Outfront Media, Inc. is one of the largest outdoor media companies. It operates in markets including the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...

and

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by to ...

. The Americas division is led by chief executive officer Jeremy Male. Outfront Media operates both billboards and transit displays.

History

TDI (Transportation Displays Incorporated) was the first predecessor company for transit advertising, publishing advertising for passenger railroad timetables and displays in railroad terminals. TDI was first incorporated in 1938. TDI was sold to IT&T in the early 1970s and then to the Winston Network in the early 1980s, it was later renamed TDI in 1989 led by Bill Apfelbaum. In 1996 the company was sold to

Infinity Broadcasting Infinity Broadcasting Corporation was a radio company that existed from 1972 until 2005. It was founded by Michael A. Wiener and Gerald Carrus. It became associated with popular radio personalities like Howard Stern, Opie and Anthony, Don Imus ...

. The transit business and the billboard business merged in 2001 under the name Viacom Outdoor.

The billboard division was originally two separate companies: National Advertising Company (also known as 3M National or National 3M), the outdoor advertising subsidiary of 3M; and Gannett Outdoor, owned by the

Gannett Company Gannett Co., Inc. () is an American mass media holding company headquartered in McLean, Virginia, in the Washington, D.C., metropolitan area.spinning off Gannett Outdoor and selling it to Phoenix, Arizona-based Outdoor Systems Advertising. OSI would later acquire 3M National in May 1997, but before that sale was finalized, the

United States Justice Department The United States Department of Justice (DOJ), also known as the Justice Department, is a federal executive department of the United States government tasked with the enforcement of federal law and administration of justice in the United Stat ...

ruled that Outdoor Systems had to sell nearly all of its 3M billboards in ten U.S. cities (all 3M billboards in

Phoenix, Arizona Phoenix ( ; nv, Hoozdo; es, Fénix or , yuf-x-wal, Banyà:nyuwá) is the List of capitals in the United States, capital and List of cities and towns in Arizona#List of cities and towns, most populous city of the U.S. state of Arizona, with 1 ...

;

Sacramento, California ) , image_map = Sacramento County California Incorporated and Unincorporated areas Sacramento Highlighted.svg , mapsize = 250x200px , map_caption = Location within Sacramento C ...

;

New Orleans New Orleans ( , ,New Orleans

;

Louisville, Kentucky Louisville ( , , ) is the largest city in the Commonwealth of Kentucky and the 28th most-populous city in the United States. Louisville is the historical seat and, since 2003, the nominal seat of Jefferson County, on the Indiana border ...

;

Denver Denver () is a consolidated city and county, the capital, and most populous city of the U.S. state of Colorado. Its population was 715,522 at the 2020 census, a 19.22% increase since 2010. It is the 19th-most populous city in the Unit ...

;

Detroit Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at t ...

;

Kansas City, Missouri Kansas City (abbreviated KC or KCMO) is the largest city in Missouri by population and area. As of the 2020 United States census, 2020 census, the city had a population of 508,090 in 2020, making it the List of United States cities by populat ...

and

Grand Rapids, Michigan Grand Rapids is a city and county seat of Kent County in the U.S. state of Michigan. At the 2020 census, the city had a population of 198,917 which ranks it as the second most-populated city in the state after Detroit. Grand Rapids is th ...

; plus almost all 3M billboards in

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,7 ...

and half of 3M's billboards in

Houston Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 ...

) where both Outdoor Systems (OSI) and 3M National already had billboards to

Lamar Advertising Lamar Advertising is an outdoor advertising company which operates billboards, logo signs, and transit displays in the United States and Canada. The company was founded in 1902 by Charles W. Lamar and J.M. Coe, and is headquartered in Baton Rou ...

to avoid a monopoly in these cities. On December 7, 1999, Outdoor Systems (OSI) was bought by

Infinity Infinity is that which is boundless, endless, or larger than any natural number. It is often denoted by the infinity symbol . Since the time of the ancient Greeks, the philosophical nature of infinity was the subject of many discussions am ...

and became Infinity Outdoor. Infinity was absorbed into Viacom in 2001, and became Viacom Outdoor. When Viacom split from

