Organic linking, also known as natural linking, is a marketing strategy that involves creating high-quality content that attracts other websites to link back to it. Unlike paid or manipulative linking, organic links are earned through the value of the content itself. Organic links are more likely to appear in a context relevant to the subject of the target document, which makes them useful for
search engines
A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a ...
like
Google Search
Google Search (also known simply as Google) is a search engine provided by Google. Handling more than 3.5 billion searches per day, it has a 92% share of the global search engine market. It is also the most-visited website in the world.
The ...
that rank pages according to their links. Organic linking can be a powerful tool for improving search engine rankings, increasing brand awareness, and driving organic traffic to a website, because they act as
Backlinks
A backlink is a Hyperlink, link from some other website (the referrer) to that web resource (the referent). A ''web resource'' may be (for example) a website, web page, or web directory.
A backlink is a reference comparable to a citation. The qu ...
, the help prove credibility and reputation.
Successful organic linking requires creating unique and informative content, that provides value for others; Estimates vary, but 50-80% of users clicks tend to go through organic links on the first page of a search engine's responses.
Hypertext
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