Ouch! is a sugar-free

bubble gum Bubble gum or bubblegum is a type of chewing gum, designed to be inflated out of the mouth as a bubble. Bubble gum flavor While there is a bubble gum "flavor" – which various artificial flavorings including esters are mixed to obtain – it ...

made by the

Wm. Wrigley Jr. Company The Wm. Wrigley Jr. Company, known as the Wrigley Company, is an American multinational chewing gum (Wrigley's gum) company, based in the Global Innovation Center (GIC) in Goose Island, Chicago, Illinois. Wrigley's is wholly owned by Mars, In ...

under the

Hubba Bubba Hubba Bubba is a brand of bubble gum produced by Wm. Wrigley Jr. Company, a subsidiary of Mars, Incorporated. Introduced in the United States in 1979, the bubble gum got its name from the phrase "Hubba Hubba", which some military personnel in W ...

brand name. By the 1990s, the gum was available in the flavors of grape, watermelon, and strawberry. Each stick of gum was wrapped with paper made to look like a

bandage A bandage is a piece of material used either to support a medical device such as a dressing or splint, or on its own to provide support to or to restrict the movement of a part of the body. When used with a dressing, the dressing is applie ...

and was packaged in a metallic container similar to that of a bandage box. It also comes in multiple colours. In October 2009, the gum was redesigned to have a new look and packaging, and is now also available in

bubblegum Bubble gum or bubblegum is a type of chewing gum, designed to be inflated out of the mouth as a bubble. Bubble gum flavor While there is a bubble gum "flavor" – which various artificial flavorings including esters are mixed to obtain – it ...

flavor. Each pack comes with one of a possible twenty collectable games inside.

References

Chewing gum Wrigley Company brands {{product-stub