CBS Corporation The second incarnation of CBS Corporation (the first being a short-lived rename of the Westinghouse Electric Corporation) was an American multinational media conglomerate with interests primarily in commercial broadcasting, publishing, an ...

in December 2005, it became CBS Outdoor. CBS owned CBS Outdoor as a division of CBS until March 2014, at which point it was spun off into an independent company. CBS Corporation continued to own 83% of Outfront Media, although this number is expected to decline over time as Outfront Media converts into a

real estate investment trust A real estate investment trust (REIT) is a company that owns, and in most cases operates, income-producing real estate. REITs own many types of commercial real estate, including office and apartment buildings, warehouses, hospitals, shopping cente ...

and CBS Corporation divests itself of the outdoor unit. CBS Outdoor shares began trading on the

New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its liste ...

on March 28, 2014. In July 2014, it was announced that CBS Outdoor would acquire the billboard business of Van Wagner Communications for $690 million. As of July 17, 2014, CBS Outdoor became a fully independent corporation, operating as a real estate investment trust. The company announced it would rename itself as to Outfront Media, Inc., effective November 20, 2014. The company's ticker symbol on the NYSE changed from CBSO to OUT. A rebranding program converted billboards, signage and displays from CBS Outdoor to Outfront logos. In October 2015, Outfront Media refused to post

New York City Subway The New York City Subway is a rapid transit system owned by the government of New York City and leased to the New York City Transit Authority, an affiliate agency of the state-run Metropolitan Transportation Authority (MTA). Opened on October ...

ads involving Thinx underwear for women, on the basis that the word period was used in the advertisement copy and was accompanied by images of grapefruits. Since then, Outfront Media has expanded its initiatives, such as a campaign with Dogology Inc., a virtual dog training startup, and the installation of digital advertising screens in the New York City Subway. These campaigns have been highly successful. Further, executives were devising new strategies with the growth of 5G technology. In September 2018 ‘Today, I’m Brave,’ the Los Angeles-based non-profit born out of creative agency David&Goliath, put together a fundraising initiative with the purpose of aiding

Puerto Rico Puerto Rico (; abbreviated PR; tnq, Boriken, ''Borinquen''), officially the Commonwealth of Puerto Rico ( es, link=yes, Estado Libre Asociado de Puerto Rico, lit=Free Associated State of Puerto Rico), is a Caribbean island and unincorporated ...

's recovery from

Hurricane Maria Hurricane Maria was a deadly Category 5 hurricane that devastated the northeastern Caribbean in September 2017, particularly Dominica, Saint Croix, and Puerto Rico. It is regarded as the worst natural disaster in recorded history to affect ...

. As part of this effort, Outfront donated a billboard that went up in the heart of Hollywood on the one year anniversary of Hurricane Maria and

Hurricane Irma Hurricane Irma was an extremely powerful Cape Verde hurricane that caused widespread destruction across its path in September 2017. Irma was the first Category 5 hurricane to strike the Leeward Islands on record, followed by Maria two ...

to commemorate and raise funds for hurricane victims. In October 2018, an 18-member coalition of Chicago Southland churches, synagogues and mosques spread the message "One God, Three Faiths" using Outfront billboards. According to a

CNBC CNBC (formerly Consumer News and Business Channel) is an American basic cable business news channel. It provides business news programming on weekdays from 5:00 a.m. to 7:00 p.m., Eastern Time, while broadcasting talk s ...

interview Outfront Media chief executive officer Jeremy Male, out-of-home media is a popular medium among top tech and consumer companies, and is a growing advertising medium.

Worldwide

United States

Outfront Media holds advertising contracts including: *

MTA New York City Transit The New York City Transit Authority (also known as NYCTA, the TA, or simply Transit, and branded as MTA New York City Transit) is a public-benefit corporation in the U.S. state of New York that operates public transportation in New York City. P ...

(NYCT)

bus A bus (contracted from omnibus, with variants multibus, motorbus, autobus, etc.) is a road vehicle that carries significantly more passengers than an average car or van. It is most commonly used in public transport, but is also in use for cha ...

and

subway Subway, Subways, The Subway, or The Subways may refer to: Transportation * Subway, a term for underground rapid transit rail systems * Subway (underpass), a type of walkway that passes underneath an obstacle * Subway (George Bush Intercontin ...

