Orange Krush
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Orange Krush is a branch of the registered student organization (RSO), Illini Pride, at the
University of Illinois at Urbana–Champaign The University of Illinois Urbana-Champaign (U of I, Illinois, University of Illinois, or UIUC) is a public land-grant research university in Illinois in the twin cities of Champaign and Urbana. It is the flagship institution of the Univer ...
. In its current form, the Organization has two faces. First, the Orange Krush is the student cheering section for the University of Illinois men's basketball team. Second, the Orange Krush exists as a charitable organization known as the Orange Krush Foundation. The name Orange Krush is a
pun A pun, also known as paronomasia, is a form of word play that exploits multiple meanings of a term, or of similar-sounding words, for an intended humorous or rhetorical effect. These ambiguities can arise from the intentional use of homophoni ...
of the soft drink
Orange Crush Crush is a brand of carbonated soft drinks owned and marketed internationally by Keurig Dr Pepper, originally created as an orange soda, Orange Crush. Crush competes with Coca-Cola's Fanta. It was created in 1911 by beverage and extract chemi ...
.


The Orange Krush Foundation

Established in 1998, the Foundation is the charitable side of the Orange Krush organization. One half of all money raised from the pledge program, minus the cost of tickets for each member and any costs incurred in a roadtrip to another Big Ten school, is then donated to various charities in the Champaign-Urbana area. The other half goes to the DIA (Division of Intercollegiate Athletics) to fund various athletic scholarships, including the Matt Heldman and Rod Cardinal Scholarship. Since 2002, the foundation has donated over $75,000 to the Cunningham Children's Home which has served at-risk youth from the Champaign-Urbana Metropolitan Area for almost 120 years. Cunningham assists youth with foster care and transitional living, provides residential care treatment, and supports special needs education. With these funds, Cunningham has been able to build a new playground, an educational and recreation center, and purchase an industrial kitchen range. In 2005, the Orange Krush Foundation presented the Jimmy V Foundation with a check for $50,000. The money represented the one-millionth dollar donated in the Orange Krush Foundation's eight-year existence. As of the conclusion of the 2012-2013 season, the Orange Krush Foundation has donated more than a total of $2.5 million to various local, state, and national organisations such as the Cunningham Children's Home in Urbana, Illinois,
Orpheum Children's Science Museum The Orpheum Theater opened in Champaign, Illinois in 1914 on the site of a vaudeville theater built in 1904. Designed by the Architectural firm Rapp & Rapp, the Orpheum (also known as The New Orpheum) was built to accommodate both live vaudeville ...
, Eastern Illinois Foodbank, Make-A-Wish Foundation of Illinois, and Coaches vs. Cancer.


Membership

Membership in the Orange Krush is open to any student who is a member of Illini Pride, the school-wide student athletic boosters. Prospective members collect donations in the form of flat pledges. Members can be White Level, Blue Level, or Orange Level members. (Orange Level receiving more perks and Orange Krush swag).


Game Day procedures

Seating for Orange Krush members includes approximately 650 floor seats, and approximately 600 Upper Deck seats. All seats are distributed on a first-come, first-served basis, with All-American members being admitted first, then followed by Varsity and Scout members. To gain entry to a game, a member must wait in line inside the State Farm Center Krush Club until the 1 hour to game-time mark.


Notable Road-Trips

Historically, the Orange Krush has used elaborate disguises to gain access to away games. In the spring of 2005, 100 members posed as "Youth Action", a fictitious Chicago-area youth-group, to get tickets to a game at Michigan. The Krush was offered a tour of the
Crisler Arena Crisler Center (formerly known as the University Events Building and Crisler Arena) is an indoor arena located in Ann Arbor, Michigan. It is the home arena for the University of Michigan's men's and women's basketball teams as well as its women's ...
, but declined. Instead, they were also offered a photo opportunity with then coach
Tommy Amaker Harold Tommy Amaker Jr. (; born June 6, 1965) is an American college basketball coach and the head coach of the Harvard University men's basketball team. He has also coached for the University of Michigan and Seton Hall University. He played po ...
, which the Krush took advantage of before the game. The Krush did not reveal themselves as Orange-clad crazies until just before tip-off. In 2006, the Krush traveled to Minnesota and purchased student-section T-shirts to disguise themselves. After repeated successful trips, many Big 10 ticket offices imposed restrictions on tickets for Illinois games in an attempt to quell the invasions. In the spring of 2007, the Orange Krush posed as a Chicago-area Penn State Alumni organization and were able to get prime tickets right behind the basket, directly adjacent to the Penn State student section. They invaded Michigan in 2008, Purdue in 2009, Iowa in 2010, Minnesota in 2011, Nebraska in 2012, Northwestern in 2013, Penn State in 2014, Iowa in 2015, Minnesota in 2016, and Michigan in 2017 with about 150 members participating every year. During the 2016 trip to Minnesota, a group of about 15 Krush members managed to get seats in the front row of Minnesota's student section and revealed their orange after the first Illinois bucket. Opposing Universities have imposed restricted ticket sales for games against Illinois because of this.


Accolades

ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). Th ...
college basketball analyst and National Basketball Hall of Famer
Dick Vitale Richard John Vitale (; born June 9, 1939), also known as "Dickie V", is an American basketball sportscaster. A former head coach in the college and professional ranks, he is well known for his 41-year tenure as a college basketball broadcaster f ...
has been quoted as saying the following about the Orange Krush, In 2006, the Orange Krush was named by Sports Illustrated as the second best student section in the country, behind only Duke University's
Cameron Crazies The Cameron Crazies are the student section supporting the Duke Blue Devils men's basketball team and the Duke Blue Devils women's basketball team. The section can hold approximately 1,200 occupants. The section, also deemed "The Zoo" by Al McGu ...
.


References


External links


Illinois Fighting Illini Athletics Official Website

Illini Pride: Orange Krush
{{Authority control Illinois Fighting Illini basketball College basketball student sections in the United States 1998 establishments in Illinois