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Oscar Health, Inc. is an American health insurance company, founded in 2012 by
Joshua Kushner Joshua Kushner (born June 12, 1985) is an American billionaire businessman, heir and investor. He is the founder and managing partner of the venture capital firm Thrive Capital, co-founder of Oscar Health, and the son of billionaire real estate ...
, Kevin Nazemi and Mario Schlosser, and is headquartered in
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
. The company focuses on the health insurance industry through telemedicine, healthcare focused technological interfaces, and transparent claims pricing systems which would make it easier for patients to navigate.


History


2012–2015

According to the company, it was founded in 2012 by Mario Schlosser,
Josh Kushner Joshua Kushner (born June 12, 1985) is an American billionaire businessman, heir and investor. He is the founder and managing partner of the venture capital firm Thrive Capital, co-founder of Oscar Health, and the son of billionaire real estat ...
, and Kevin Nazemi, who were classmates at Harvard Business School. ''Mother Jones'' reported in March 2020 that
Jared Kushner Jared Corey Kushner (born January 10, 1981) is an American businessman and investor. He served as a senior advisor to 45th U.S. president Donald Trump, his father-in-law. Since leaving the White House, Kushner founded Affinity Partners, a pri ...
and Joshua Kushner owned Oscar's parent company, Thrive Partners III, when the business was incorporated in 2013. Oscar began selling insurance for 2013, the same year that the
Affordable Care Act The Affordable Care Act (ACA), formally known as the Patient Protection and Affordable Care Act and colloquially known as Obamacare, is a landmark U.S. federal statute enacted by the 111th United States Congress and signed into law by Pres ...
exchanges and individual mandate went into effect for the 2014 plan year. In its first year, Oscar secured 16,000 members. In 2015, Oscar expanded coverage to New Jersey and grew to about 40,000 members.


2016

In 2016, Oscar had 145,000 members in New York, New Jersey, California, and Texas. Oscar expanded its operations to
Tempe, Arizona , settlement_type = City , named_for = Vale of Tempe , image_skyline = Tempeskyline3.jpg , imagesize = 260px , image_caption = Tempe skyline as se ...
in August 2016, where it decided to locate its Concierge teams, their name for their member services model. On August 23, 2016, Oscar announced it would be exiting the New Jersey Marketplace at the end of 2016, citing uncertainties in the market that would make it challenging "to operate effectively and continue to deliver access to quality healthcare." Oscar also announced that it would halve the size of its provider network in New York amidst rising premiums in order to "gain more control over pricing and patient experience". In November 2016, Oscar opened the Oscar Center in partnership with
Mount Sinai Health System The Mount Sinai Health System is a hospital network in New York City. It was formed in September 2013 by merging the operations of Continuum Health Partners and the Mount Sinai Medical Center. The Health System is structured around eight hospit ...
. Located in
Brooklyn Heights Brooklyn Heights is a residential neighborhood within the New York City borough of Brooklyn. The neighborhood is bounded by Old Fulton Street near the Brooklyn Bridge on the north, Cadman Plaza West on the east, Atlantic Avenue on the south, ...
, next to the Jay Street–MetroTech station, the Oscar Center had a primary care practice only available to Oscar policyholders, with a doctor, nurse practitioner, and a behavioral health specialist. It also hosted free classes for members, such as yoga classes or classes for expectant mothers. On March 13th, 2020, Oscar closed the Oscar Center "until further notice."