Metro-North Railroad Metro-North Railroad , trading as MTA Metro-North Railroad, is a suburban commuter rail service run by the Metropolitan Transportation Authority (MTA), a public authority of the U.S. state of New York and under contract with the Connectic ...

Long Island Rail Road The Long Island Rail Road , often abbreviated as the LIRR, is a commuter rail system in the southeastern part of the U.S. state of New York, stretching from Manhattan to the eastern tip of Suffolk County on Long Island. With an average week ...

(these were previously under Titan Outdoor from 2007-2010),

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

Washington Metropolitan Area Transit Authority The Washington Metropolitan Area Transit Authority (WMATA ), commonly referred to as Metro, is a tri-jurisdictional government agency that operates transit service in the Washington metropolitan area. WMATA was created by the United States C ...

(WMATA),

Washington, DC ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morg ...

Los Angeles County Metropolitan Transportation Authority The Los Angeles County Metropolitan Transportation Authority (LACMTA), commonly branded as Metro, LA Metro, and L.A. Metro, is the state agency that plans, operates, and coordinates funding for most of the transportation system in Los Angele ...

(LACMTA),

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world ...

Metropolitan Atlanta Rapid Transit Authority The Metropolitan Atlanta Rapid Transit Authority (MARTA, ) is the principal public transport operator in the Atlanta metropolitan area. Formed in 1971 as strictly a bus system, MARTA operates a network of bus routes linked to a rapid transi ...

(MARTA),

* Valley Metro Regional Public Transportation Authority of greater

, transit shelters and light rail (Valley Metro) * Detroit Department of Transportation, Suburban Mobility Authority for Regional Transportation and Ann Arbor Area Transportation Authority in

Metro Detroit The Detroit metropolitan area, often referred to as Metro Detroit, is a major metropolitan area in the U.S. State of Michigan, consisting of the city of Detroit and its surrounding area. There are varied definitions of the area, including the ...

Potomac and Rappahannock Transportation Commission Potomac and Rappahannock Transportation Commission (PRTC) is an American public transportation system in Prince William County, Virginia, Stafford County, Virginia, and Spotsylvania County, Virginia, plus two adjacent independent cities, Manassa ...

(PRTC),

Prince William County, Virginia Prince William County is located on the Potomac River in the U.S. state of Virginia. As of the 2020 census, the population sits at 482,204, making it Virginia's second-most populous county. Its county seat is the independent city of Manass ...

* Valley Transportation Authority (VTA),

Santa Clara County, California Santa Clara County, officially the County of Santa Clara, is the sixth-most populous county in the U.S. state of California, with a population of 1,936,259, as of the 2020 United States Census, 2020 census. Santa Clara County and neighboring Sa ...

Silicon Valley Silicon Valley is a region in Northern California that serves as a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical areas San Mateo Cou ...

Canada

Outfront Media Canada (''Outfront Média'' in

Quebec Quebec ( ; )According to the Canadian government, ''Québec'' (with the acute accent) is the official name in Canadian French and ''Quebec'' (without the accent) is the province's official name in Canadian English is one of the thirte ...

) is an outdoor representative in Canada. Major products/contracts include: *

Mississauga Transit MiWay (pronounced "my way"; stylized miWAY), also known as Mississauga Transit and originally as Mississauga Transit Systems, is the municipal public transport agency serving Mississauga, Ontario, Canada, and is responsible to the city's Tra ...

advertising on buses * Transit shelter contracts in the municipalities of: Halifax,

Cape Breton Cape Breton Island (french: link=no, île du Cap-Breton, formerly '; gd, Ceap Breatainn or '; mic, Unamaꞌki) is an island on the Atlantic coast of North America and part of the province of Nova Scotia, Canada. The island accounts for 18. ...

, Saint John,

Quebec City Quebec City ( or ; french: Ville de Québec), officially Québec (), is the capital city of the Canadian province of Quebec. As of July 2021, the city had a population of 549,459, and the metropolitan area had a population of 839,311. It is t ...

