (meaning ''better'') to other computers used in the home and small to medium-sized businesses. **
Get a Mac The "Get a Mac" campaign is a television advertising campaign created for Apple Inc. (Apple Computer, Inc. at the start of the campaign) by TBWA\Media Arts Lab, the company's advertising agency, that ran from 2006 to 2009. The advertising cam ...
– TV ad campaign, humorously inferring the superior nature of a Mac vs. Windows PC. ** iPod advertising – various iPod ad campaigns since its initial release in 2001.


Apple-related

*
Apple community The Apple community is a group of people interested in Apple Inc. and its products, who report information in various media. Generally this has evolved into a proliferation of websites, but latterly has also expanded into podcasts (both audio an ...
– the many various online websites and offline groups where Apple Inc.'s products and services are discussed and analyzed, as well as future products rumored about. *
Apple Campus The Apple Campus is the former corporate headquarters of Apple Inc. from 1993 until 2017, when it was largely replaced by Apple Park, though it is still used by Apple as office and lab space. The campus is located at 1 Infinite Loop in Cupertin ...
– the
Cupertino Cupertino ( ) is a city in Santa Clara County, California, United States, directly west of San Jose on the western edge of the Santa Clara Valley with portions extending into the foothills of the Santa Cruz Mountains. The population was 57,8 ...
,
California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...
-based set of buildings forming the basis of Apple Inc.'s main campus business headquarters, where most office staff are based. A new, mostly single building, called
Apple Campus 2 Apple Park is the corporate headquarters of Apple Inc., located in Cupertino, California, United States. It was opened to employees in April 2017, while construction was still underway, and superseded the original headquarters at 1 Infinite ...
, opened in 2017. * Apple Inc. litigation – various legal disputes the company has been involved in. *
Criticism of Apple Inc. The corporate practices of Apple include Apple Inc.'s impact on the environment, relationships with governments, litigation it has been party to, its manufacturing practices, market impact, its media relations, product-related practices, and paym ...
– various criticisms leveled at Apple Inc. *
Mac transition to Intel processors Apple transitioned the CPUs of their Mac and Xserve computers from PowerPC to the x86 architecture from Intel. The change was announced at the 2005 Worldwide Developers Conference (WWDC) by then-Apple CEO Steve Jobs, who said Apple would g ...
– the process of Apple changing the CPU of
Macintosh The Mac (known as Macintosh until 1999) is a family of personal computers designed and marketed by Apple Inc. Macs are known for their ease of use and minimalist designs, and are popular among students, creative professionals, and software en ...
computers from PowerPC processors to
Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 seri ...
x86 x86 (also known as 80x86 or the 8086 family) is a family of complex instruction set computer (CISC) instruction set architectures initially developed by Intel based on the Intel 8086 microprocessor and its 8088 variant. The 8086 was intr ...
processors, during 2006. ** Apple–Intel architecture – the
architecture Architecture is the art and technique of designing and building, as distinguished from the skills associated with construction. It is both the process and the product of sketching, conceiving, planning, designing, and constructing building ...
of Intel-based Apple computers, using
Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 seri ...
x86 x86 (also known as 80x86 or the 8086 family) is a family of complex instruction set computer (CISC) instruction set architectures initially developed by Intel based on the Intel 8086 microprocessor and its 8088 variant. The 8086 was intr ...
processors rather than the PowerPC and 68k processors used in their predecessors. **
Universal binary The universal binary format is, in Apple parlance, a format for executable files that run natively on either PowerPC or Intel-manufactured IA-32 or Intel 64 or ARM64-based Macintosh computers. The format originated on NeXTStep as " Multi ...
– in
Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, where its wild ancestor, ' ...
parlance, an
executable file In computing, executable code, an executable file, or an executable program, sometimes simply referred to as an executable or binary, causes a computer "to perform indicated tasks according to encoded instructions", as opposed to a data fil ...
or application bundle that runs natively on either PowerPC or
Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 seri ...
-manufactured
IA-32 IA-32 (short for "Intel Architecture, 32-bit", commonly called i386) is the 32-bit version of the x86 instruction set architecture, designed by Intel and first implemented in the 80386 microprocessor in 1985. IA-32 is the first incarnation o ...
or
Intel 64 x86-64 (also known as x64, x86_64, AMD64, and Intel 64) is a 64-bit version of the x86 instruction set, first released in 1999. It introduced two new modes of operation, 64-bit mode and compatibility mode, along with a new 4-level paging mo ...
-based Macs; it is an implementation of the concept more generally known as a
fat binary A fat binary (or multiarchitecture binary) is a computer executable program or library which has been expanded (or "fattened") with code native to multiple instruction sets which can consequently be run on multiple processor types. This results ...
. *** Xslimmer
macOS macOS (; previously OS X and originally Mac OS X) is a Unix operating system developed and marketed by Apple Inc. since 2001. It is the primary operating system for Apple's Mac computers. Within the market of desktop and lapt ...