2017

On April 25, 2017, Oscar announced its entrance into the small group insurance market, offering health plans in New York. On June 15, 2017, Oscar announced its partnership with
Cleveland Clinic Cleveland Clinic is a nonprofit American academic medical center based in Cleveland, Ohio. Owned and operated by the Cleveland Clinic Foundation, an Ohio nonprofit corporation established in 1921, it runs a 170-acre (69 ha) campus in Cleveland, ...
to offer individual health insurance plans to consumers in five counties in Northeastern Ohio. On June 21, 2017, Oscar announced its intention to expand to additional markets in 2018 in areas of Tennessee, Ohio, Texas, New Jersey and California. On July 12, 2017, Oscar announced that it would be selling small group insurance in the Nashville metro area to companies with up to 50 employees through a strategic partnership with
Humana Humana Inc. is a for-profit American health insurance company based in Louisville, Kentucky. In 2021, the company ranked 41 on the Fortune 500 list, which made it the highest ranked (by revenues) company based in Kentucky. It has been the thir ...
. A report by the
New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
in October 2017 speculated that Oscar Health had ties to
Saudi Arabia Saudi Arabia, officially the Kingdom of Saudi Arabia (KSA), is a country in Western Asia. It covers the bulk of the Arabian Peninsula, and has a land area of about , making it the fifth-largest country in Asia, the second-largest in the A ...
. That month, Jared and Joshua Kushner visited Saudi Arabia's Crown Prince
Mohammed bin Salman Mohammed bin Salman Al Saud ( ar, محمد بن سلمان آل سعود, translit=Muḥammad bin Salmān Āl Su‘ūd; born 31 August 1985), colloquially known by his initials MBS or MbS, is Crown Prince and Prime Minister of Saudi Arabia. H ...
within days of each other. Despite Jared severing ties with Thrive Partners when he began working for the Trump administration, these coordinated visits raised questions about his ability to be impartial on Saudi affairs. Five months after Joshua's visit to Saudi Arabia in October 2017, Oscar Health announced a $165 million round of financing. While a spokesman for Kushner said that Oscar Health's management didn't know of direct investment by the Saudis, he declined to disclose if Saudis had invested in Thrive funds. He only confirmed that Thrive hadn't received money from any Saudi parties since the presidential election. In May 2018, Jared Kushner disclosed $8.2 million in capital gains from Thrive funds.


2020–present

In January 2020, Oscar announced a partnership with Cigna to bring health insurance plans to small businesses. The partnership, Cigna + Oscar, will "launch in select markets in 2020 and plan to expand the partnership over time." As of June 2020, Oscar had sold individual health insurance plans, both directly and through
health insurance marketplace In the United States, health insurance marketplaces, also called health exchanges, are organizations in each state through which people can purchase health insurance. People can purchase health insurance that complies with the Patient Protectio ...
s, in New York, Texas and California. Oscar sells Medicare Advantage plans in New York City and Houston, Texas. Mario Schlosser is the company's CEO, after serving as Co-CEO with Nazemi until the latter's departure in early 2015. While Kushner does not hold a formal role in Oscar's daily operations, he remains a major shareholder and Schlosser confirmed (as of 2017) that he has "significant input in multiple aspects of the company like strategy, hiring, and marketing." Oscar Health raised $1.2 billion on March 3, 2021 after an IPO. Oscar Health reported 1.1 million members across its platform, which equates to 1 in 13 ACA exchange-based enrollees. The company announced it would exit the Arkansas and Colorado markets for plan year 2023.


Marketing and brand

Oscar Health has run marketing campaigns on the New York City Subway. ''
Bloomberg News Bloomberg News (originally Bloomberg Business News) is an international news agency headquartered in New York City and a division of Bloomberg L.P. Content produced by Bloomberg News is disseminated through Bloomberg Terminals, Bloomberg Tele ...
'' reported the advertising campaigns feature cartoons suggesting "an easier way of getting medical care." ''
AdWeek ''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has cover ...
'' described Oscar Health's print ads as featuring "whimsical, animated characters". In 2015, ''AdWeek'' reported that Oscar was airing its first television campaign targeted at the demographics of "new parents who are too frazzled to shop for health insurance.""Healthcare Startup Launches First TV Ad in New York and New Jersey,"
''AdWeek'', January 5, 2015.
The ad launched on network stations in New Jersey and New York areas, cable, movie theaters located in New Jersey and in advertising within the Spotify app. In 2016, Oscar ran a subway ad campaign with an educational bent around what the problems are with the American healthcare system.