, Saguenay,

Trois-Rivières Trois-Rivières (, – 'Three Rivers') is a city in the Mauricie administrative region of Quebec, Canada, at the confluence of the Saint-Maurice and Saint Lawrence rivers, on the north shore of the Saint Lawrence River across from the city of ...

Sherbrooke Sherbrooke ( ; ) is a city in southern Quebec, Canada. It is at the confluence of the Saint-François and Magog rivers in the heart of the Estrie administrative region. Sherbrooke is also the name of a territory equivalent to a regional cou ...

Montreal Montreal ( ; officially Montréal, ) is the second-most populous city in Canada and most populous city in the Canadian province of Quebec. Founded in 1642 as '' Ville-Marie'', or "City of Mary", it is named after Mount Royal, the triple- ...

, Oakville,

Mississauga Mississauga ( ), historically known as Toronto Township, is a city in the Canadian province of Ontario. It is situated on the shores of Lake Ontario in the Regional Municipality of Peel, adjoining the western border of Toronto. With a popu ...

Vaughan Vaughan () (2021 population 323,103) is a city in Ontario, Canada. It is located in the Regional Municipality of York, just north of Toronto. Vaughan was the fastest-growing municipality in Canada between 1996 and 2006 with its population increas ...

, Richmond Hill, Markham, Pickering, Newmarket,

Hamilton Hamilton may refer to: People * Hamilton (name), a common British surname and occasional given name, usually of Scottish origin, including a list of persons with the surname ** The Duke of Hamilton, the premier peer of Scotland ** Lord Hamilto ...

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

Windsor Windsor may refer to: Places Australia * Windsor, New South Wales ** Municipality of Windsor, a former local government area * Windsor, Queensland, a suburb of Brisbane, Queensland **Shire of Windsor, a former local government authority around Wi ...

, Leamington,

Sarnia Sarnia is a city in Lambton County, Ontario, Canada. It had a 2021 population of 72,047, and is the largest city on Lake Huron. Sarnia is located on the eastern bank of the junction between the Upper and Lower Great Lakes where Lake Huron f ...

Barrie Barrie is a city in Southern Ontario, Canada, about north of Toronto. The city is within Simcoe County and located along the shores of Kempenfelt Bay, the western arm of Lake Simcoe. Although physically in Simcoe County, Barrie is politicall ...

Winnipeg Winnipeg () is the capital and largest city of the province of Manitoba in Canada. It is centred on the confluence of the Red and Assiniboine rivers, near the longitudinal centre of North America. , Winnipeg had a city population of 749 ...

Calgary Calgary ( ) is the largest city in the western Canadian province of Alberta and the largest metro area of the three Prairie Provinces. As of 2021, the city proper had a population of 1,306,784 and a metropolitan population of 1,481,806, maki ...

Edmonton Edmonton ( ) is the capital city of the Canadian province of Alberta. Edmonton is situated on the North Saskatchewan River and is the centre of the Edmonton Metropolitan Region, which is surrounded by Alberta's central region. The city an ...

, and

Vancouver Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the most populous city in the province, the 2021 Canadian census recorded 662,248 people in the city, up from 631,486 in 2016. ...

* In addition Outfront Media Canada represents products including

billboards A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...

murals A mural is any piece of graphic artwork that is painted or applied directly to a wall, ceiling or other permanent substrate. Mural techniques include fresco, mosaic, graffiti and marouflage. Word mural in art The word ''mural'' is a Spanish ...

and large format products like Superboards in the top markets across the country. Outfront Media products are audited and measured by COMB (the Canadian Out-of-Home Measurement Bureau).

Past names

* National Advertising Company ( 3M National or National 3M) * Whiteco *

Gannett Gannett Co., Inc. () is an American mass media holding company headquartered in McLean, Virginia, in the Washington, D.C., metropolitan area.Viacom Outdoor *

CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...

Outdoor * Transportation Displays, Inc. (TDI)

References

External links

* {{Authority control Advertising agencies of the United States Marketing companies established in 1938 Former CBS Corporation subsidiaries Outdoor advertising agencies Signage companies Companies listed on the New York Stock Exchange