utility application developed by LateNiteSoft, designed to tweak universal binaries applications by stripping the binary from either its PowerPC or
Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 seri ...
code (depending on the system architecture used), in order to save hard disk space. **
Rosetta Rosetta or Rashid (; ar, رشيد ' ; french: Rosette  ; cop, ϯⲣⲁϣⲓⲧ ''ti-Rashit'', Ancient Greek: Βολβιτίνη ''Bolbitinē'') is a port city of the Nile Delta, east of Alexandria, in Egypt's Beheira governorate. The Ro ...
– a dynamic binary translator application for
Mac OS X macOS (; previously OS X and originally Mac OS X) is a Unix operating system developed and marketed by Apple Inc. since 2001. It is the primary operating system for Apple's Mac computers. Within the market of desktop and la ...
allowing many PowerPC apps to run on certain
Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 seri ...
-based Macs without modification. Released in 2006 for the transition from PowerPC to Intel processors on the Macintosh
platform Platform may refer to: Technology * Computing platform, a framework on which applications may be run * Platform game, a genre of video games * Car platform, a set of components shared by several vehicle models * Weapons platform, a system or ...
, but it was dropped in Lion so Snow Leopard is the last version of Mac OS X that is able to run PowerPC-only applications. **
Mac 68K emulator The Mac 68k emulator is a software emulator built into all versions of the classic Mac OS for PowerPC. This emulator enabled running applications and system code that were originally written for the 680x0-based Macintosh models. With a few exceptio ...
– lower level program, similar in purpose to
Rosetta Rosetta or Rashid (; ar, رشيد ' ; french: Rosette  ; cop, ϯⲣⲁϣⲓⲧ ''ti-Rashit'', Ancient Greek: Βολβιτίνη ''Bolbitinē'') is a port city of the Nile Delta, east of Alexandria, in Egypt's Beheira governorate. The Ro ...
, but instead used during the transition from
680x0 The Motorola 68000 series (also known as 680x0, m68000, m68k, or 68k) is a family of 32-bit complex instruction set computer (CISC) microprocessors. During the 1980s and early 1990s, they were popular in personal computers and workstations and ...
to PowerPC processors. *
Macintosh clone A Macintosh clone, also known as a Clonintosh (a portmanteau of " Clone" and "Macintosh"), is a computer running the Mac OS operating system that was not produced by Apple Inc. The earliest Mac clones were based on emulators and reverse-engineere ...
– a personal computer made by a manufacturer other than Apple, using (or compatible with) Macintosh firmware and
system software System software is software designed to provide a platform for other software. Examples of system software include operating systems (OS) like macOS, Linux, Android and Microsoft Windows, computational science software, game engines, search engin ...
. ** Star Trek – code name of prototype project between Apple and Novell from February/March 1992 to 1993, which was to be a version of the classic Mac OS running as a
GUI The GUI ( "UI" by itself is still usually pronounced . or ), graphical user interface, is a form of user interface that allows users to interact with electronic devices through graphical icons and audio indicator such as primary notation, inste ...
on
Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 seri ...
-compatible
x86 x86 (also known as 80x86 or the 8086 family) is a family of complex instruction set computer (CISC) instruction set architectures initially developed by Intel based on the Intel 8086 microprocessor and its 8088 variant. The 8086 was intr ...
PCs on top of Novell's next in-development version of OS,
DR DOS DR-DOS (written as DR DOS, without a hyphen, in versions up to and including 6.0) is a disk operating system for IBM PC compatibles. Upon its introduction in 1988, it was the first DOS attempting to be compatible with IBM PC DOS and MS-D ...
. ** OSx86/Hackintosh – (from ''OS X'' and ''x86'') is a collaborative hacking project to run OS X on non-Apple PCs with
x86 architecture x86 (also known as 80x86 or the 8086 family) is a family of complex instruction set computer (CISC) instruction set architectures initially developed by Intel based on the Intel 8086 microprocessor and its 8088 variant. The 8086 was int ...
and
x86-64 x86-64 (also known as x64, x86_64, AMD64, and Intel 64) is a 64-bit version of the x86 instruction set, first released in 1999. It introduced two new modes of operation, 64-bit mode and compatibility mode, along with a new 4-level paging ...
compatible processors. Computers built to run this type of are often known as a ''Hackintosh'' or ''Hackbook'' (respectively,
portmanteau A portmanteau word, or portmanteau (, ) is a blend of words

Miscellaneous

* After finishing college, Apple's SVP of Industrial Design and Human Interface, Jony Ive, co-founded a
London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
design agency,
Tangerine The tangerine is a type of citrus fruit that is orange in color. Its scientific name varies. It has been treated as a separate species under the name ''Citrus tangerina'' or ''Citrus'' × ''tangerina'', or treated as a variety of ''Citrus retic ...
. After leaving Apple, he and colleague
Marc Newson Marc Andrew Newson CBE RDI (born 20 October 1963) is an industrial designer who works in aircraft cabin design, product design, furniture design, jewellery, and clothing. His style uses smooth geometric lines, translucency, strength, tran ...
started new agency, LoveFrom.


See also

* Outline of iOS *
Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washin ...
*
Pixar Pixar Animation Studios (commonly known as Pixar () and stylized as P I X A R) is an American computer animation studio known for its critically and commercially successful computer animated feature films. It is based in Emeryville, Californ ...


References


External links

* – official site {{Outline footer AppleInc. AppleInc. +