Finances


Funding

Oscar has raised capital through a series of funding rounds. Its investors include Thrive Capital,
General Catalyst Partners A general officer is an officer of high rank in the armies, and in some nations' air forces, space forces, and marines or naval infantry. In some usages the term "general officer" refers to a rank above colonel."general, adj. and n.". OED O ...
,
Khosla Ventures Khosla Ventures is an American venture capital firm founded by Vinod Khosla, focused on early-stage companies in the Internet, computing, mobile, financial services, agriculture, healthcare and clean technology sectors. Some of its most successf ...
, CapitalG, and Fidelity Investments. Inc (June 24, 2014) FennDonna-8 During the May 2014 Series A round, Peter Thiel's
Founders Fund Founders Fund is a San Francisco-based venture capital firm. Formed in 2005, Founders Fund had more than $11 billion in aggregate capital under management as of 2022. The firm invests across all stages and sectors, including aerospace, artificia ...
led the series investing $30 million. By the close of Series A, Forbes reported the valuation of the company at $800 million. During the 2015 Series B round, Oscar Health raised $145 million, bringing the total capital raised to $300 million, thus valuing the company at $1.5 billion. Series B investors included
Formation 8 Formation 8 was an American venture capital firm founded in 2011 by Joe Lonsdale, Jim Kim and Brian Koo. The company was headquartered in San Francisco, California. The firm was one of the most successful venture capital firms in the industry bef ...
, Horizons Ventures,
Wellington Management Company Wellington Management Company is a private, independent investment management firm with client assets under management totaling over US$1 trillion based in Boston, Massachusetts, United States. The firm serves as an investment advisor to over ...
, and Goldman Sachs. In September 2015, Oscar announced a funding round with
Google Ventures GV is a venture capital investment arm of Alphabet Inc., founded by Bill Maris, that provides seed, venture, and growth stage funding to technology companies. Founded as Google Ventures in 2009, the firm has operated independently of Google, Alph ...
and
Google Capital CapitalG (formerly Google Capital) is the independent growth fund under Alphabet Inc. Alphabet Inc. is an American multinational technology conglomerate holding company headquartered in Mountain View, California. It was created through a r ...
, valuing the company at $1.75 billion. During the 2016 Series C round, Oscar raised $400 million led by Fidelity Investments, with secondary participation from previous investors, with a reported valuation of $2.7 billion. In 2018, Alphabet invested $375 million in Oscar Health. As of 2019, the company had raised $1.3 billion, and was valued at $3.2 billion. In June 2020, Oscar raised $225 million in funding, in which the funding round saw participation from previous investors and also new investors, namely Baillie Gifford and Coatue.


Revenue

In 2014, '' New York'' magazine reported that as of May 2014, Oscar Health had 16,000 subscribers enrolled in its insurance program producing an estimated $72 million. In 2015, ''Forbes'' reported that Oscar Health had 40,000 subscribers with an average subscriber paying annual fees of $4,500, placing Oscar Health's revenue estimates at $180 million. '' Vox'' reported that in 2015, Oscar Health lost $92.4 million in New York as the firm's analytical models failed to accurately forecast "the people who signed up for coverage were sicker than the company had expected." By 2016, Oscar Health had 135,000 subscribers, with roughly half residing in New York State. In February 2017, ''Bloomberg'' reported that Oscar had lost $204.9 million in 2016. In May 2017, ''Bloomberg'' reported that Oscar's first quarter loss had narrowed by nearly half, writing that the company was "beginning to get a handle on its medical costs." In August 2017, ''Bloomberg'' also reported that Oscar had posted a $57.6 million loss in the first half of 2017, down from the $83 million lost posted the year prior. In December 2017, ''
TechCrunch TechCrunch is an American online newspaper focusing on high tech and startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately $ ...
'' reported that Oscar would expect to generate $1 billion in revenue and enroll 250,000 in 2018. In January 2020, ''TechCrunch'' reported that Oscar served 400,000 members and expected to bring in $2 billion by the end of the year.


Headquarters and offices

Oscar's headquarters are located in Tribeca, New York City. They also have a technology outpost in Los Angeles and a member services operation in Tempe, Arizona.


References


External links

* {{Finance links , name = Oscar Health, Inc. , symbol = OSCR , reuters = OSCR.N , bloomberg = OSCR:US , sec_cik = 1568651 , yahoo = OSCR , google = OSCR:NYSE Insurance companies based in New York City American companies established in 2012 2012 establishments in New York City Financial services companies established in 2012 Health insurance companies of the United States Companies listed on the New York Stock Exchange 2021 initial public offerings Kushner family